Head of B2B Digital Demand Generation

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      "postalCode": "LV-1013",
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    "datePosted": "2026-06-10",
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    "description": "<p><span style=\"font-size: 14pt; font-weight: bold\">Requirements</span><br></p>\n<p><br></p>\n<ul>\n<li>5+ years of experience in B2B demand generation, growth marketing, revenue marketing, or pipeline generation.</li>\n<li>3+ years leading marketing teams.</li>\n<li>Proven experience owning pipeline and revenue targets.</li>\n<li>Experience building multi-channel demand generation programs.</li>\n<li>Strong understanding of outbound, inbound, ABM, and SDR functions.</li>\n<li>Hands-on experience with CRMs and modern demand generation technology stacks.</li>\n<li>Strong analytical and forecasting skills.</li>\n<li>Experience managing marketing budgets and resource allocation</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Preferred Experience:</span></p>\n<ul>\n<li>Experience within SAP products.</li>\n<li>Understanding of SAP and enterprise transformation programs.</li>\n<li>Experience selling to C-level executives.</li>\n<li>Experience working with global B2B organizations</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Responsibilities</span></p>\n<p><br></p>\n<p>Demand Generation Strategy</p>\n<ul>\n<li>Develop and execute the overall demand generation strategy.</li>\n<li>Define annual, quarterly, and monthly pipeline generation targets.</li>\n<li>Build channel mix strategies across inbound, outbound, ABM, digital campaigns, and align them with offline demand generation, webinars, partner marketing, events, and content marketing (incl SEO).</li>\n<li>Align demand generation initiatives with business growth objectives.</li>\n</ul>\n<p>Pipeline Ownership</p>\n<ul>\n<li>Own Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), digital pipeline creation, and digital marketing-sourced revenue metrics.</li>\n<li>Establish forecasting models and pipeline targets.</li>\n<li>Monitor funnel performance from lead acquisition through opportunity creation.</li>\n<li>Optimize conversion rates throughout the entire buyer journey.</li>\n</ul>\n<p>Outbound &amp; SDR Management</p>\n<ul>\n<li>Manage outbound demand generation programs.</li>\n<li>Oversee signal-based outbound initiatives.</li>\n<li>Manage outbound activities and performance metrics.</li>\n<li>Ensure alignment between outbound campaigns and sales priorities.</li>\n<li>Define lead qualification criteria and SDR handoff processes.</li>\n</ul>\n<p>Inbound Marketing Management</p>\n<ul>\n<li>Oversee paid media, email marketing, and website conversion optimization.</li>\n<li>Ensure marketing programs generate measurable pipeline contribution.</li>\n<li>Drive continuous optimization of inbound acquisition channels.</li>\n</ul>\n<p>Account-Based Marketing</p>\n<ul>\n<li>Define target account strategy.</li>\n<li>Coordinate marketing and sales activities for strategic accounts.</li>\n<li>Develop account engagement programs for enterprise prospects.</li>\n</ul>\n<p>Marketing Operations &amp; Technology</p>\n<ul>\n<li>Own the demand generation technology stack.</li>\n<li>Ensure data quality, CRM governance, and reporting accuracy.</li>\n<li>Drive automation and operational efficiency across all demand generation activities.</li>\n</ul>\n<p>People Leadership</p>\n<ul>\n<li>Recruit, develop, and manage demand generation team members.</li>\n<li>Establish KPIs and performance management processes.</li>\n<li>Create a culture of experimentation, accountability, and continuous improvement.</li>\n</ul>\n<p>Cross-Functional Collaboration</p>\n<ul>\n<li>Partner closely with Sales Leadership &amp; SDR team.</li>\n<li>Collaborate with Subject Matter Experts.</li>\n<li>Align campaign priorities with strategic business initiatives.</li>\n<li>Ensure smooth lead handoff and pipeline progression.</li>\n</ul>",
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