Senior Paid Media Strategist

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    "description": "<p><span style=\"font-size: 14pt; font-weight: bold\">About Northern </span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. </span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"color: rgb(29, 28, 29); font-size: 12pt\">Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.</span></span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more.</span><span style=\"font-size: 12pt\"><br></span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What We’re Looking For </span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\"><span style=\"color: rgb(34, 34, 34)\">We are looking for an experienced<span> </span><span style=\"font-weight: bold\">Senior<span> </span></span></span><span style=\"font-weight: bold\"><span style=\"color: rgb(34, 34, 34)\">Paid Media</span></span><span style=\"color: rgb(34, 34, 34)\"><span> </span><span style=\"font-weight: bold\">Strategist</span><span> </span>to join our growing team and lead paid media strategy development and execution on key accounts. This role will be key in<span> </span></span></span><span style=\"font-size: 12pt\"><span style=\"color: rgb(34, 34, 34)\">leading the development and execution of data-driven, results focused, high performing paid advertising campaigns. This valuable team member has knowledge and experience in cross-channel campaigns and pairs it with a deep understanding of start to finish execution of paid advertising campaigns from the<span> </span><span style=\"font-weight: bold\">research, plan, implement, and report on paid advertising campaigns</span><span> </span>and everything in between, across a variety of platforms and tactics such as<span> </span><span style=\"font-weight: bold\">Google, Facebook/Instagram, TikTok, Pinterest, Snap, LinkedIn</span>, and more.</span><span style=\"color: rgb(34, 34, 34)\"><br></span></span></p>\n<p><span style=\"font-size: 12pt\"><br></span></p>\n<p><em>Our Connected Workplace Program allows you to work remotely, in a hybrid model, or fully in-office. Preference is given to Ontario-based employees due to the requirement for occasional in-person client and team meetings.</em><br></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\"><span style=\"color: rgb(34, 34, 34)\">Benefits of Becoming a Northerner</span></span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">In exchange for your talent and expertise, Northern is committed to providing:</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Robust Benefits plan, including a Health Spending Account</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Wellness Program &amp; LifeWorks EAP</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Fitness Reimbursement Program</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Vet Care Program</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">RRSP Matching</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Profit-Sharing Performance Bonuses</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Endless Professional Growth Opportunities</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Delicious Meals &amp; Company Social Events</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Free Onsite Parking</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Referral Bonus Program</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Flexible work environment - so you can work where &amp; when you work best</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Allowance to help set up home office  </span></li>\n</ul>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Just to name a few!...</span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\"><span style=\"color: rgb(34, 34, 34)\">Key Responsibilities</span></span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Lead paid media strategy and execution</span><span> </span>across platforms like<span style=\"font-weight: bold\"><span> </span>Google, Meta, TikTok, Pinterest, Snap, and LinkedIn -<span> </span></span>owning<span> </span><span style=\"font-weight: bold\">campaign planning, setup, optimization</span>, and<span style=\"font-weight: bold\"><span> </span>reporting</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Develop data-driven campaigns</span><span> </span>that align with<span> </span><span style=\"font-weight: bold\">client goals and KPIs</span>, using<span> </span><span style=\"font-weight: bold\">research, audience targeting</span>, and<span> </span><span style=\"font-weight: bold\">performance insights</span><span> </span>to drive measurable results</span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Monitor and manage campaign performance</span>, making<span> </span><span style=\"font-weight: bold\">strategic optimizations, troubleshooting</span><span> </span>issues, and proactively identifying opportunities for improvement</span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Create and present detailed reports and performance insights</span>, clearly communicating results, trends, and<span> </span><span style=\"font-weight: bold\">actionable recommendation</span>s to clients and internal stakeholders</span></li>\n<li><span style=\"font-size: 12pt\">Act as a<span> </span><span style=\"font-weight: bold\">trusted client partner,</span><span> </span>participating