Paid Search Manager (Google + Bing)

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    "datePosted": "2025-12-08",
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    "description": "<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">Competitive Benefits • Fitness Center Reimbursement • Product Discounts</span></span><br></p>\n<p>*This is a hybrid role based out of/near Fargo, ND or Chicago IL.</p>\n<p><br></p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">Who We Are:</span></span></p>\n<p><span>Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives. We are a digitally driven organization investing in innovation, customer experience, and data-informed growth.</span><span> </span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 14pt\"><span style=\"font-weight: bold\">About the Role:</span></span></p>\n<p><span style=\"font-size: 12pt\">This role will be responsible for leading and optimizing multi-million-dollar search budgets, driving profitable growth across eCommerce, and collaborating closely with cross-functional partners in Analytics, Media, and Brand. This is a high-visibility, hands-on role that requires deep channel expertise, analytical rigor, and a relentless focus on efficiency and ROI. There will be no agency to manage, this is a hands on role, and you will be the lead for Paid Search channel</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(56, 49, 47); font-size: 14pt; font-weight: bold\">What You'll Do:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Own end-to-end strategy, execution, performance and reporting of Google and Bing campaigns (Search, Shopping, Pmax, YouTube where applicable).</span></li>\n<li><span style=\"font-size: 12pt\">Scale brand and non-brand programs efficiently with focus on customer acquisition and retention.</span></li>\n<li><span style=\"font-size: 12pt\">Develop, monitor, and optimize campaigns with precision — from keyword strategy and ad copy testing to bid management and budget pacing.</span></li>\n<li><span style=\"font-size: 12pt\">Partner with internal analytics and finance teams to forecast, measure, and report on key KPIs (ROAS, CAC, AOV, LTV, Margin).</span></li>\n<li><span style=\"font-size: 12pt\">Identify and execute new growth opportunities, that will drive incremental value</span></li>\n<li><span style=\"font-size: 12pt\">Manage day-to-day performance dashboards and deliver clear insights and recommendations to leadership.</span></li>\n<li><span style=\"font-size: 12pt\">Work cross-functionally with media, creative, and site teams to ensure alignment between audiences, quality traffic, conversion, and merchandising strategy.</span></li>\n<li><span style=\"font-size: 12pt\">Maintain a test-learn-apply mindset, pushing boundaries to find efficiencies and sustainable growth levers.</span></li>\n<li><span style=\"font-size: 12pt\">Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.</span><br></li>\n<li><span style=\"font-size: 12pt\">Conducts self in the presence of customers and community so as to present a professional image of SHP.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 14pt\"><span style=\"font-weight: bold\">What We Are Looking For:</span></span></p>\n<ul>\n<li>5+ years of <span style=\"text-decoration: underline\">hands-on</span> paid search experience in eCommerce or DTC.</li>\n<li>Proven track record of scaling customer acquisition vs demand capture campaigns efficiently and profitably.</li>\n<li>Deep understanding of Google Ads, Microsoft Ads, Shopping, PMax, and feed management tools.</li>\n<li>Experience managing $1M+ paid search monthly budgets with measurable business impact.</li>\n<li>Advanced Excel / Google Sheets skills — comfortable with pivot tables, formulas, and performance modeling.</li>\n<li>Highly analytical mindset; obsessed with numbers leading to actionable insights, performance metrics, and continuous optimization.</li>\n<li>Deep experience with analytics tools like GA4 or Amplitude.</li>\n<li>Strong ability to translate data into insights and actionable recommendations.</li>\n<li>Experience working in-house for large brands or with major agencies — both are strong pluses.</li>\n<li>Self-starter with a bias for action, curiosity, and continuous improvement.<br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span style=\"font-size: 14pt\">Strongly P</span><span style=\"font-size: 14pt\">referred:</span></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">DTC e-com subscription business experience</span></li>\n<li><span style=\"font-size: 12pt\">Vitamins, supplements, wellness, skincare, or health-focused brands</span></li>\n<li><span style=\"font-size: 12pt\">High-SKU ecommerce environments</span></li>\n<li><span style=\"font-size: 12pt\">Shopify-based ecom businesses</span></li>\n<li><span style=\"font-size: 12pt\">Google Ads Certification</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 14pt\"><span style=\"font-weight: bold\">Why Join Us:</span></span></p>\n<ul>\n<li><span><span>Remote-first</span><span> flexibility with a high-performance culture.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Opportunity to own a critical growth channel for a major eCommerce brand.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Work alongside a talented cross-functional team focused on data, efficiency, and innovation.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Competitive compensation, benefits, and growth potential within a fast-moving organization.</span></span><span> </span></li>\n</ul>",
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