Senior CRM Manager (m/w/d) - Focus Retention

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{
  "id": "2656377",
  "name": "Senior CRM Manager (m/w/d) - Focus Retention",
  "office": "Remote Work",
  "keywords": [],
  "schedule": "full-or-part-time",
  "createdAt": "2026-06-03T15:06:56+00:00",
  "seniority": "experienced",
  "department": "Marketing",
  "occupation": "direct_marketing_crm",
  "subcompany": null,
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "ABOUT EDURINO",
      "value": "<p style=\"border:0px solid;margin:0pt 0px;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);line-height:1.38;\"><span style=\"border:0px solid;margin:0px;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">EDURINO sets new standards for early childhood education through hybrid learning.</span></p><p style=\"border:0px solid;margin:0pt 0px;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);line-height:1.38;\"><span style=\"border:0px solid;margin:0px;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">We merge engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential.</span></p><span style=\"border:0px solid;margin:0px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);font-size:12px;font-family:Verdana, Geneva, sans-serif;\"><br style=\"border:0px solid;margin:0px;\"></span><p style=\"border:0px solid;margin:0pt 0px;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);line-height:1.38;\"><span style=\"border:0px solid;margin:0px;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">As one of Europe’s most innovative EdTechs, we’re already generating double-digit million revenue today. Following the successful close of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion.</span></p>"
    },
    {
      "name": "ABOUT THE ROLE",
      "value": "<p style=\"border:0px solid;margin:0pt 0px 12pt;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);line-height:1.38;\"><span style=\"border:0px solid;margin:0px;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">As our Senior CRM Manager you will drive retention strategies as a vital lever for our sustainable growth. Bridging the gap between Product and Marketing, you have the autonomy to shape customer touchpoints and the creative freedom to experiment boldly with a product that provides genuine educational value and joy to children and parents alike.</span></p><ul style=\"border:0px solid;margin-top:0px;margin-bottom:0px;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);\"><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Take full ownership of the reactivation and repurchase strategy, steering the KPIs that define our long-term customer success and loyalty<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Lead the end-to-end execution of user-flows and campaign sendouts, while continuously evolving our setup into a seamless automated ecosystem<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Craft high-quality, on-brand copy and visual assets by utilizing AI environments to maintain speed within our team<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Cultivate a rigorous A/B testing culture by defining clear hypotheses and evaluating tests across content, triggers, and incentives to generate actionable insights<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px 12pt;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Partner closely with the Product team to extend digital learning features into CRM touchpoints, ensuring our communication supports the overall customer journey<br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px 12pt;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Integrate wider marketing campaigns and product launches into personalized, customer-facing plans that resonate with our community of parents</span></p></li></ul>"
    },
    {
      "name": "ABOUT YOU",
      "value": "<p style=\"border:0px solid;margin:0pt 0px 12pt;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);line-height:1.38;\"><span style=\"border:0px solid;margin:0px;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">We are looking for a data-fluent strategist who possesses the creative spark to turn emails into a captivating narrative for families. You thrive in an environment where you own the entire lifecycle, from high-level roadmap definition to the final analytical evaluation.</span></p><ul style=\"border:0px solid;margin-top:0px;margin-bottom:0px;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);\"><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">4+ years of relevant CRM experience in a B2C environment, ideally with an app-based product<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Expertise in building complex automation triggers and lifecycle setups that go beyond welcome or abandoned cart flows<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">A strong analytical foundation with the ability to set up and manage your own monitoring systems for KPIs, cohort analysis, and segmentation<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Native-level German and fluent English skills to ensure our communication is empathetic and culturally resonant<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Advanced proficiency in leveraging AI tools to build custom workflows that accelerate creative production and strategic ideation<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Experience working in small, lean teams where you are comfortable handling everything from high-level strategy to hands-on execution<br style=\"border:0px solid;margin:0px;\"><br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px 12pt;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Passion for storytelling and turning user insights into creative, audience-oriented stories<br style=\"border:0px solid;margin:0px;\"></span></p></li><li style=\"border:0px solid;margin:0px;list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"border:0px solid;margin:0pt 0px 12pt;line-height:1.38;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Bonus: You have a track record of successfully scaling friend-referral systems or launching emerging communication channels like WhatsApp and RCS</span></p></li></ul>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "DE - Full Time Position"
}