Marketing Operations Manager

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    "description": "<p><span style=\"font-size: 10pt; font-weight: bold\">Bailey Nelson is looking for a forward thinking Marketing Operations Manager to join our dynamic Sydney Support Office.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">At Bailey Nelson, we’re all about changing how our customers see the world and how the world sees them. We are a tight knit bunch of down<span> </span><span>to</span><span> </span>earth individuals who constantly look for ways to improve on everything we do, every day. </span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">We believe our team is the secret to our success. Our people and the interactions we have with one another and with our customers are what defines the essence of who we are, and why we are fast becoming the smarter choice in eyewear for our customers.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">Bailey Nelson is rapidly expanding, adding around 15 new stores per year to our current 115 stores across three countries - Australia, Canada and New Zealand.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">About the role </span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">We’re looking for a Marketing Operations Manager to oversee the execution of our marketing initiatives across all channels. You’ll play a key role in ensuring campaigns run smoothly, the brand is represented consistently and marketing objectives are delivered on time and on budget. This role works closely with multiple teams, from design to digital and requires strong project management and collaboration skills.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Some of your Key Duties &amp; Responsibilities</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Marketing Setup &amp; Promotional Calendar</span><span style=\"font-size: 10pt\">: Plan timing and detail of promotions and campaigns. </span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Campaign Execution</span><span style=\"font-size: 10pt\">: Execute go-to-market campaigns across all channels, including in-store signage (VM / windows / mid-shelf), website and socials.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Brand: </span><span style=\"font-size: 10pt\">Manage photoshoots and the Brand Platform, ensuring look &amp; feel and tone of voice are consistent.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">EDMs</span><span style=\"font-size: 10pt\">: Plan and manage timing and content of email campaigns.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Social Media &amp; Influencer Programs</span><span style=\"font-size: 10pt\">: Execute campaigns across all channels and manage influencer programs.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Performance Marketing</span><span style=\"font-size: 10pt\">: Oversee digital advertising to drive exam bookings and traffic.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">CRM: </span><span style=\"font-size: 10pt\">Support customer relationship management, customer journeys, and retention programs.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">NSO’s (New Store Openings)</span><span style=\"font-size: 10pt\">: Develop pre-opening marketing plans, including giveaways and launch events.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Website: </span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Health Fund Partnerships</span><span style=\"font-size: 10pt\">: Manage relationships and marketing opportunities across partner channels.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Marketing Budget: </span><span style=\"font-size: 10pt\">Oversee global marketing budget management.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Store Design &amp; Brand VM</span><span style=\"font-size: 10pt\">: Work closely with the Design Manager to ensure brand standards in-store.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">What We’re Looking For:</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Strong project management and organisational skills</span></li>\n<li><span style=\"font-size: 10pt\">Team Leadership</span></li>\n<li><span style=\"font-size: 10pt\">Experience across multi-channel marketing campaigns</span></li>\n<li><span style=\"font-size: 10pt\">Ability to work collaboratively with cross-functional teams</span></li>\n<li><span style=\"font-size: 10pt\">Attention to detail and strong execution skills</span></li>\n<li><span style=\"font-size: 10pt\">Knowledge of CRM, digital advertising, and social media management</span><br></li>\n<li><span style=\"font-size: 10pt\">Ability to work in the office minimum 4 days per week</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Who you are:</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">You are smart, creative, and full of ideas to grow the brand, build awareness, and drive traffic.</span></li>\n<li><span style=\"font-size: 10pt\">You are a strategist - you will take our Marketing calendar and turn it into Ad campaigns whilst keeping experimentation and multivariate testing at the heart of your proposals.</span></li>\n<li><span style=\"font-size: 10pt\">You love being hands-on - especially when you need to work with pixels, audience segments and landing pages.</span></li>\n<li><span style=\"font-size: 10pt\">You are not afraid to experiment - you think outside of the box when it comes to growth strategies and new acquisition channels. You like the idea of utilising small test budgets to efficiently and quickly discover insights.</span></li>\n<li><span style=\"font-size: 10pt\">You are data-driven - with solid numerical examples for analysing user behaviour and pivoting your campaigns.</span></li>\n</ul>\n<ul>\n<li><span style=\"font-size: 10pt\">You understand budgets and know-how to balance customer growth with cost and retention rates in order to maximize return on investment and value for spend.</span></li>\n<li><span style=\"font-size: 10pt\">You are a thought leader who enjoys sharing your knowledge and keeping across the latest trends and insights into the digital landscape.</span></li>\n<li><span style=\"font-size: 10pt\">You are a team player - you will be in a tight-knit environment with the Digital, Marketing and Graphic Design team. </span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt; font-style: italic; font-weight: bold\">What are you waiting for? Frame your future and apply now!</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-style: italic\">Bailey Nelson is committed to creating a workplace that is diverse, inclusive, and welcoming to all. We welcome applicants from all backgrounds and identities regardless of age, sex, ethnicity or sexual orientation and we pride ourselves on our teams being as diverse and dynamic as our valued customers.</span></p>",
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