Product Marketing Manager - Restaurant Brand

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    "description_html": "<p><strong>Product Marketing Manager – Restaurant Brand</strong></p><p><br></p><p>We are seeking a strategic and results-driven Product Marketing Manager to lead the planning, execution, and performance of marketing initiatives that drive guest engagement, sales growth, and brand awareness. This role will play a key part in bringing new menu items, promotions, loyalty programs, and digital offerings to market while ensuring a consistent and compelling brand experience across all customer touchpoints.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute go-to-market strategies for new menu launches, limited-time offers, promotions, and brand initiatives.</li><li>Partner with Operations, Culinary, Digital, and Leadership teams to ensure successful product launches and campaign execution.</li><li>Conduct market research, competitive analysis, and customer insight reviews to identify opportunities for growth and innovation.</li><li>Create marketing briefs and oversee campaign development across digital, social media, email, SMS, in-store, and third-party delivery channels.</li><li>Support customer acquisition, retention, and loyalty program strategies through targeted marketing efforts.</li><li>Monitor campaign performance, sales results, and customer engagement metrics, providing actionable recommendations for optimization.</li><li>Collaborate with internal teams and external agencies or vendors to ensure projects are delivered on time and within budget.</li><li>Maintain brand standards and ensure consistent messaging across all marketing materials and guest-facing communications.</li></ul><p><strong>Qualifications</strong></p><ul><li>Bachelor's degree in Marketing, Business, Communications, or a related field preferred.</li><li>3+ years of experience in product marketing, brand marketing, or a related role.</li><li>Experience in the restaurant, hospitality, retail, or consumer packaged goods (CPG) industry is preferred.</li><li>Strong project management, communication, and analytical skills.</li><li>Experience with digital marketing, loyalty programs, and customer lifecycle marketing is a plus.</li><li>Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment.</li></ul><p><strong>Why Join Us?</strong><br>Join a growing restaurant brand where your ideas and expertise will directly influence product success, guest satisfaction, and overall business growth.</p>",
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