in calls,<span> </span><span style=\"font-weight: bold\">providing strategic direction</span>, and ensuring<span> </span><span style=\"font-weight: bold\">alignment between campaign execution and business goals</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Oversee campaign quality and performance,</span><span> </span>reviewing and<span style=\"font-weight: bold\"><span> </span>optimizing ad copy,</span><span> </span>landing pages, creative assets, and campaign structures in collaboration with cross-functional teams</span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Own media pacing and budget management,</span><span> </span>ensuring campaigns stay on track and aligned with planned spend and performance expectations</span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Stay current on digital marketing trends and platform updates</span>, sharing insights with the team and applying new tactics to push performance</span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Mentor and support</span><span> </span>junior team members,<span> </span><span style=\"font-weight: bold\">reviewing work, providing feedback, and sharing best practices<span> </span></span>to strengthen department expertise</span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Support business growth efforts</span>, contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts</span><br></li>\n<li>Provides feedback, direction and mentorship to Jr Paid Media members</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\"><span style=\"color: rgb(34, 34, 34)\">Knowledge, Education &amp; Experience Required</span></span></p>\n<p><span style=\"font-size: 12pt\"><br></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">5+ years of experience in digital advertising</span>, with a focus on paid campaign execution</span></li>\n<li><span style=\"font-size: 12pt\">3+ years of performance marketing management.</span></li>\n<li><span style=\"font-size: 12pt\">Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent work experience</span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Proven track record of developing and executing high-performing digital advertising strategies</span><span> </span>across platforms such as<span> </span><span style=\"font-weight: bold\">Google Ads, Facebook Ads, and YouTube</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Hands-on experience managing campaigns in Facebook and Google Ads</span>, including SEM, PPC, and CPM trends</span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Comfortable presenting campaign metrics and performance insights</span>, both internally and to clients</span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Proficiency with attribution and tracking tools, such as Google Tag Manager, Facebook Pixel, and Google Analytics</span><span> </span>(certification is an asset)</span></li>\n<li><span style=\"font-size: 12pt\">Google Ads and Google Analytics certifications are preferred</span></li>\n<li><span style=\"font-size: 12pt; font-weight: bold\">Strong analytical mindset with the ability to make data-driven decisions</span></li>\n<li><span style=\"font-size: 12pt\">Thrives in fast-paced environments, balancing independent ownership with strong collaboration skills</span></li>\n<li><span style=\"font-size: 12pt\">Supreme attention to detail</span></li>\n<li><span style=\"font-size: 12pt\">Comfortable with daily video conferencing and remote communication tools</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Compensation</span></p>\n<p><span style=\"font-size: 12pt\"><span>This role has a target salary range of </span><span>$80,000 - $110,000 CAD,</span><span> with final compensation determined based on a number of factors, including but not limited to relevant skills and experience, depth of role-related expertise, years of directly applicable experience, internal equity, and market alignment for the role. Compensation decisions also consider the scope and complexity of the position and are made in a manner consistent with our pay practices. In addition to base salary, we offer a comprehensive total rewards package, which may include health &amp; dental benefits, RRSP matching, Profit Sharing, and many additional perks.</span></span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Equity and Diversity</span><br></p>\n<p><span style=\"font-size: 12pt\">Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.</span></p>\n<p><span style=\"font-size: 12pt\">We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">AI Use &amp; Interview Transparency</span></p>\n<p><span style=\"font-size: 12pt\">Northern uses AI tools to support parts of the hiring process, such as drafting interview questions and organizing candidate information. We may also record and transcribe interviews to ensure accuracy and consistency in our evaluations. Rest assured, you will be speaking with real live human beings!</span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Why Join Northern?</span></p>\n<p><span style=\"font-size: 12pt\">You’ll work alongside a team of 200+ digital experts at one of Canada’s Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more. We’re intentional about growth, collaboration, and creating meaningful digital experiences that move our clients forward. </span></p>",
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