Sr. App Growth Buyer (Future Media Buying Lead)

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{
  "id": "2647662",
  "name": "Sr. App Growth Buyer (Future Media Buying Lead)",
  "office": "Berlin",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-05-26T13:59:50+00:00",
  "seniority": "experienced",
  "department": "Appiness",
  "occupation": "media_and_advertising_sales",
  "subcompany": "Tradedoubler GmbH",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Role overview",
      "value": "<span style=\"font-family:'Open Sans', sans-serif;\"><strong>App Growth | DSPs | Paid Media | Future Team Ownership</strong></span><br>Europe: <strong>Appiness's </strong>main office is in <strong>Amsterdam </strong>but you can work from any of our offices in <strong>Berlin </strong>/<strong>Munich</strong>/<strong>London</strong><br><strong>Hybrid | Senior Level | Full Ownership</strong><br><br>We are not looking for a campaign operator.<br>We are looking for someone who knows how to scale app growth — and wants to build something meaningful.<br>Appiness is an AI-powered App Growth Partner turning app users into shoppers.<br>We don’t optimize for cheap installs.<br>We optimize for incremental post-install value.<br>Now we are hiring the person who will help build and scale our Media Buying capability together with our Head of Supply. <br>This role starts deeply hands-on.<br><strong>Shortly, you will evolve into Media Buying Lead and build the team around you.</strong>"
    },
    {
      "name": "Main Responsibilities",
      "value": "Build and run high-performance media buying across differentiated traffic ecosystems that:<br><ul><li>Scale profitable app growth </li><li>Turn new SSP/DSP partnerships into scalable performance </li><li>Protect incrementality and margin </li><li>Create repeatable buying systems </li><li>Build the foundation of a future elite Media Buying team </li></ul>You will work at the center of:<br><ul><li>Supply strategy </li><li>Campaign execution </li><li>Scaling logic </li><li>Performance optimization </li></ul>This is a hands-on builder role.<br> <br><strong>What You’ll Actually Do</strong><br><br><strong>Expand the Supply Universe</strong><br><br><strong>Own Media Buying & Campaign Management</strong><br>You will work directly inside platforms and manage campaigns across:<br><ul><li>AppLovin/ ironSource / Unity/ Liftoff/ Moloco/ InMobi/ Mintegral/ Chartboost/ AdColony/ Fyber/ Additional DSP ecosystems </li></ul>You understand:<br><ul><li>Campaign setup & optimization </li><li>Bidding strategies </li><li>Scaling logic </li><li>Budget allocation </li><li>Creative testing </li><li>Post-install optimization </li><li>Traffic quality analysis </li><li>Margin protection </li></ul>You know how to scale campaigns without destroying efficiency.<br>You know when scale is real — and when it is fake.<br><br><strong>Turn New Supply Into Scalable Performance</strong><br>Our Head of Supply will bring new SSPs, DSPs and differentiated traffic opportunities into the company.<br>Your job is to make them work.<br>You will:<br><ul><li>Launch and optimize campaigns across new traffic sources </li><li>Structure testing frameworks </li><li>Validate traffic quality </li><li>Identify scalable opportunities </li><li>Build repeatable optimization logic </li><li>Turn testing into scalable growth </li></ul>You are the bridge between:<br><ul><li>Supply strategy </li><li>Media buying execution </li><li>Client performance </li></ul><strong>Build the Media Buying Team</strong><br>You will start hands-on.<br>You will build and scale a small <strong><u>elite </u></strong><strong>Media Buying team.</strong><br>You will:<br><ul><li>Establish buying processes and standards </li><li>Create structured workflows </li><li>Help hire and onboard future buyers </li><li>Transfer knowledge and best practices </li><li>Build repeatable scaling systems </li></ul>We are not looking for a corporate manager.<br>We are looking for a strong operator who can evolve into leadership.<br><br><strong>Own MMP & Post-Install Logic</strong><br>You have strong hands-on experience with:<br><ul><li>Adjust (preferred) </li><li>AppsFlyer / Singular or similar </li></ul>You understand:<br><ul><li>Postbacks & event mapping </li><li>SKAN complexity </li><li>Event-based optimization </li><li>Cohort & LTV analysis </li><li>Attribution logic </li><li>Fraud signals </li><li>Incrementality testing </li></ul>If your optimization ends at CPI — this role is not for you.<br><br><strong>Understand the Ecosystem</strong><br>You know how campaigns operate across:<br><ul><li>Meta </li><li>Google App Campaigns </li><li>TikTok </li><li>Apple Search Ads </li></ul>You understand the role of:<br><ul><li>DSPs </li><li>SSPs </li><li>App networks </li><li>Walled gardens </li><li>OEM supply </li><li>Premium inventory </li></ul>You think cross-channel.<br><br><strong>How Success Is Measured</strong><br><ul><li>Successful scaling of new traffic sources </li><li>Strong post-install performance </li><li>Stable margin while scaling </li><li>Structured testing & optimization discipline </li><li>Strong operational buying quality </li><li>Successful build-out of Media Buying capability over time </li></ul>We care about scalable quality.<br>Not vanity scale."
    },
    {
      "name": "Your profile",
      "value": "<strong>Who You Are</strong><br><ul><li>5–7+ years in mobile performance marketing </li><li>Strong hands-on media buying experience </li><li>Deep campaign management expertise </li><li>Experience across DSPs and app networks </li><li>Strong analytical mindset </li><li>Structured under pressure </li><li>Commercially aware </li><li>Hungry to build something </li></ul>You still like being inside platforms.<br>You still enjoy buying traffic.<br><strong>But you also want more ownership.</strong><br><br><strong>Not For</strong><br><ul><li>Junior UA managers </li><li>Dashboard optimizers </li><li>Pure Meta/Google buyers </li><li>Passive campaign operators </li><li>Anyone without deep app ecosystem experience </li></ul>"
    },
    {
      "name": "Why us?",
      "value": "<strong>Why This Role Is Big</strong><br>Media Buying is one of the operational cores of Appiness.<br><br>Your decisions directly impact: Performance quality | Margin | Scalability | Client retention | Growth stability <br>This is not a traffic buying role. It is the foundation of a scalable app growth engine.<br><strong>If you’re ready to scale campaigns, build systems and grow into leadership — let’s talk.</strong><br> <br>As part of Tradedoubler Group, Appiness is a truly global force, with offices across 10+ countries. Our team? Diverse, creative, and endlessly collaborative—bringing together brilliant minds from all over the world to shape the future of digital growth. <br><br>appiness.net | tradedoubler.com"
    }
  ],
  "occupationCategory": "sales_and_business_development",
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