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Manager, Brand & Experience 18 month Contract (426)

Trailappliances · 3388 Sweden Way, Richmond, BC · Hybrid · Active · Lever

Job facts

FieldValue
CompanyTrailappliances
TitleManager, Brand & Experience 18 month Contract (426)
Normalized title-
Department / teamMarketing / Brand
LocationRichmond, BC, Canada
Work modelHybrid / Hybrid
Employment typeContract
Salary-
Statusactive
ATS providerLever
Posted / first seen2026-04-21 / 2026-05-29
Changed / last seen2026-05-29 / 2026-06-06

Related slices

PageWhat it containsOpen
Company jobsActive postings from Trailappliances.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through Lever.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Richmond.Open
Department jobsActive postings in Marketing.Open
Work model jobsActive Hybrid postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyTrailappliances
Source8525427e-26af-49c2-a365-ea89e6b72421
ATS providerLever

Description

Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC's major markets. Join our team of trailblazers! Our core values: Integrity – We do what’s right, even when no one is looking. Improvement – We do it well. Then we do it better. Caring – We put ourselves in others’ shoes. Authenticity – We like people, not pretense. Determination – We kick down walls. As Manager, Brand & Experience, you will own how the Trail brand comes to life everywhere our customers interact with us: in our showrooms, across media channels, through supplier partnerships, and in the moments that matter most during their buying journey. This is a senior, highly visible role that blends strategic brand leadership with hands‑on execution, commercial thinking, and cross‑functional collaboration. Reporting into Marketing Leadership, you’ll help shape Trail’s brand strategy, lead integrated sales and promotional campaigns, and ensure every touchpoint reflects the quality, trust, and expertise Trail is known for. INDHP This is an 18 month contract with the possibility of extension. We inspire possibilities, make shopping ridiculously easy, and help create special moments at home. Are you ready to meet your team? As Manager, Brand & Experience you will Own the Trail Brand Co‑develop and evolve Trail Appliances’ brand strategy alongside Digital Growth & Performance and Creative & Content leadership. Act as Trail’s brand guardian , ensuring consistency and integrity across marketing, showrooms, media, and customer experience. Translate big brand ideas into clear, actionable plans that drive awareness, acquisition, and loyalty. Lead, coach, and develop a high‑performing team of marketing specialists. Drive Sales & Promotional Impact Plan, execute, and optimize always‑on and promotional campaigns across all channels. Coordinate seamlessly across Marketing, Purchasing, Retail Sales, and eCommerce to ensure campaigns land on time and deliver results. Track performance and continuously refine tactics to maximize traffic, revenue, and customer acquisition. Maximize Supplier COOP & Partnerships Own supplier COOP programs end‑to‑end—from planning and negotiation to execution and reporting. Unlock incremental revenue through innovative supplier‑funded opportunities (in‑store, showroom, trucks, displays, and media). Lead sponsorships, partnerships, referral programs, and brand integrations that extend Trail’s reach and relevance. Lead Omni‑Channel Media Oversee omni‑channel media planning and buying across TV, CTV, radio, OOH, print, digital display, social, retargeting, and conquesting. Ensure media investments are fully aligned to brand, sales, and promotional goals. Analyze performance and optimize channel mix, messaging, and placements using data and insight. Bring the Brand to Life In‑Store Own the in‑store and showroom brand experience—from signage and digital displays to events and experiential activations. Partner closely with retail teams to ensure every showroom reflects Trail’s brand promise. Support local market needs through thoughtful, brand‑appropriate community engagement, events, and localization. Manage Events, Activations & Reputation Plan and execute events, contests, and experiential activations through traditional media and partnerships. Build strong relationships with media and event partners to unlock value‑added opportunities. Oversee brand reputation and customer feedback channels, turning insight into experience improvements. Measure, Report & Optimize Define and track KPIs and ROI across campaigns, media, events, and experiences. Translate performance data into clear insights and recommendations for leadership. Use consumer, market, and performance insights to continuously refine brand and media strategy. Own the Budget Lead forecasting, annual planning, approvals, and ongoing budget management. Monitor and reconcile spend to ensure investments align with business priorities. Identify efficiencies and revenue‑generating opportunities through media, partnerships, and suppliers. To be successful in this role, you have 5+ years of progressive experience in brand, integrated marketing, or campaign management. Proven leadership experience managing teams and complex cross‑functional initiatives. Hands‑on expertise planning and executing omni‑channel campaigns (traditional + digital). Strong commercial mindset with experience managing meaningful budgets. Comfort using data, performance metrics, and insights to guide decisions. Excellent communication, project management, and stakeholder‑influence skills. Experience in retail, consumer goods, or multi‑location businesses is a strong asset. Why Join Trail? Competitive salary and extended health benefits Generous employee appliance discounts PPE allowance and recognition programs Career development and growth opportunities Team events, volunteer programs, and a collaborative culture A chance to shape a trusted Canadian brand with real in‑store impact

