Content Marketing Manager (all genders) - Fixed-Term Contract

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{
  "id": "2450646",
  "name": "Content Marketing Manager (all genders) - Fixed-Term Contract",
  "office": "Hamburg",
  "keywords": [],
  "schedule": "full-or-part-time",
  "createdAt": "2025-12-04T16:50:56+00:00",
  "seniority": "experienced",
  "department": "Brand and Communications",
  "occupation": "brand_and_product_marketing",
  "subcompany": "Impossible Founders gGmbH",
  "employmentType": "fixed_term",
  "jobDescriptions": [
    {
      "name": "Your mission",
      "value": "You make sure our content doesn’t just exist – it <em>lands</em>. You turn our strategy into stories that people actually want to read, watch, and share. Across our website, social media, newsletters, and tailored formats, you make Impossible Founders visible as <em>the</em> home for science-based start-ups. You spot what matters in the ecosystem and turn it into content that positions us as the first address for ambitious founders.<br><br><strong>Implementing an impact-oriented content strategy</strong><ul><li><span><span>You own an impact-driven content strategy that builds our visibility and reputation in the </span><span>DeepTech </span><span>and science-based start-up world</span></span></li><li><span><span>Hold operational responsibility for the entire content lifecycle – from idea to publication and impact measurement</span></span></li></ul><p><strong>Developing and continously managing the editorial plan</strong></p><ul><li><span><span>Build and </span><span>maintain </span><span>a structured editorial calendar across all channels</span></span></li><li><span><span>Prioritize topics in close collaboration with the CEO, program team, and partners</span></span></li><li><span><span>Act as a sparring partner for topic </span><span>selection </span><span>and sharpening of story angles</span></span></li></ul><strong>Topic identification and internal sparring</strong><ul><li><span><span>Establish and run a systematic process for topic identification together with colleagues</span></span></li><li><span><span>Conduct interviews with the team and founders and turn their insights into strong content pieces</span></span></li><li><span><span>Create compelling stories based on scientific topics, people, and milestones</span></span></li></ul><strong>Content production</strong><ul><li><span><span>Write and </span><span>optimize </span><span>web copy and landing pages, including SEO- </span><span>and AEO-</span><span>focused improvements</span></span></li><li><span><span>Manage and create content for social media, especially LinkedIn</span></span></li><li><span><span>Design and manage the newsletter: structure, content, editing, and distribution</span></span></li><li><span><span>Develop micro-content formats such as posts, short videos, slides, and quotes</span></span></li><li><span><span>Write press copy</span></span></li></ul><strong>Distribution & reach building</strong><ul><li><span><span>Ensure content is delivered to the right target groups through the right channels</span></span></li><li><span><span>Use cross-posting and multipliers to systematically extend our reach</span></span></li></ul><strong>Analysis & optimization</strong><ul><li><span><span>Track content performance and derive clear, data-based improvements</span></span></li><li><span><span>Prepare and share KPI reports to steer and refine our content strategy</span></span></li></ul><strong>Management of working student & external service providers </strong><ul><li><span><span>Manage a working student, delegating projects</span><span>, </span><span>r</span><span>eview</span><span>ing </span><span>and approv</span><span>ing </span><span>their work and providing regular feedback</span></span></li><li><span><span>Brief and coordinate external partners for infographics, video, and design</span></span></li><li><span><span>Ensure quality standards </span><span>and alignment with brand standards </span><span>are met and deadlines are respected</span></span></li></ul>"
    },
    {
      "name": "Your profile",
      "value": "You should love content, be curious, and enjoy turning ideas into stories that move people. If you recognize yourself in most of the points below, we’d really like to get to know you.<br><ul><li><span><span>At least </span><span>2–3 years of experience in content marketing (ideally with a focus on B2B, tech, or start-ups)</span></span></li><li><span><span>Very strong </span><span>English </span><span>and German s</span><span>kills</span></span></li><li><span><span>Hands-on experience in writing web copy and social media content</span></span></li><li><span><span>Basic understanding of SEO </span><span>and AEO </span><span>and how it influences content</span></span></li><li><span><span>Strong research, structuring, and storytelling skills</span></span></li><li><span><span>An independent, proactive way of working – you see what needs to be done and do it</span></span></li><li><span><span>Talent for explaining complex topics in a simple, engaging way in both languages</span></span></li><li style=\"font-weight:bold;\"><span><span><span><strong>Available latest from July 15</strong></span></span></span></li></ul>Nice-to-haves<br><ul><li><span><span>Experience in a startup/tech/university environment</span></span></li><li><span><span>K</span><span>nowledge of tools like Canva, HubSpot, LinkedIn Analytics, </span><span>Webflow </span><span>and a common CMS</span></span></li><li><span><span>Experience working with agencies or freelancers</span></span></li><li><span><span>Genuine interest in </span><span>DeepTech</span><span>, science, and innovation – </span><span>you’re </span><span>curious and want to understand </span><span>what’s </span><span>behind the buzzwords</span></span></li></ul>"
    },
    {
      "name": "Why us?",
      "value": "<span style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;font-style:normal;font-weight:400;text-transform:none;display:inline;\">At Impossible Founders, the people behind the impossible are the most important catalyst. That's why we do everything we can to create a collaborative working environment:</span><ul style=\"border:0px solid;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;\"><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;\"><strong style=\"border:0px solid;margin:0px;font-weight:600;\">Responsibility & autonomy: </strong>You take on real responsibility from day one and have the freedom to actively shape your role and the company. Output counts, and you are given the freedom you need to do your job in the best possible way. In this role you have a direct collaboration with the CEO.</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;\"><span><strong>Flexible hybrid working:</strong> We offer a high degree of flexibility through our hybrid work setup. Mondays are our shared office day, while on other days you can choose whether to work remotely or from the office — depending on what works best for your role, team, and personal circumstances.</span></li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;\"><strong style=\"border:0px solid;margin:0px;font-weight:600;\">Meaningful mission & impact: </strong>You will work on projects that address real challenges in AI, climate tech, and beyond. You will achieve impact and visibility by working closely with founders, researchers, and leading partners. As a Content Manager (all genders) you will have high visibility and work close to the ecosystem.</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;\"><strong style=\"border:0px solid;margin:0px;font-weight:600;\">Collaborative culture & diversity:</strong> We cultivate a collaborative culture—practical, ego-free, and driven by shared responsibility. Our team is characterized by diversity and openness. The company language is English so that everyone feels welcome.</li></ul><span style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\"><strong style=\"border:0px solid;margin:0px;font-weight:600;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;text-transform:none;\">Attractive working conditions:</strong></span><ul style=\"border:0px solid;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;\"><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;\">30 days of vacation</li><li>Deutschlandticket</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;\">Central office in a prime location</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;\">Choice of your own hardware</li></ul>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Staff"
}