Digital & Marketing Operations Specialist

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    "description_html": "<p>The Digital &amp; Marketing Operations Specialist is a key member of the Marketing &amp; Communications team at Kamco, responsible for developing and executing integrated communication strategies to enhance Kamco's brand image, market visibility, and drive business growth. This role requires a creative, results-oriented individual with a strong understanding of digital marketing principles and a passion for storytelling.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><em>Digital Marketing Execution &amp; Support</em></p><ul><li>Support SEO and paid search (Google Ads) initiatives in coordination with external partners</li><li>Assist with campaign setup, execution, and ongoing optimization across digital channels</li><li>Support email marketing efforts including newsletters, promotions, and customer communications</li><li>Track and summarize marketing performance metrics (traffic, engagement, campaign results) for internal stakeholders</li></ul><p><br></p><p><em>Website Support &amp; Content Updates</em></p><ul><li>Support ongoing updates to <em><u>kamcoboston.com</u></em> and related marketing pages</li><li>Coordinate website content updates, form changes, landing page edits, and minor enhancements</li><li>Work with external vendors and internal stakeholders to submit, track, and validate website changes</li><li>Review updates in test or staging environments and confirm accuracy prior to deployment</li><li>Help identify and flag website issues related to content, usability, or customer experience</li></ul><p><br></p><p><em>Creative Asset Creation &amp; Content Support</em></p><ul><li>Create and update marketing and promotional assets using Canva or related tools (digital signage content, campaign and promotional graphics, website banners and visuals, internal and external presentation materials)</li><li>Ensure creative assets follow Kamco branding and messaging standards</li><li>Coordinate with vendors or internal teams for more advanced creative or design needs when required</li></ul><p><br></p><p><em>Vendor &amp; Marketing Operations Coordination</em></p><ul><li>Act as the day-to-day contact for digital marketing, website, SEO, and advertising vendors</li><li>Schedule meetings, track deliverables, and follow up on action items</li><li>Coordinate timelines and priorities across multiple concurrent marketing and website requests</li><li>Support light project management activities such as task tracking, communication coordination, and deadline management</li></ul><p><br></p><p><em>Cross-Functional Collaboration</em></p><ul><li>Partner with Sales, Operations, IT, and Leadership to support marketing and website needs</li><li>Translate business requests into clear marketing tasks, creative updates, or vendor requests</li><li>Lead recurring marketing, website, and campaign review meetings</li><li>Maintain Marketing Calendar</li><li>Support overall internal Communications</li></ul><p><br></p><p><em>Reporting &amp; Structure</em></p><p>Reports to:<strong> </strong>Chief Operating Officer (COO)</p><p>Individual Contributor Role: Yes</p><p>Direct reports:<strong> </strong>No</p><p><br></p><p><br></p>",
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      "datePosted": "2026-06-18T14:29:30-05:00",
      "description": "<p>Description</p><p>The Digital & Marketing Operations Specialist is a key member of the Marketing & Communications team at Kamco, responsible for developing and executing integrated communication strategies to enhance Kamco's brand image, market visibility, and drive business growth. This role requires a creative, results-oriented individual with a strong understanding of digital marketing principles and a passion for storytelling.</p><p><br/></p><p><strong>Key Responsibilities</strong></p><p><em>Digital Marketing Execution & Support</em></p><ul><li>Support SEO and paid search (Google Ads) initiatives in coordination with external partners</li><li>Assist with campaign setup, execution, and ongoing optimization across digital channels</li><li>Support email marketing efforts including newsletters, promotions, and customer communications</li><li>Track and summarize marketing performance metrics (traffic, engagement, campaign results) for internal stakeholders</li></ul><p><br/></p><p><em>Website Support & Content Updates</em></p><ul><li>Support ongoing updates to <em><u>kamcoboston.com</u></em> and related marketing pages</li><li>Coordinate website content updates, form changes, landing page edits, and minor enhancements</li><li>Work with external vendors and internal stakeholders to submit, track, and validate website changes</li><li>Review updates in test or staging environments and confirm accuracy prior to deployment</li><li>Help identify and flag website issues related to content, usability, or customer experience</li></ul><p><br/></p><p><em>Creative Asset Creation & Content Support</em></p><ul><li>Create and update marketing and promotional assets using Canva or related tools (digital signage content, campaign and promotional graphics, website banners and visuals, internal and external presentation materials)</li><li>Ensure creative assets follow Kamco branding and messaging standards</li><li>Coordinate with vendors or internal teams for more advanced creative or design needs when required</li></ul><p><br/></p><p><em>Vendor & Marketing Operations Coordination</em></p><ul><li>Act as the day-to-day contact for digital marketing, website, SEO, and advertising vendors</li><li>Schedule meetings, track deliverables, and follow up on action items</li><li>Coordinate timelines and priorities across multiple concurrent marketing and website requests</li><li>Support light project management activities such as task tracking, communication coordination, and deadline management</li></ul><p><br/></p><p><em>Cross-Functional Collaboration</em></p><ul><li>Partner with Sales, Operations, IT, and Leadership to support marketing and website needs</li><li>Translate business requests into clear marketing tasks, creative updates, or vendor requests</li><li>Lead recurring marketing, website, and campaign review meetings</li><li>Maintain Marketing Calendar</li><li>Support overall internal Communications</li></ul><p><br/></p><p><em>Reporting & Structure</em></p><p>Reports to:<strong> </strong>Chief Operating Officer (COO)</p><p>Individual Contributor Role: Yes</p><p>Direct reports:<strong> </strong>No</p><p><br/></p><p><br/></p><p>Requirements</p><p><strong>Qualifications</strong></p><ul><li>Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)</li><li>5–10 years of experience in digital marketing, marketing operations, or campaign execution roles</li><li>Experience supporting website content updates and working with external web vendors</li><li>Experience coordinating work with external agencies or vendors</li><li>Strong organizational skills with the ability to manage multiple priorities</li><li>High attention to detail and strong follow through</li><li>Clear written and verbal communication skills</li><li>Strong experience with AI tools such as CoPilot to help with content creation, and overall productivity</li></ul><p><br/></p><p><strong>Preferred</strong></p><ul><li>Experience supporting SEO and Google Ads initiatives</li><li>Hands-on experience using Canva for marketing and digital asset creation</li><li>Familiarity with CMS platforms</li><li>Experience in B2B, construction, distribution, or building materials industries</li><li>Project Management experience</li></ul><p><br/></p><p><strong>Tools & Skills</strong></p><ul><li>Canva</li><li>Google Ads and Ad Network</li><li>Google Analytics (or similar tools)</li><li>CMS platforms</li><li>Microsoft 365 (SharePoint, Outlook, Planner, PowerPoint, Excel, Teams)</li></ul>",
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