Senior Product Marketing Manager

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    "description": "<p><span style=\"font-size: 14pt; font-weight: bold\">About Yellow Card</span></p>\n<p><span style=\"font-size: 10pt\">We are building the financial rails that the next generation of institutional commerce will run on. As a leading stablecoin and payment infrastructure provider for global and emerging markets, our platform powers the settlement, treasury, and payment operations of banks, telecoms, PSPs, and large corporates, enabling them to send, receive, and convert faster than traditional systems allow. The Product Marketing team sits at the intersection of Product, Sales, and Revenue, and this role is one of the most consequential hires we will make this year.</span></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">About the Role</span></p>\n<p><span style=\"font-size: 10pt\">As a Senior Product Marketing Manager at Yellow Card, you will lead how our stablecoin and payments infrastructure products are brought to market across global and emerging markets. Sitting at the intersection of product, marketing, and revenue teams, you will define our go-to-market strategy, sharpen our messaging, and drive adoption of our stablecoin and payments products.</span></p>\n<p><span style=\"font-size: 10pt\">You will be responsible for translating complex financial infrastructure into clear, compelling narratives that resonate with institutional partners, businesses, and everyday users. From first touchpoint to closed deal, you will ensure consistency in how Yellow Card communicates value in a competitive and rapidly evolving market.</span></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Key Responsibilities</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">1. Product GTM &amp; Adoption</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Lead end-to-end GTM strategies for product launches - from strategic planning through to execution.</span></li>\n<li><span style=\"font-size: 10pt\">Collaborate with product, marketing, sales, and other teams to define launch goals, timelines, and key activities.</span></li>\n<li><span style=\"font-size: 10pt\">Track launch performance, customer engagement, and internal enablement metrics; feed insights into future launches.</span></li>\n<li><span style=\"font-size: 10pt\">Identify cross-sell opportunities and develop targeted campaigns that connect product capability to client business outcomes</span></li>\n<li><span style=\"font-size: 10pt\">Create scalable playbooks and documentation to support lifecycle product marketing as Yellow Card grows.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">2. Sales Enablement</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Develop high-impact sales enablement materials, including pitch decks, one-pagers, videos, objection-handling guides, battle cards, and case studies.</span></li>\n<li><span style=\"font-size: 10pt\">Ensure consistent positioning and messaging across all marketing materials.</span></li>\n<li><span style=\"font-size: 10pt\">Run regular enablement sessions with sales and revenue teams to boost product knowledge and pitch confidence.</span></li>\n<li><span style=\"font-size: 10pt\">Conduct sales confidence surveys to identify messaging gaps and refine materials accordingly.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">3. Positioning &amp; Messaging</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Own product positioning, value propositions, and messaging pillars - rooted in customer insights and market dynamics.</span></li>\n<li><span style=\"font-size: 10pt\">Deliver compelling product demonstrations and contribute to external-facing content (e.g., website, webinars, videos).</span></li>\n<li><span style=\"font-size: 10pt\">Partner with the Marketing, Sales, and other teams to ensure a consistent tone and narrative across all channels.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">4. Customer Insights</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Conduct regular customer interviews and win/loss analyses to uncover insights that inform messaging and GTM strategy.</span></li>\n<li><span style=\"font-size: 10pt\">Identify proof points and ROI metrics to produce compelling testimonials and in-depth case studies.</span></li>\n<li><span style=\"font-size: 10pt\">Collaborate with Customer Success to source reference customers, quotes, and usage data for user stories.</span></li>\n<li><span style=\"font-size: 10pt\">Champion customer needs in product and marketing planning processes.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">5. Market Intelligence</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Stay up to date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins.</span></li>\n<li><span style=\"font-size: 10pt\">Build and maintain competitive intelligence frameworks to inform positioning and sales strategies.</span></li>\n<li><span style=\"font-size: 10pt\">Serve as the subject matter expert for all product areas, advising product managers, revenue teams, and the broader business.</span></li>\n</ul>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What You Bring</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Experience</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">5 - 8+ years in product marketing. Prior exposure to crypto, stablecoin, digital assets, or payment infrastructure is a strong advantage.</span></li>\n<li><span style=\"font-size: 10pt\">Demonstrated experience marketing to institutional, enterprise, or financial services buyers.</span></li>\n<li><span style=\"font-size: 10pt\">Proven track record of developing and executing GTM strategies for financial infrastructure products</span></li>\n<li><span style=\"font-size: 10pt\">A solid understanding of the fintech and crypto competitive landscape.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Skills &amp; Competencies</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Excellent written and verbal communication skills, with experience developing positioning and content.</span></li>\n<li><span style=\"font-size: 10pt\">Deep fluency in the B2B sales cycle, including how to create sales enablement materials that accelerate deals at different funnel stages</span></li>\n<li><span style=\"font-size: 10pt\">Ability to read and interpret product documentation, and translate them into buyer-facing language without losing accuracy</span></li>\n<li><span style=\"font-size: 10pt\">Experience with competitive intelligence frameworks and the ability to present findings in formats that sales teams actually use</span></li>\n<li><span style=\"font-size: 10pt\">Demonstrated success collaborating cross-functionally with product, sales, marketing, customer success, and other teams.</span></li>\n<li><span style=\"font-size: 10pt\">A strong analytical mindset, a strategic approach to problem-solving, strong attention to detail, and a bias for execution.</span></li>\n</ul>\n<ul>\n<li><span style=\"font-size: 10pt\">Familiarity with CRM/sales enablement tools, marketing analytics dashboards, and design collaboration tools</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Education</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Bachelor's degree in Marketing, Business, Economics, or a related field; MBA or equivalent advanced qualification is an advantage, but not required</span></li>\n</ul>\n<p><br></p>",
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