Head of Marketing

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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Job Title:</span> Head of Marketing</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Location:</span> London Bridge, SE1 </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Term: </span>Full-Time, Permanent</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Salary:</span> Competitive + Benefits (Private Medical, Private Dental, Pension, 25 days Annual leave plus bank holidays &amp; Many more)</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Richmond Pharmacology are an early phase Clinical Research Organisation (CRO), where we are conducting pioneering early phase healthy participants and patient participant trials. Our experienced and world-renowned team, our central London location and our global reach contribute to making Richmond Pharmacology an exciting and dynamic place to work.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Purpose of the job</span></p>\n<p><span><span>The Head of Marketing leads Richmond’s marketing and communications capability to strengthen reputation, support commercial growth, and ensure a consistent and credible organisational voice across all channels.</span></span><span> </span></p>\n<p><span> </span></p>\n<p><span><span>A central </span><span>accountability </span><span>of the role is generating a reliable pipeline of potential study participants through targeted marketing activity. The Head of Marketing will work closely with the Participant Recruitment team to ensure Richmond consistently generates sufficient participant leads to meet or exceed recruitment targets for contracted clinical studies.</span></span><span> </span></p>\n<p><span> </span></p>\n<p><span><span>The role combines </span><span>is</span><span> accountable for </span><span>operational </span><span>delivery</span><span>, ensuring that marketing</span><span> and </span><span>communications</span><span> </span><span>activities are coordinated, data-driven, and aligned with Richmond’s commercial priorities.</span></span><span> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Main duties and responsibilities</span></p>\n<ul></ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span>Marketing Strategy and Leadership</span><span> </span></span></p>\n<ul>\n<li><span><span>Develop and </span><span>maintain</span><span> the organisation’s overall marketing strategy aligned with Richmond’s commercial and operational priorities.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure effective implementation of marketing strategy across all channels, campaigns, and initiatives.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strengthen Richmond’s reputation and market positioning as a leading partner for complex early-phase clinical studies.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Manage the i</span><span>dentif</span><span>ication of</span><span> opportunities to enhance Richmond’s brand visibility and reputation within the clinical research sector.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Accountable for ensuring</span><span> marketing activities directly support both commercial growth and participant recruitment </span><span>objectives</span><span>.</span></span><span> </span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span>Participant Recruitment Lead Generation</span><span> </span></span></p>\n<ul>\n<li><span><span>In partnership with the Marketing Manager – Participant Recruitment, ensure </span><span>marketing strategies generate a consistent pipeline of qualified participant leads for clinical trials.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Work with the Participant Recruitment and Patient Engagement teams to understand recruitment needs and forecast participant demand.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Develop targeted campaigns to attract suitable participants for ongoing and upcoming studies.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Monitor lead generation performance and optimise marketing channels to ensure recruitment targets can be met reliably.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure</span><span> data and analytics to improve participant acquisition efficiency and cost effectiveness.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure marketing activity supports the organisation’s ability to meet contractual participant recruitment commitments.</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span>London Bridge Healthcare Growth</span><span> </span></span></p>\n<ul>\n<li><span><span>Develop marketing initiatives that support the growth of London Bridge Healthcare.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Increase awareness of London Bridge Healthcare services among patients, healthcare partners, and referring organisations.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Support the generation of new patient demand and referral opportunities.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Monitor and analyse marketing performance related to London Bridge Healthcare growth.</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span>Communications</span><span> </span></span></p>\n<ul>\n<li><span><span>Manage </span><span>all organisational communications to ensure clarity, consistency, and alignment with Richmond’s strategic priorities.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Review and approve </span><span>(if accountable) </span><span>external communications and major marketing outputs.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Adhere to </span><span>communication standards and governance across the organisation.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure messaging reflects Richmond’s scientific credibility, reliability, and reputation.</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span>Crisis Communications</span><span> </span></span></p>\n<ul>\n<li><span><span>Develop and implement crisis communication strategies.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>In co-ordination with the Commercial Director, manage</span><span> the organisation’s response to reputational issues or operational incidents requiring coordinated communication.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Work with senior leadership to ensure </span><span>timely</span><span>, clear, and responsible messaging during critical situations.</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span>Marketing Insights and Performance</span><span> </span></span></p>\n<ul>\n<li><span><span>Generate and analyse marketing and communications insights to inform strategy and improve performance.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Monitor brand </span><span>perception</span><span>, competitor activity, and market positioning.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Track the performance of participant acquisition campaigns and marketing initiatives.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Provide evidence-based recommendations to leadership on marketing effectiveness and improvements.</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span>Internal Communications</span><span> </span></span></p>\n<ul>\n<li><span><span>Manage </span><span>the development and delivery of the organisation’s internal communications strategy.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure staff receive clear, </span><span>timely</span><span>, and consistent communication about organisational priorities, performance, and strategic initiatives.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure consistency between internal messaging and external communications.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Develop communication approaches that support employee engagement, understanding of organisational priorities, and confidence in leadership.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Provide guidance and support to leaders on effective communication with their teams.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Coordinate internal communication during organisational change, ensuring staff are well informed and supported.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure </span><span>internal communication effectiveness and </span><span>identify</span><span> opportunities to improve clarity, transparency, and engagement across the organisation.</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span>Events and External Engagement</span><span> </span></span></p>\n<ul>\n<li><span><span>P</span><span>lan and execu</span><span>te</span><span> conferences, exhibitions, and corporate events</span><span>, delegating where </span><span>required</span><span>.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure events strengthen Richmond’s reputation and generate meaningful engagement with sponsors, partners, and potential participants.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Evaluate the impact and ROI of event participation.</span></span><span> </span></li>\n</ul>\n<p><br><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Skills and Experience:</span></p>\n<ul></ul>\n<ul>\n<li><span><span>Degree in Marketing, Business, Communications, or a related discipline.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Professional marketing qualification (e.g. CIM).</span></span><span> </span><br></li>\n</ul>\n<ul>\n<li><span><span>Substantial experience marketing a services-oriented organisation</span><span> to consumers and businesses</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Proven experience developing and implementing successful marketing strategies.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Demonstrated experience generating leads through marketing activity and managing customer acquisition pipelines.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience managing integrated marketing campaigns across multiple channels (digital, events, content, and partnerships).</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience leading and developing a marketing team.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience managing marketing budgets and demonstrating return on investment.</span></span><span> </span></li>\n<li><span><span>Experience overseeing communications activity including brand management and messaging consistency.</span></span><span> </span></li>\n<li><span><span>Ability to generate insights from data and translate them into actionable marketing strategies.</span></span><span> </span></li>\n</ul>\n<ul></ul>\n<p><span><br></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Application:</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">If you are interested in the role, please register your details, including a copy of your CV.  Please note, while we try to respond to every candidate, the high volume of applications anticipated may make this impossible and we ask for your patience and understanding.</span></p>",
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