Full job record

Job IDad8a185bbde30f79300765a5e05fb15af0c5c56f
Org IDbeedcf27-b5b6-448c-a889-eb14f9c09f35
Source ID8525427e-26af-49c2-a365-ea89e6b72421
Board ID8525427e-26af-49c2-a365-ea89e6b72421
Providerlever
Provider Job Keyed2531fe-2cfd-4dd0-abb9-dd4e27eeb9c1
TitleManager, Brand & Experience 18 month Contract (426)
Normalized Title—
Statusactive
Activeyes
Location Text3388 Sweden Way, Richmond, BC
DepartmentMarketing
TeamBrand
Employment TypeContract
Workplace Typehybrid
Remote Policyhybrid
CountryCanada
RegionBC
CityRichmond
Salary Raw—
Salary Min—
Salary Max—
Salary Currency—
Salary Period—
Source URLhttps://jobs.lever.co/trailappliances/ed2531fe-2cfd-4dd0-abb9-dd4e27eeb9c1
Apply URLhttps://jobs.lever.co/trailappliances/ed2531fe-2cfd-4dd0-abb9-dd4e27eeb9c1/apply
First Seen At2026-05-29 07:03:27Z
Last Seen At2026-06-06 07:56:32Z
Last Checked At2026-06-06 07:56:32Z
Last Changed At2026-05-29 07:03:27Z
Inactive At—
Source Posted At2026-04-21 03:52:47Z
Source Updated At—
Raw Payload Uris3://job-postings-prod-raw-590183727216/raw/provider=lever/board=trailappliances/date=2026-06-06/2026-06-06T07-56-31-914Z-bd6d5b72b07ae6951c1fab1230a6a9a8a49591fb7e4d504178071a19c5667c2c.json
Event Fields
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  "last_changed_at": "2026-05-29T07:03:27.376Z",
  "active_status": "active"
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Parsed Structured
{
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    "city": "Richmond",
    "region": "BC",
    "country": "Canada",
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    "confidence": 0.9
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  "inferred_at": "2026-06-06T07:56:32.283Z",
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  "remote_policy": "hybrid",
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Extensions
{}
Native Structured
{
  "lists": [
    {
      "text": "As Manager, Brand & Experience you will",
      "content": "<div>\n<p style=\"line-height: 15pt; margin: 0in 0in 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><strong><span style=\"font-family: Lato, sans-serif;\">Own the Trail Brand</span></strong></p>\n<ul type=\"disc\" style=\"margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Co‑develop and evolve Trail Appliances’ brand strategy alongside Digital Growth &amp; Performance and Creative &amp; Content leadership.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Act as Trail’s <strong>brand guardian</strong>, ensuring consistency and integrity across marketing, showrooms, media, and customer experience.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Translate big brand ideas into clear, actionable plans that drive awareness, acquisition, and loyalty.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Lead, coach, and develop a high‑performing team of marketing specialists.</span></li>\n\n<p style=\"line-height: 15pt; margin: 0in 0in 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><strong><span style=\"font-family: Lato, sans-serif;\">Drive Sales &amp; Promotional Impact</span></strong></p>\n<ul type=\"disc\" style=\"margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Plan, execute, and optimize always‑on and promotional campaigns across all channels.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Coordinate seamlessly across Marketing, Purchasing, Retail Sales, and eCommerce to ensure campaigns land on time and deliver results.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Track performance and continuously refine tactics to maximize traffic, revenue, and customer acquisition.</span></li>\n\n<p style=\"line-height: 15pt; margin: 0in 0in 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><strong><span style=\"font-family: Lato, sans-serif;\">Maximize Supplier COOP &amp; Partnerships</span></strong></p>\n<ul type=\"disc\" style=\"margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Own supplier COOP programs end‑to‑end—from planning and negotiation to execution and reporting.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Unlock incremental revenue through innovative supplier‑funded opportunities (in‑store, showroom, trucks, displays, and media).</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Lead sponsorships, partnerships, referral programs, and brand integrations that extend Trail’s reach and relevance.</span></li>\n\n<p style=\"line-height: 15pt; margin: 0in 0in 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><strong><span style=\"font-family: Lato, sans-serif;\">Lead Omni‑Channel Media</span></strong></p>\n<ul type=\"disc\" style=\"margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Oversee omni‑channel media planning and buying across TV, CTV, radio, OOH, print, digital display, social, retargeting, and conquesting.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Ensure media investments are fully aligned to brand, sales, and promotional goals.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Analyze performance and optimize channel mix, messaging, and placements using data and insight.