Senior Marketing Data Engineer - Remote

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          "text": "<p><strong>Overview</strong></p><p>We're looking for a professional with expertise in digital analytics, data integration, and marketing attribution. You will help our team migrate from Adobe Analytics to Customer Journey Analytics (CJA) and build our foundational Adobe Experience Platform (AEP) implementation. You will report into the Sr. Web Marketing Director.</p><p><strong>Responsibilities:</strong></p><ul><li>Lead the integration of customer data across web analytics, CRM, marketing automation and related platforms.</li><li>Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting.</li><li>Collaborate with Adobe and team members to establish and improve our AEP foundation.</li><li>Build a marketing attribution model using AEP and CJA insights.</li><li>Guide communication between business and technical teams, translating requirements into data solutions.</li><li>Help develop data engineering pipelines to transform and analyze marketing and customer data.</li><li>Analyze web and marketing performance data to create applicable insights on customer behavior, campaign effectiveness, and conversion optimization.</li><li>Provide guidance on best practices for data governance, privacy, and tagging architecture.</li><li>Contribute to the creation of dashboards and reports using tools like Tableau, Power BI, and Alteryx.</li></ul>",
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