Bilingual (Spanish & English) Digital Marketing Specialist (Paid Media | US & LATAM)

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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Bilingual Digital Marketing Specialist (Paid Media | US &amp; LATAM)</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Help companies grow across borders through data-driven digital marketing.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Ayuda a empresas a crecer en mercados internacionales mediante marketing digital basado en resultados</span><span style=\"color: rgb(31, 31, 31); font-weight: bold\">.</span><span style=\"font-weight: bold\"><br></span><span style=\"font-weight: bold\"><br></span>We’re looking for a bilingual digital marketer who can execute high-performing PPC campaigns, conduct market-readiness audits, and other digital marketing initiatives to help clients expand into the U.S. and LATAM markets.<br></span><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">The Role</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">This isn’t just a campaign execution role. </span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You’ll be the person clients rely on to drive real growth through PPC and digital marketing, especially as they expand between the U.S. and LATAM markets.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">That means you’re not just launching campaigns. </span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You’re understanding what success looks like, connecting the dots, and making sure the work we do actually moves the needle. </span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You’ll be part execution specialist, part problem-solver, and part strategic partner.</span><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><br>You’ll also work across English- and Spanish-speaking markets. Clear, confident communication in both languages is essential.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">What You’ll Own</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Validate market opportunities</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Analyze search demand, keyword trends, and audience behavior to assess market potential</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Identify how buyers research, compare, and engage within the client’s industry</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Deliver a data-backed audit outlining opportunities, risks, and recommended entry strategies</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Drive performance</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Build, manage, and optimize PPC campaigns across search, display, and social</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Continuously improve performance based on data, not guesswork</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Test, iterate, and find what actually works</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Turn data into action</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Analyze campaign performance and identify what’s working (and what’s not)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Make clear, confident recommendations to improve results</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Keep a close eye on KPIs like leads, revenue, and ROAS</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Work directly with clients</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Communicate performance, insights, and next steps clearly</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Help clients understand <span style=\"font-style: italic\">why</span> things are happening — not just what’s happening</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Build trust by being reliable, proactive, and thoughtful</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Contribute to strategy</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Proactively bring ideas to the table. You don’t wait to be asked</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Support campaign planning and help shape direction when needed</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Think beyond individual campaigns to overall growth</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">What Success Looks Like</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Campaigns improve consistently</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Clients trust your recommendations and rely on your insight</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You spot opportunities before they become problems</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You’re not just executing - you’re helping drive decisions</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">W</span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">ho You Are</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You’ve spent a few years in PPC and know how to get things done, but you’re also ready to take more ownership.</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">3–4 years of hands-on experience executing and optimizing PPC campaigns (Google Ads required)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Fluent in Spanish and English (written and verbal)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Comfortable working directly with clients and explaining performance clearly</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong analytical mindset </span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Able to manage multiple campaigns and priorities without things slipping</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Detail-oriented and accountable</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You don’t need to know everything. But you should be:</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Highly accountable: you take ownership of your work</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Driven: you take initiative, push things forward, and don’t wait to be told what to do</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Adaptable: you stay ahead in a fast-changing space</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Detail-oriented: without losing sight of the bigger picture</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Curious: you want to understand the why behind performance</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">It’s a Plus If You…</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Have experience with international or multilingual campaigns</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Have worked with LATAM markets</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Understand basic SEO concepts</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Have agency experience</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">About DOM</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Since 2006, Direct Online Marketing has helped businesses grow through data-driven digital marketing. We emphasize a disciplined, transparent approach, and we won’t be outcommunicated.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We’re a mid-sized agency where you can actually move the needle. You’ll work with a team that’s collaborative, accountable, and serious about doing great work (while still being people you enjoy working with).</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We also take our “No Jerks” policy seriously.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">How We Work</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Flexible, hybrid schedule</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Work remotely 4 days per week, with in-office collaboration on Thursdays (10am–3pm)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We operate on a standard 40-hour week, with flexibility in your schedule as long as you’re online during core hours</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">From time to time, you may be required to adjust your schedule to support client needs, key initiatives, or campaign priorities. Additionally, allow for flexibility to adjust your schedule to collaborate across U.S. and LATAM time zones</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Compensation &amp; financial benefits</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Competitive salary + annual performance-based increases</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">401(k)</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Health &amp; wellness</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Medical, dental, and vision coverage</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Short-term disability</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Time off &amp; balance</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">PTO + Paid holidays + floating holiday</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Annual volunteer day</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Parental leave</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Growth &amp; development</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ongoing training and development</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Clear structure and alignment through EOS (Entrepreneurial Operating System)</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Team &amp; culture</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">“No Jerks” policy</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Regular team events and collaboration</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Ready to Apply?</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">If you’re excited to do meaningful work, grow your skills, and help clients expand across borders, we’d love to hear from you.<br></span><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-style: italic\">Direct Online Marketing is an Equal Opportunity Employer (EOE).</span></p>",
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