Director Marketing

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    "requisitionDescription": "<div><p data-pasted=\"true\">The Marketing Director leads strategic marketing planning, demand generation, and daily marketing operations, including brand management, website development and maintenance, public relations, trade show coordination, social media strategy, competitive research, pricing strategy, and contract management. This role works closely with Apriva&rsquo;s Sales team to launch products, drive revenue growth, and strengthen Apriva&rsquo;s market position. The position also tracks key performance metrics using CRM and other tools to evaluate the effectiveness of marketing initiatives and product adoption.</p><p><strong>RESPONSIBILITIES/DUTIES:</strong></p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Develop core positioning and messaging for Apriva products</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Manage CRM tool that can measure sales activities and marketing campaigns, using key metrics to support any marketing tactics and efforts</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Create, implement and oversee marketing communications programs that effectively describe and promote the organization and its products and support its sales and marketing efforts</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Execute creative/positioning strategies and tactics to drive product awareness</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs, including web development and administration, content management, e-campaigns,&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;advertising, direct marketing, event marketing-brand identity/positioning, public relations (media), and advertising/collateral development</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Implement all branding requirements and monitor compliance to guidelines for all marketing collateral</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Manage websites for content updates and overall messaging</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Manage, measure and expand social media, including Twitter, YouTube, Linkedin, Blogs, etc.</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Provide direction and oversight to contracted graphic/design agency and web support.&nbsp;</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Write marketing collateral copy; review all press releases, corporate communications, etc.</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Manage trade shows including logistics and marketing support, including booth design and graphics</p><p><br></p><p><strong>QUALIFICATIONS/REQUIREMENTS:</strong></p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>5+ years of experience in marketing leadership</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Bachelor&#39;s Degree, MBA preferred.</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Payment industry experience preferred.</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Proven success in developing strategic marketing plans and implementing with proven success.&nbsp;</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Excellent organizational, time management, oral and written communication skills.</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Proficient computer knowledge including MS Windows, MS Office, Wordpress, Adobe and Database software.</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Demonstrated skill in applying AI to the appropriate job tasks.</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Proficient in measured marketing techniques using Hubspot</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Strong relationship building and negotiating skills.</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Self-motivated, team&ndash;oriented; proven experience of team concepts and attaining team goals.</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Past success in building new channels of marketing campaigns that resulted in increased business revenues. This includes using social media to increase demand/business results.&nbsp;</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Experience in developing new markets from planning and research to launch and execution.</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Business travel to support all sales aspects up to 20%.&nbsp;</p><p><br></p><p>Apriva is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.</p><p><br></p></div>\n",
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