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    "requisitionDescription": "<div><div><link href=\"https://static.workforcenow.adp.com/mas/mdf-components/24.13.17/styles/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\"></div><p><strong>Range: 19</strong></p><p><strong>FLSA: Non-Exempt</strong></p><p><strong>Date: May 2026</strong></p><p><strong>&nbsp;</strong></p><p><br></p><p><strong><u>WEBSITE &amp; MARKETING COORDINATOR</u></strong></p><p><br></p><p><em>Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.</em></p><p><br></p><h2>DEFINITION</h2><p style=\"margin-left:0in;\">The Website &amp; Marketing Coordinator will work under the direction of the Marketing Manager on the planning and execution of website updates and optimization, and a variety of marketing and public information activities and materials, to achieve the City&rsquo;s civic and tourism-related communication objectives.</p><p><br></p><p><strong><u>SUPERVISION RECEIVED AND EXERCISED</u></strong></p><p>Receives general supervision from the Marketing Manager or designee.</p><p><br></p><p><strong><u>ESSENTIAL FUNCTIONS</u></strong> - <em>Essential and other important responsibilities and duties may include, but are not limited to, the following:</em></p><p><br></p><p><strong><u>Websites</u></strong><strong>:</strong></p><ol style=\"list-style-type: decimal;margin-left: 0in;\"><li>Assists with updates of the City and Tourism Program websites, including production and editing, and additionally may include creating and curating on-brand digital content in support of established branding and communication goals.</li><li>Executes regular website optimization updates and routine maintenance, and suggests updates and upgrades for accessibility and functionality.</li><li>Tracks and reports on the performance of websites and promotional campaigns.</li><li>Implements website content strategy organization-wide using design guidelines and best practices to improve user experience and engagement.</li><li>Implements and assists with maintenance of style guidelines. Maintains content integrity and regularly monitors sites for out-of-date, obsolete, conflicting or missing content, and broken/misdirected links.</li><li>Regularly monitors the City&rsquo;s and Tourism Program&rsquo;s websites for accuracy, functional navigation and visual appeal, and edits as necessary.</li><li>Builds iframes, widgets and web forms, and creates graphics to elevate the user experience.</li><li>Tracks website metrics and regularly reports to supervisors.</li><li>Publishes press releases, calendar events, blogs and other content as needed.</li><li>Suggests future modifications to websites and keeps abreast of new technologies and software to help improve the City&rsquo;s online marketing presence.</li></ol><p><strong><u>Marketing</u></strong><strong>:</strong></p><ol start=\"11\" style=\"list-style-type: decimal;margin-left: 0in;\"><li>Executes production of professional quality marketing materials in print, video, and digital mediums that tell the City&rsquo;s story for the Communications Department and Tourism Program.</li><li>Executes email campaigns and maintains subscriber databases for City departments and the Tourism Program.</li><li>Assists with turning creative ideas into effective messaging with delivery across all channels.</li><li>Collaborates on marketing campaigns for City initiatives and the Tourism Program.</li><li>Maintains the digital asset library of marketing materials including photos, videos and other content.</li><li>Updates and maintains databases, files, and records in information systems, including entry, research and retrieval of information. Creates statistical reports and summaries from data and generates automated reports.</li><li>Attends meetings, City events, and other functions as they apply to the Communications program or to the interests of the City.</li><li>Performs other related duties as assigned.</li></ol><p><strong><u>QUALIFICATIONS</u></strong></p><p><strong><u>Knowledge of</u></strong><strong>:</strong></p><ul type=\"disc\"><li>Data driven decision-making: marketing, public relations, and promotional opportunities put in place by research, data, and knowledge of the industry to inform stakeholders, partners, community members, and civic leaders.</li><li>Principles, techniques and tools in website maintenance, development and content strategy.</li><li>Principles and best practices of marketing and communications, including email marketing and associated email platforms. Experience with Simpleview and ActOn preferred.</li><li>Content management systems (CMS) and the publishing process. Experience with Vision/govAccess preferred.</li><li>Generative Engine Optimization (GEO) and search engine optimization (SEO), and best practices.</li><li>Technical skills in Google Analytics 4, HTML, database and website tool creation, and the Adobe Creative Suite.</li><li>Sedona&rsquo;s tourism industry and the City&rsquo;s desire to seek balance between the tourism economy and resident quality of life.</li><li>City government.</li><li>Keyboarding and business equipment and applicable software applications.&nbsp;</li></ul><p><strong><u>Ability to</u></strong><strong>:</strong></p><ul type=\"disc\"><li>Be both creative and analytical.</li><li>Communicate effectively (orally and in writing).</li><li>Compose professional reports, contracts, and other documents.</li><li>Establish and maintain effective working relationships with supervisors, other employees, committees, boards, other agencies and the general public.</li><li>Lead by example and be a team player.</li><li>Meet deadlines and perform tasks in a fast-paced environment.</li><li>Learn new information and systems when required in order to maintain effective and efficient communication.</li><li>Exercise diplomatic interpersonal and collaborative skills.</li><li>Provide excellent customer service to employees, the community and elected officials.</li></ul><p><strong><u>EXPERIENCE AND TRAINING GUIDELINES:</u></strong></p><p><em>Any combination of experience and training that would likely provide the required knowledge and ability is qualifying. A typical way to obtain the knowledge and abilities would be:</em></p><p><strong><u>Experience and Training</u></strong><strong>:</strong></p><p>Bachelor&rsquo;s degree from an accredited college or university in Marketing, Communications, Information Technology, or a related field.&nbsp;</p><p>Three years of increasingly responsible experience in marketing and website management is required; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for the job duties.&nbsp;</p><p><strong><u>License or Certification:</u></strong></p><p style=\"margin-left:.25in;\">Possession of, or ability to obtain, a valid Arizona driver&rsquo;s license within two months of hire.</p><p><strong><u>WORKING CONDITIONS</u></strong></p><p><strong><u>Environmental Conditions:</u></strong></p><p>Office environment; exposure to computer screens, potential exposure to electric power sources; occasional, emergency after-hours and weekend work may be required.</p><p><strong><u>Physical Conditions:</u></strong></p><p>Essential and marginal functions may require maintaining physical condition necessary for sitting for prolonged periods of time; light to moderate lifting; general manual dexterity.</p></div>\n",
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