Senior Social & Content Marketing Manager

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    "description": "<p><span style=\"font-weight: bold\">Department:</span> Marketing <br><span style=\"font-weight: bold\">Location:</span> Remote<br><span style=\"font-weight: bold\">Employment Type:</span> Full-Time<br><span style=\"font-weight: bold\">Reporting To:</span> Head of Marketing</p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">About the role</span></p>\n<p>This is not a traditional social media role. You will own the intersection of social strategy, content marketing, and AI-enabled production — building a system that creates demand, deepens trust, and grows Nexford's presence across global markets. Senior IC with strategic ownership and a clear path into people management.</p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What you'll do: </span><br></p>\n<p><span style=\"font-weight: bold\">Social-led growth strategy</span></p>\n<ul>\n<li>Own Nexford's global social strategy: audience, channel role, content pillars, cadence, and success metrics by market.</li>\n<li>Partner with Growth, Brand, Product Marketing, and Leadership to connect social directly to business priorities.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Content and narrative</span></p>\n<ul>\n<li>Develop content concepts, campaigns, and recurring series that give Nexford a clear market POV.</li>\n<li>Write and edit across formats — short-form video, thought leadership, founder content, newsletters, and campaign extensions.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Brand affinity and community</span></p>\n<ul>\n<li>Create content that earns saves, shares, and genuine conversation — not just reach.</li>\n<li>Activate advocates, creators, alumni, learners, and internal experts who can amplify Nexford credibly.</li>\n</ul>\n<p><span style=\"font-weight: bold\">AI-enabled content operations</span></p>\n<ul>\n<li>Use AI tools (Claude, Perplexity, OpusClip, Descript, Runway, Midjourney) to accelerate research, ideation, repurposing, and reporting.</li>\n<li>Build reusable prompts and workflows for the wider team — while keeping a strong editorial layer so the brand voice never sounds generic.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Measurement</span></p>\n<ul>\n<li>Define the KPIs that matter (engagement quality, saves, assisted conversion, sentiment) — not vanity metrics.</li>\n<li>Run structured experiments and feed insights back into brand, demand gen, and sales enablement.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What you'll bring:</span></p>\n<ul>\n<li>5+ years in senior social or content marketing roles, with at least 2 years of strategic ownership.</li>\n<li>Demonstrated experience building social strategies for B2C, edtech, SaaS, or mission-driven brands.</li>\n<li>Strong writing and editorial instincts — you can spot a weak hook or \"AI slop\" immediately and fix it.</li>\n<li>Hands-on with AI content tools — to go faster and sharper, not to replace judgment.</li>\n<li>Comfort influencing across functions without direct authority.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Nice to have</span>: experience in higher education or adult-learner audiences; building executive thought leadership; managing creators or UGC; familiarity with the modern content stack (HubSpot, GA4, Sprout, Canva).</p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Why Join Nexford</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Own something that matters.</span> This is not an execution-only role. You will set the strategy, build the systems, and shape how a global audience understands and trusts Nexford.</li>\n<li><span style=\"font-weight: bold\">Global scope, meaningful mission.</span> Nexford is a modern online university built to expand access to quality education across the world — your work will reach learners in dozens of countries.</li>\n<li><span style=\"font-weight: bold\">AI-forward by design.</span> Nexford encourages intelligent use of AI tools to move faster and produce better work. You will have the freedom to build modern content operations, not maintain legacy processes.</li>\n<li><span style=\"font-weight: bold\">Senior IC with a growth path.</span> This role comes with real strategic ownership today and a clear potential path into people management as the team scales.</li>\n<li><span style=\"font-weight: bold\">Work with a cross-functional team that moves fast.</span> You will collaborate closely with Growth, Brand, Product Marketing, and Leadership — not operate in a silo.</li>\n</ul>\n<p><br></p>\n<p><em>Nexford is committed to building an inclusive, diverse team. We welcome applicants from all backgrounds and encourage you to apply even if you don't meet every single requirement listed above.</em></p>",
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