Senior Lifecycle Marketing Manager- Contractor (Part-Time)

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      "role": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:10pt;white-space:pre-wrap;\">Position Summary</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">This is a 6-month contract covering a parental leave.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">We're searching for a data-driven Senior Lifecycle Marketing Manager to lead fan retention and engagement via email, push, and SMS campaigns from mid-June through December. The role focuses on developing and executing personalized omni-channel communications to strengthen fan relationships and boost revenue across ticketing, merchandise, and club experiences during the second half of the season and offseason.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">You’ll use data insights to optimize campaigns, test new strategies, implement complex journeys, and manage supporting technical infrastructure. The position also includes mentoring the Lifecycle Marketing Coordinator. Ideal candidates have a passion for women’s soccer and want to enhance the NWSL experience. Reporting is to the Vice President of Growth &amp; Retention.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">It is expected that this role will be approximately 18-20 hours a week.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:10pt;white-space:pre-wrap;\">Key Responsibilities</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:black;font-size:10pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">Manage a cross-channel communications calendar aligned with fan milestones and club initiatives.</span></li><li style=\"font-size:10pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">Design customer journeys based on fan data for relevant, timely messaging.</span></li><li style=\"font-size:10pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">Maintain and troubleshoot Snaplogic pipelines and data imports into Iterable.</span></li><li style=\"font-size:10pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">Update personalized content and catalogs regularly.</span></li><li style=\"font-size:10pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">Oversee campaign testing to optimize cadence, messaging, timing, and channel mix.</span></li><li style=\"font-size:10pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">Partner on creative submissions for content development to ensure brand consistency across Lifecycle campaigns.</span></li><li style=\"font-size:10pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">Report Referral Candy metrics via Shopify.</span></li><li style=\"font-size:10pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">Drive SMS sign-ups and optimize flow through Digioh.</span></li><li style=\"font-size:10pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">Analyze campaigns and fan trends to identify improvements; share insights with stakeholders.</span></li><li style=\"font-size:10pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">Supervise the Lifecycle Marketing Coordinator, support campaign and audience QA, and promote collaboration.</span></li><li style=\"font-size:10pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">Work with BI, ticketing, merchandise, and creative teams to align marketing with club goals.</span></li><li style=\"font-size:10pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">Ensure compliance with privacy laws and industry practices.</span></li><li style=\"font-size:10pt;--listitem-marker-color:black;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:black;font-size:10pt;white-space:pre-wrap;\">Track lifecycle marketing trends and technologies to enhance fan engagement and retention.</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><b><strong style=\"font-size:10pt;white-space:pre-wrap;\">Qualifications</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Strong understanding of marketing automation platforms and CRM systems; experience with Iterable preferred.</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Demonstrated ability to develop and execute data-driven marketing strategies</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Excellent analytical skills with the ability to interpret complex data and derive actionable insights.</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Proven experience in managing and mentoring teams, fostering a high-performance culture. </span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Exceptional communication skills, both written and verbal, with the ability to collaborate effectively across departments.</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Strong project management skills, with the ability to prioritize and manage multiple initiatives.</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Familiarity with legal regulations in marketing, including CAN-SPAM and CCPA.</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><i><em style=\"font-size:10pt;white-space:pre-wrap;\">Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.</em></i><span style=\"font-size:10pt;white-space:pre-wrap;\">&nbsp;</span></p>",
      "company": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><b><strong style=\"font-size:10pt;white-space:pre-wrap;\">Background &nbsp;</strong></b><span style=\"font-size:10pt;white-space:pre-wrap;\">&nbsp;&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity. &nbsp;&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Bay FC is a team that defies convention and transcends culture. We are proud to&nbsp;represent&nbsp;the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others. &nbsp;&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win. &nbsp;&nbsp;</span></p>"
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