Digital Marketing Manager (Canada)

The Job This role owns the performance and optimization of Panther’s digital marketing engine. The focus is on driving pipeline through high-performing website experiences, lifecycle marketing, and data-driven campaign execution. This person will lead execution across email, website, paid media, and organic growth (SEO/AEO), while partnering with Marketing Ops and external agencies to continuously improve conversion, engagement, and pipeline generation. The Company Panther makes security teams smarter and faster than attackers. We're building the AI SOC platform that modern security teams need. Our Detection-as-Code approach, cloud-native architecture, and powerful security data lake help teams detect and respond to threats at scale. Security teams at leading companies use Panther to protect their organizations without the overhead and costs of legacy SIEM solutions. Founded by security practitioners who lived the pain of protecting large organizations, we've raised $140M from Coatue, Lightspeed, ICONIQ Growth, Snowflake Ventures, and others. We're a global, remote-first company serving customers worldwide. Our culture is built on flexibility, transparency, and collaboration. We operate by three core values: Create Customer Love, Be an Owner, and Take Care of the Team. We believe diverse perspectives make us better, and that building great security technology should also mean building a rewarding place to work. The Responsibilities Own website performance — conversion rates, user flows, landing pages, and CRO experimentation Own organic growth across SEO and AEO, partnering with product marketing to drive high-intent traffic Build and scale lifecycle and nurture programs in HubSpot Own email strategy and execution end-to-end — hands-on building, segmentation, personalization, A/B testing, and performance reporting Partner with the external agency to optimize paid media performance across LinkedIn, Google, and other channels Own reporting across website, email, paid, and organic with clear insights and recommendations Continuously test messaging, creative, and conversion paths to improve funnel performance The Requirements 4+ years in B2B digital marketing with hands-on ownership of website, email, and paid media Proven experience with CRO, landing page strategy, and website performance optimization B2B CRM experience required; Salesforce a strong plus — HubSpot, Zoho, or similar acceptable Hands-on with the digital marketing stack: HubSpot (preferred), paid media (Google Ads, LinkedIn Ads, Reddit Ads), CMS platforms (Contentful, WordPress, Webflow, or similar), web analytics (GA4, Looker, or similar), and GTM tools like Clay or Common Room. ABM platforms like 6sense a strong plus. Familiarity with SEO and emerging AEO/AI-driven discovery strategies Comfortable in dashboards and reporting daily; ability to build reports a plus Strong project management skills with experience managing external agency relationships We believe in transparency throughout our process — including how we approach AI. We recognize that AI tools can enhance productivity and support high-quality work. Candidates are welcome to use AI tools for assistance when preparing application materials and completing take-home assignments. If AI use is not permitted for a specific assessment, we will indicate that clearly in the instructions. During live interviews, we ask that candidates not use AI tools to generate or supply real-time answers. This includes reading from AI-generated responses or prompts during conversational, behavioral, or technical discussions. These conversations are designed to understand your individual thinking process, problem-solving approach, and ability to communicate your ideas. We also use AI tools to support our recruiting processes; hiring decisions are made by our team, not AI. Reasonable Accommodations We are committed to providing equal opportunity to all candidates. If you require the use of an AI-based tool or any other assistive technology as a reasonable accommodation for a disability or medical condition, please notify us prior to your interview. We will engage in an interactive process to determine what arrangements are appropriate for your situation. Accommodation requests are handled individually and in accordance with applicable law. The Perks Competitive equity in a well-established cybersecurity company Unlimited PTO with a 15-day minimum, plus local federal holidays Latest tech equipment and budget for your personalized setup Comprehensive health and benefits coverage Remote-first culture built for distributed teams Cash compensation range: $103,000 - $115,000 OTE (90/10 pay split) CAD Annually dependent on experience. The cash compensation above includes base salary and on-target commission for employees in eligible roles. In addition to cash compensation, all full-time Pantherinos are eligible to participate in our equity plan to receive Incentive Stock Options (ISO). Individual compensation packages are based on a few factors unique to each candidate, including their location, experience, and expertise, and may vary from the above-mentioned range.

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