Content Lead

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    "jobOpeningName": "Content Lead",
    "departmentLabel": "Marketing",
    "employmentStatusLabel": "Full-Time"
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    "datePosted": "2025-01-21",
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    "description": "<p><span style=\"font-weight: bold;\">About the Company</span><span> </span>- We’re on the hunt for a visionary Content Lead to spearhead our<span> </span><span style=\"font-weight: bold;\">global</span><span> </span><span style=\"font-weight: bold;\">content strategy</span><span> </span>and craft exceptional, SEO-driven narratives for our study abroad agency spanning<span style=\"font-weight: bold;\"><span> </span>12 countries</span>. In this pivotal role, you’ll lead a dynamic team of in-house writers, external agencies, and freelancers, collaborating with industry experts to deliver content that’s not just helpful and trustworthy but also outshines competitors, boosts traffic, and dominates search engine rankings.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold;\">About the Role</span><span> </span>- Content Lead</p>\n<p><br></p>\n<p><span style=\"font-weight: bold;\">Key Contribution of the role:</span></p>\n<p><br></p>\n<ul>\n<li>Develop and execute a strategy aligned with business goals.</li>\n<li>Use the Jobs-to-Be-Done (JTBD) framework to shape user-focused content.</li>\n<li>Conduct competitor analysis to identify gaps and opportunities.</li>\n<li>Plan content for all customer journey stages.</li>\n<li>Stay updated on SEO trends and algorithms.</li>\n<li>Align content with user intent and optimize for ranking opportunities like AI overviews and snippets.</li>\n<li>Audit and refine content for relevance and performance.</li>\n<li>Ensure engaging, audience-tailored content with a consistent tone and credible sources.</li>\n<li>Leverage storytelling and collaborate with UX and product teams for effective delivery.</li>\n<li>Provide editorial oversight and guide internal and external contributors.</li>\n<li>Structure content for seamless addition of infographics and videos.</li>\n<li>Collaborate with design teams to enhance visual elements.</li>\n<li>Conduct primary and secondary research for unique insights.</li>\n<li>Optimize metadata and headers for improved rankings and accessibility.</li>\n<li>Track and report performance metrics using analytics tools.</li>\n<li>Coordinate with SEO, marketing, UX, product, and sales teams.</li>\n<li>Maintain workflows, calendars, and brand guidelines for timely and consistent delivery.</li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-weight: bold;\">Qualifications Required:</span></p>\n<p><br></p>\n<p>We’re seeking candidates with academic roots in:</p>\n<p><br></p>\n<ul>\n<li>Mass Communication or Journalism – masters of storytelling and media.</li>\n<li>English Literature or Language Studies – wordsmiths with a flair for expression.</li>\n<li>Marketing or Communications – strategists who connect brands and audiences.</li>\n<li>Business Administration (specialized in Marketing or Digital Marketing) – leaders with a marketing edge.</li>\n<li>Media Studies – experts in the evolving dynamics of content and media.</li>\n<li>Education or EdTech – innovators in learning and technology.</li>\n<li>Creative Writing or Liberal Arts – imaginative thinkers with a creative spark.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold;\">Required Skills</span><span> </span>-</p>\n<p><br></p>\n<ul>\n<li>User Empathy &amp; JTBD</li>\n<li>Collaboration with UX &amp; Product</li>\n<li>Research Proficiency</li>\n<li>SEO Expertise</li>\n<li>Content Writing &amp; Editing</li>\n<li>Editorial Standards</li>\n<li>Project Management</li>\n<li>Visual Content Awareness</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold;\">Behavioural Skills required</span><span> </span>-</p>\n<p><br></p>\n<ul>\n<li>Proven track record of creating content that performs well in search engines and engages well with users.</li>\n<li>Experience in managing large-scale content teams.</li>\n<li>Familiarity with global education, study abroad programs, and related topics.</li>\n<li>Knowledge of content accessibility standards.</li>\n<li>Background in News or Media Companies: Experience in creating compelling content while maintaining editorial values and guidelines.</li>\n</ul>",
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    "minimumExperience": "Mid-level",
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