Specialist - Digital Marketing

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    "datePosted": "2026-03-10T04:00:00.000Z",
    "description": "<h2>Company Profile</h2>\n<p><strong>Lennox (NYSE: LII)</strong> Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.</p>\n<h2>Job Description</h2>\n<p><strong>Website Management & Optimization</strong> </p>\n<ul>\n <li>Own and manage the business unit’s websites as a core digital channel supporting brand and lead generation goals. </li>\n</ul>\n<ul>\n <li>Perform CMS updates, landing page creation, and content publishing to ensure accuracy and consistency. </li>\n</ul>\n<ul>\n <li>Optimize site structure, UX, SEO, and conversion paths to improve engagement and performance. </li>\n</ul>\n<ul>\n <li>Monitor website analytics and drive continuous improvements based on insights and KPIs. </li>\n</ul>\n<ul>\n <li>Collaborate with IT and external partners to manage enhancements, integrations, and technical performance. </li>\n</ul>\n<p> </p>\n<p><strong>Marketing Automation & Nurture Programs</strong> </p>\n<ul>\n <li>Perform Marketing Automation activities on SFMC, leveraging the team’s support when required on the following: </li>\n <li>Building emails, segments, and journeys </li>\n <li>Designing and managing lead nurture programs to guide prospects through the funnel. </li>\n <li>Running reports, analyzing journey performance, personalization experiences and implementing improvements. </li>\n</ul>\n<p> </p>\n<p><strong>Lead Generation Strategy, Media Planning & Execution</strong> </p>\n<ul>\n <li>Develop and execute full-funnel lead generation strategies across organic and paid channels.</li>\n <li>Build and maintain integrated media plans aligned to audience segments, campaign goals, and budget allocations. </li>\n <li>Execute ad placement across search, social, display, and other relevant platforms. </li>\n <li>Collaborate with content, creative, and automation teams to deliver cohesive demand-generation programs. </li>\n <li>Monitor funnel and campaign performance, optimizing targeting, creative, bidding, and budget allocation to improve ROI.  </li>\n</ul>\n<p> </p>\n<p><strong>SEO, Analytics & Performance Insights</strong> </p>\n<ul>\n <li>Perform SEO and Analytics activities, leveraging the team’s support when required on the following: </li>\n <li>Applying core SEO principles to improve organic visibility of content. </li>\n <li>Using analytics platforms to track channel performance, lead flow, and campaign effectiveness. </li>\n <li>Building dashboards, extract insights, and translate data into actionable recommendations. </li>\n <li>Continuously optimizing digital programs based on performance trends and KPIs. </li>\n</ul>\n<p> </p>\n<p><strong>Digital Leadership & Project Management</strong> </p>\n<ul>\n <li>Own and manage digital marketing projects and multi-channel campaigns. </li>\n</ul>\n<ul>\n <li>Serve as the primary coordinator for digital initiatives, ensuring alignment across stakeholders. </li>\n</ul>\n<ul>\n <li>Build and maintain project plans, manage timelines, and proactively identify risks or resource needs. </li>\n</ul>\n<ul>\n <li>Facilitate smooth collaboration with cross-functional partners to ensure consistent delivery. </li>\n</ul>\n<p> </p>\n<p><strong>Content Planning & Digital Channel Management</strong> </p>\n<ul>\n <li>Plan, manage, and optimize content across email, social media, websites, and other digital channels. </li>\n</ul>\n<ul>\n <li>Be responsible for content governance and updates across CMS platforms and internal communication systems. </li>\n</ul>\n<ul>\n <li>Ensure content aligns with brand standards, user needs, and lead generation goals. </li>\n</ul>\n<ul>\n <li>Collaborate with writers and designers to create assets that drive awareness, engagement, and conversion. </li>\n</ul>\n<h2>Qualifications</h2>\n<ul>\n <li>8+ years of proven experience in digital marketing, project management, and content strategy. </li>\n</ul>\n<ul>\n <li>Experience in B2B and B2C digital marketing environments. </li>\n</ul>\n<ul>\n <li>Familiarity with CMS platforms, marketing automation tools, SEO and analytics software. </li>\n</ul>\n<ul>\n <li> Strong communication and coordination skills. </li>\n</ul>\n<ul>\n <li>Ability to work cross-functionally with global teams. </li>\n</ul>",
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