Senior Copywriter - DTC

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{
  "title": "Senior Copywriter - DTC",
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    {
      "id": 110089,
      "name": "Job Description Preview",
      "value": "Senior Copywriter (DTC)\nAt McKinney, we believe great brands earn unfair attention by telling human truths in unexpected ways. We’re looking for a Copywriter to help do exactly that for healthcare, wellness, and pharmaceutical brands, especially in direct-to-consumer (DTC). Categories include DTC and Rx eye care. (Dry Eye, Tryptyr and Glaucoma, Rocklatan)\nThis role spans a range of experience levels (Junior through Senior), with responsibilities and ownership tailored to your background. You’ll concept and craft clear, compelling, compliant copy across print and digital channels, partnering closely with art, strategy, account, and medical/legal teams to create work that stands out and stands up to scrutiny.\nWhat You’ll Do\nConcept and write campaign copy across channels including social, display, email, landing pages/web, tv/video, and print.\nTurn complex science, data, and disease education into human, audience-first stories that earn attention without sacrificing accuracy.\nWrite within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety, approved claims/indications) while pushing for the strongest possible creative expression.\nCollaborate closely with art, strategy, UX, account, and production to build integrated ideas, not just isolated assets.\nPresent work clearly, explain your thinking, and apply feedback to sharpen the work.\nManage multiple projects, timelines, and feedback cycles with focus and follow-through.\nHealthcare & Regulated Category Craft\nWorking knowledge of pharmaceutical marketing standards and regulated creative development.\nAbility to apply clinical references and brand strategy to shape clear, accurate, audience-appropriate messaging.\nSensitivity to patient experience and health literacy. Writing with empathy, clarity, and respect.\nCuriosity to ask smart questions and deepen understanding of the category, audience, and business problem.\nHow You Work\nYou believe creativity is a team sport and show up as a strong, generous collaborator.\nYou embrace feedback as fuel, listening actively, adjusting quickly, and making the work better.\nYou lean into challenge, adapt fast when things shift, and keep moving forward with optimism.\nYou take ownership of your work and outcomes, even when things are messy or hard.\nYou build trust through honesty, transparency, and respect—creating space for dialogue and differing perspectives.\nAI & Emerging Technology\nUse AI tools to accelerate ideation, research synthesis, and workflow efficiency, while maintaining high standards for accuracy, voice, and craft.\nStay current on emerging AI capabilities and advocate for smart, responsible use in the creative process.\nApply sound judgment around sourcing, representation, and medical/pharma sensitivity when using AI-assisted copy.\nWhat You Bring\nA portfolio demonstrating concepting, writing craft, and digital-first thinking.\nExperience in healthcare/pharma marketing preferred.\nAbility to move comfortably between big ideas and detailed execution.\nStrong communication skills and confidence presenting work in collaborative settings.\nOrganization, resilience, and calm under pressure in a fast-paced environment.\nTools & Skills (Required)\nProven experience writing preferably for healthcare/pharma\nComfort working within collaborative creative, strategy, and review environments.\nJunior Copywriter Differences\nFocuses primarily on execution with guidance: writing within established ideas, brand voices, and frameworks.\nApplies feedback quickly and consistently to improve craft and clarity.\nBuilds fluency in healthcare categories, clinical language, and regulatory requirements.\nAsks questions early to deepen understanding and avoid rework.\nManages assigned tasks and timelines with support from senior team members.\nContributes ideas in brainstorms and concepting sessions, even if not yet leading them.\nDevelops confidence presenting work in small-group settings.\nSenior Copywriter Differences\nOwns concepts and messaging territories, from idea through execution.\nHelps define brand voice, narrative, and creative approach.\nAnticipates regulatory, strategic, and business considerations before they become issues.\nLeads portions of client conversations and presents work with confidence and clarity.\nMentors junior writers through feedback, example, and partnership.\nAll Acon Eye Care - Tryptyr, Rocklatan (dry eye - broadcast, social, digital) - Rocklatan - HCP",
      "value_type": "long_text"
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      "name": "Qualifications",
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      "value_type": "long_text"
    },
    {
      "id": 116489,
      "name": "Skills",
      "value": null,
      "value_type": "long_text"
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  "updated_at": "2026-05-06T14:59:06-04:00",
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  "company_name": "McKinney",
  "requisition_id": 3430502,
  "first_published": "2026-05-06T14:55:09-04:00",
  "application_deadline": null
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