</span></li>\n\n<p style=\"line-height: 15pt; margin: 0in 0in 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><strong><span style=\"font-family: Lato, sans-serif;\">Bring the Brand to Life In‑Store</span></strong></p>\n<ul type=\"disc\" style=\"margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Own the in‑store and showroom brand experience—from signage and digital displays to events and experiential activations.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Partner closely with retail teams to ensure every showroom reflects Trail’s brand promise.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Support local market needs through thoughtful, brand‑appropriate community engagement, events, and localization.</span></li>\n\n<p style=\"line-height: 15pt; margin: 0in 0in 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><strong><span style=\"font-family: Lato, sans-serif;\">Manage Events, Activations &amp; Reputation</span></strong></p>\n<ul type=\"disc\" style=\"margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Plan and execute events, contests, and experiential activations through traditional media and partnerships.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Build strong relationships with media and event partners to unlock value‑added opportunities.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Oversee brand reputation and customer feedback channels, turning insight into experience improvements.</span></li>\n\n<p style=\"line-height: 15pt; margin: 0in 0in 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><strong><span style=\"font-family: Lato, sans-serif;\">Measure, Report &amp; Optimize</span></strong></p>\n<ul type=\"disc\" style=\"margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Define and track KPIs and ROI across campaigns, media, events, and experiences.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Translate performance data into clear insights and recommendations for leadership.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Use consumer, market, and performance insights to continuously refine brand and media strategy.</span></li>\n\n<p style=\"line-height: 15pt; margin: 0in 0in 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><strong><span style=\"font-family: Lato, sans-serif;\">Own the Budget</span></strong></p>\n<ul type=\"disc\" style=\"margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Lead forecasting, annual planning, approvals, and ongoing budget management.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Monitor and reconcile spend to ensure investments align with business priorities.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Identify efficiencies and revenue‑generating opportunities through media, partnerships, and suppliers.</span></li>\n\n</ul></ul></ul></ul></ul></ul></ul></ul></div>"
    },
    {
      "text": "To be successful in this role, you have",
      "content": "<div>\n<ul type=\"disc\" style=\"margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">5+ years of progressive experience in brand, integrated marketing, or campaign management.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Proven leadership experience managing teams and complex cross‑functional initiatives.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Hands‑on expertise planning and executing omni‑channel campaigns (traditional + digital).</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Strong commercial mindset with experience managing meaningful budgets.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Comfort using data, performance metrics, and insights to guide decisions.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Excellent communication, project management, and stakeholder‑influence skills.</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Experience in retail, consumer goods, or multi‑location businesses is a strong asset.</span></li>\n\n</ul></div>"
    },
    {
      "text": "Why Join Trail?",
      "content": "<div>\n<ul type=\"disc\" style=\"margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Competitive salary and extended health benefits</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Generous employee appliance discounts</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">PPE allowance and recognition programs</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Career development and growth opportunities</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">Team events, volunteer programs, and a collaborative culture</span></li>\n<li style=\"line-height: 15pt; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 12pt; font-family: Aptos, sans-serif;\"><span style=\"font-family: Lato, sans-serif;\">A chance to shape a trusted Canadian brand with real in‑store impact</span></li>\n\n</ul></div>"
    }
  ],
  "country": "CA",
  "createdAt": 1776743567430,
  "updatedAt": null,
  "categories": {
    "team": "Brand",
    "location": "3388 Sweden Way, Richmond, BC",
    "commitment": "Contract",
    "department": "Marketing",
    "allLocations": [
      "3388 Sweden Way, Richmond, BC"
    ]
  },
  "salaryRange": null,
  "workplaceType": "hybrid"
}
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