Digital Marketing Coordinator - Year-Round - Full-Time

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    "startDate": "2026-06-18",
    "externalUrl": "https://alterra.wd1.myworkdayjobs.com/BlueMountainResort/job/Blue-Mountains-ON/Digital-Marketing-Coordinator---Year-Round---Full-Time_JR131640",
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    "jobDescription": "Year Round<p><b>WHAT’S IN IT FOR ME? </b></p><ul><li style=\"color:!important\"><p><span style=\"color:#000000\">Enjoy complimentary and discounted access to Blue Mountain attractions for you and your family, including the Adventure Park, private beach, gondola, hiking, and preferred golf rates.</span></p></li><li style=\"color:!important\"><p><span style=\"color:#000000\">Save on meals across resort restaurants and cafés, including Starbucks.</span></p></li><li style=\"color:!important\"><p><span style=\"color:#000000\">Receive exclusive discounts at all Blue Mountain-owned retail stores.</span></p></li><li style=\"color:!important\"><p><span style=\"color:#000000\">Work in an inclusive environment that values diversity, equity, and well-being, with access to free therapy and wellness resources.</span></p></li><li style=\"color:!important\"><p><span style=\"color:#000000\">Join a vibrant team community with employee events all summer, including but not limited to Sunset Hikes, Under the Big Top, Ice Cream Day and more.</span></p></li></ul><p><br /></p><p></p><p></p><p><b>Salary starting at $53,000<br />Full-Time, Year-Round</b></p><ul><li><p>Fully on-site at Blue Mountain Resort</p></li><li><p>Health and Dental Benefits</p></li></ul><p></p><p><b>WHAT WILL I BE DOING?</b></p><p></p><p>As our Digital Marketing Coordinator, you will help shape the guest experience long before anyone rides a chairlift. This role sits at the intersection of content, CRM, and campaign execution, delivering the right message to the right guest at exactly the right moment.</p><p></p><p>You will help bring the Blue Mountain brand to life through email campaigns, automated customer journeys, and personalized content that sparks excitement, drives bookings, and keeps guests connected every step of the way.</p><p></p><ul><li><p>Building and executing automated email campaigns including welcome series, transaction confirmations, pre-visit excitement builders, and post-visit follow-ups.</p></li><li><p>Ideating, coordinating, and deploying content personalization strategies using best-in-class tools to meet department goals and objectives.</p></li><li><p>Writing compelling copy, irresistible subject lines, and strong calls to action that convert.</p></li><li><p>Maintaining and updating website content using CMS to ensure accuracy, functionality, user experience, and alignment with brand standards.</p></li><li><p>Coordinating analytics reporting and working with testing tools to track performance, surfacing insights that improve future results.</p></li><li><p>Collaborating with Business Unit Managers and the broader marketing team to understand content goals and keep messaging aligned with business objectives.</p></li></ul><p></p><p><b>WHAT DO WE NEED FROM YOU?</b></p><ul><li><p>Completion of a post-secondary degree or diploma in marketing, communications, or a related field</p></li><li><p>Minimum 1 year of digital marketing or email marketing experience; resort or hospitality industry experience considered an asset</p></li><li><p>Familiarity with CRM platforms, email marketing tools, and marketing automation workflows</p></li><li><p>Working knowledge of CMS platforms and basic web content management</p></li><li><p>Knowledge of HTML and CSS an asset</p></li><li><p>Advanced written and verbal communication skills, including strong spelling and grammar</p></li><li><p>Strong analytical thinking with a knack for turning data into actionable insights</p></li><li><p>Strong prioritization, organization, and project management skills</p></li></ul><p></p><p><i>*This role is being posted to fill a vacant position</i></p><p></p><p style=\"text-align:left\"><b>AUTHENTICITY | EMPOWERMENT | COLLABORATION | PURPOSE</b></p><p style=\"text-align:inherit\"></p><p style=\"text-align:left\"><b>BLUE MOUNTAIN RESORT COMPANY OVERVIEW</b></p><p style=\"text-align:left\"><span>Blue Mountain Resort is Ontario’s largest mountain resort. Nestled on the shores of Southern Georgian Bay, on the traditional territory of the Anishinabek Nation: The People of the Three Fires known as Ojibway, Odawa, and Pottawatomie Nations. Only 90 minutes outside Toronto, Blue Mountain has become the four-season outdoor destination of the North.  Blue Mountain is owned by Alterra Mountain Company.</span></p><p style=\"text-align:inherit\"></p><p style=\"text-align:left\"><b>ALTERRA COMPANY OVERVIEW</b></p><p style=\"text-align:left\"><span>Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. </span></p><p style=\"text-align:left\"><span>Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.</span></p><p style=\"text-align:inherit\"></p>",
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