Performance Marketing Manager

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    "description": "<p><span style=\"font-weight: bold\"><span style=\"font-size: 13px\">Position: </span></span><span style=\"font-size: 13px\">Performance Marketing Manager</span></p>\n<p><span style=\"font-weight: bold\"><span style=\"font-size: 13px\">Company: Mason Interactive</span></span></p>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\"><span style=\"font-size: 13px\">Job Overview:</span></span></p>\n<p><span style=\"font-size: 13px\">Mason Interactive is seeking an experienced Performance Marketing Manager to join our team. This role is critical for leading our marketing efforts, managing client relationships, and driving the successful execution of digital marketing strategies. As a manager, you'll work with a dynamic team dedicated to enhancing our clients' business through innovative and data-driven marketing solutions.</span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span style=\"font-size: 13px\">Key Responsibilities:</span></span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span style=\"font-size: 13px\">Team and Project Management:</span></span><span style=\"font-size: 13px\"> Manage a team calendar for client and team meetings, ensuring all projects are on track and within budget. Oversee the preparation and follow-up of meetings, maintaining robust communication with clients.</span></li>\n<li><span style=\"font-weight: bold\"><span style=\"font-size: 13px\">Strategic Planning and Execution: </span></span><span style=\"font-size: 13px\">Collaborate with senior marketing staff to craft and optimize marketing strategies, including ad copy creation and budget allocation. Launch and manage digital marketing campaigns, ensuring they meet client KPIs and growth objectives.</span></li>\n<li><span style=\"font-weight: bold\"><span style=\"font-size: 13px\">Data Analysis and Reporting</span></span><span style=\"font-size: 13px\">: Provide insightful data analysis for team and client reports. Monitor marketing campaign performance daily, making necessary adjustments to strategies and budgets. Conduct weekly and monthly reviews to optimize campaigns and present findings to clients and stakeholders.</span></li>\n<li><span style=\"font-weight: bold\"><span style=\"font-size: 13px\">Client Relationship Management</span></span><span style=\"font-size: 13px\">: Maintain strong, effective communications with clients, ensuring their needs are met and their budgets are effectively utilized. Act as the primary point of contact for client communications, handling direct communications confidently with minimal oversight.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span style=\"font-size: 13px\">Qualifications:</span></span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 13px\">Minimum of 2 years of experience in a digital marketing or agency setting, with a strong background in performance marketing, with a minimum of 1 year of client account management/ownership experience.</span></li>\n<li><span style=\"font-size: 13px\">Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms.</span></li>\n<li><span style=\"font-size: 13px\">Demonstrable experience with keyword research tools such as Google Keyword Planner and SEMRush.</span></li>\n<li><span style=\"font-size: 13px\">Strong analytical skills and proficiency in evaluating marketing metrics to make data-driven decisions.</span></li>\n<li><span style=\"font-size: 13px\">Excellent organizational skills, with the ability to manage multiple projects and teams effectively.</span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span style=\"font-size: 13px\">Preferred:</span></span></p>\n<ul>\n<li><span style=\"font-size: 13px\">Certifications in Google Ads, Google Analytics, Facebook Blueprint, and other relevant platforms.</span></li>\n<li><span style=\"font-size: 13px\">Experience in supporting and training marketing team members</span></li>\n<li><span style=\"font-size: 13px\">A proven track record of growing client accounts and achieving marketing objectives.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span style=\"font-size: 13px\">Benefits:</span></span></p>\n<ul>\n<li><span style=\"font-size: 13px\">Competitive salary with 401K matching.</span></li>\n<li><span style=\"font-size: 13px\">Comprehensive health, dental, and vision insurance.</span></li>\n<li><span style=\"font-size: 13px\">Unlimited PTO, paid holidays, and flexible working arrangements.</span></li>\n<li><span style=\"font-size: 13px\">Extensive training and development opportunities during the initial employment period.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span style=\"font-size: 13px\">About Mason Interactive:</span></span></p>\n<p><span style=\"font-size: 13px\">Mason Interactive is a premier digital marketing agency dedicated to building an inclusive workplace. We prioritize innovation, data integrity, and professional growth, aiming to deliver exceptional results for our clients across various industries. Mason Interactive is dedicated to building an inclusive workplace and considers all applicants without regard to race, color, religion, gender, or any other protected status.</span></p>",
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