Fractional Media & Web Analytics Manager (20 hrs/week)

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    "datePosted": "2026-05-15",
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    "description": "<p><span style=\"font-size: 14pt; font-weight: bold\">About Northern</span><br></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. </span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What We’re Looking For</span></p>\n<p><span style=\"font-size: 12pt\"><br></span></p>\n<p>We’re hiring a <span style=\"font-weight: bold\">Fractional Media &amp; Web Analytics Manager</span> (20 hrs/week, long‑term contract) to <span style=\"font-weight: bold\">lead end-to-end measurement, tagging, reporting, and CRO across web and paid media</span>—turning data into clear actions that improve conversion and client results. You’ll <span style=\"font-weight: bold\">manage GA4/GTM and paid pixels, automate dashboards, and run A/B tests </span>while partnering closely with media, creative, and client teams. You’ll also <span style=\"font-weight: bold\">drive Monthly Web Ops (audits and fixes) </span>and deliver concise insights and CRO summaries that guide decisions and performance reviews.</p>\n<p> <br><em>*This is a remote friendly position, for Freelancers in Canada or the USA.  The current contract is for 20 hours a week, for a duration of 9 months, high likelyhood for extension, and potential to be able to fill your schedule the rest of the week on other accounts. </em> <br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What You’ll Be Doing </span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Dashboarding and reporting</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own TapClicks setup and dashboards; automate, standardize, and QA reporting for media KPIs, conversion trends, and ROI across clients.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Deliver actionable insights for planning, optimizations, Monthly Web Ops (top pages, CRO snapshot, behavior trends), and QBRs.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Tool and tag management</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead GA4/GTM architecture, audits, and ongoing QA; implement and troubleshoot tags, pixels, and integrations.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Align tracking and platform pixels (Google, Meta, LinkedIn, etc.) with media strategy; partner with clients/devs on CRM and technical fixes.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">CRO and testing</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own the CRO roadmap; design, run, and analyze A/B and multivariate tests across ads, landing pages, and funnels.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Prioritize test ideas with clear hypotheses and expected impact; surface device-specific UX insights to improve conversion paths.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Data analysis and trends</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Perform deep-dive analysis to identify performance drivers and growth opportunities; translate findings into clear, client-ready recommendations.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Support forecasting, budget modeling, and channel mix planning; collaborate with developers to interpret Core Web Vitals/PageSpeed/Lighthouse impacts on CRO and tracking.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">QA and troubleshooting</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Establish and enforce QA for tags, dashboards, reports, and GA4 events; validate tests pre-launch.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Proactively detect and resolve data discrepancies; serve as the escalation point for analytics issues.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Client collaboration</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Present analytics insights, CRO results, and testing roadmaps in client meetings and QBRs; align with media strategy.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Support Monthly Web Ops with GA4 and CRO findings to inform next steps, QA logs, and test rollouts.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">AI-enabled operations</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Leverage AI to streamline workflows, enhance analysis, and support decision-making; evaluate and pilot relevant tools.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Champion responsible experimentation and ensure ethical use, transparency, and data privacy aligned with agency values.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What You'll Bring</span></p>\n<p><br></p>\n<ul></ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Bachelor’s degree in Marketing, Business, Data Analytics, or related field.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">4+ years in analytics/CRO/digital marketing with a focus on measurement and optimization.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Proficiency with GA4 and GTM; hands-on with media platforms (Google Ads, Meta, LinkedIn).</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong CRO knowledge and A/B testing methodologies.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Advanced Excel/Google Sheets (pivots, lookups); familiarity with SQL/scripting.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience with data viz tools: TapClicks, Looker Studio, Power BI; BigQuery a plus.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Familiar with attribution models and CRM/web integrations.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Exceptional client-facing communication and presentation skills.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Relevant certifications (Google Analytics, Google Ads, Meta Blueprint).</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Nice to have: CSS/Java, server-side tagging, BI/advanced modeling, Hotjar or Microsoft Clarity.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Benefits of Becoming a Northern Contractor</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">In exchange for your talent, Northern offers:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Competitive Rates</span></li>\n<li><span style=\"font-size: 12pt\">Flexible work to promote work-life integration</span></li>\n<li><span style=\"font-size: 12pt\">Remote-first or hybrid flexibility</span></li>\n<li><span style=\"font-size: 12pt\">Asynchronous work</span></li>\n<li><span style=\"font-size: 12pt\">Supportive Operations Team</span></li>\n<li><span style=\"font-size: 12pt\">20-40 hours a week</span></li>\n<li><span style=\"font-size: 12pt\">Opportunity to collaborate with top industry talent!</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Compensation &amp; Tools</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">We’re looking for independent contractors to join our team and contribute to exciting, high-impact projects. Compensation will be based on your proposed rate, relevant skills, experience, and market alignment. Contractors are responsible for providing their own tools and equipment needed to perform the work. Payment will be issued within 30 days of receiving a valid invoice.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Equity and Diversity</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">AI Use &amp; Interview Transparency</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">Northern uses AI tools to support parts of the hiring process, such as drafting interview questions and organizing candidate information. We may also record and transcribe interviews to ensure accuracy and consistency in our evaluations. Rest assured, you will be speaking with real live human beings!</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">If you prefer not to be recorded or require an accommodation, please let us know in advance. This will not affect your candidacy. All interview information is used solely for recruitment purposes and managed in accordance with Ontario privacy requirements.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Why Join Northern?</span><br></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">You’ll work alongside a team of 200+ digital experts at one of Canada’s Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more. We’re intentional about growth, collaboration, and creating meaningful digital experiences that move our clients forward.</span></p>\n<p><br></p>",
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