Marketing Specialist

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    "datePosted": "2026-05-28",
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    "description": "<p><span style=\"font-size: 12pt; font-weight: bold\">Job Summary</span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt\">To support the Manager, Corporate Relations in the development and execution of integrated marketing strategies for Maritime Life and Maritime General.</span></p>\n<p><span style=\"font-size: 12pt\">The incumbent will be responsible for leading brand and campaign initiatives, managing marketing activities across digital and traditional platforms, monitoring campaign performance and supporting business growth objectives through strategic marketing execution.</span></p>\n<p><span style=\"font-size: 12pt\">The role also provides support for corporate brand initiatives, stakeholder engagement activities and responsible business programmes across The Maritime Financial Group.</span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Primary Responsibilities</span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<ol>\n<li><span style=\"font-size: 12pt\">Develop and execute marketing strategies and campaigns for Maritime Life and Maritime General in alignment with organisational objectives.</span></li>\n<li><span style=\"font-size: 12pt\">Support the development of annual marketing plans, budgets, campaign calendars and strategic initiatives.</span></li>\n<li><span style=\"font-size: 12pt\">Manage integrated marketing campaigns across digital and traditional channels to support brand awareness, lead generation and customer engagement objectives.</span></li>\n<li><span style=\"font-size: 12pt\">Monitor, analyse and report on campaign performance, providing recommendations for optimisation and improvement.</span></li>\n<li><span style=\"font-size: 12pt\">Maintain brand consistency across all customer touchpoints, ensuring adherence to approved brand standards and messaging.</span></li>\n<li><span style=\"font-size: 12pt\">Coordinate the creation and distribution of marketing content across websites, social media platforms, email marketing and other communication channels.</span></li>\n<li><span style=\"font-size: 12pt\">Manage and maintain website content to ensure accuracy, relevance and alignment with marketing objectives.</span></li>\n<li><span style=\"font-size: 12pt\">Develop and oversee monthly content calendars and campaign schedules across all relevant platforms.</span></li>\n<li><span style=\"font-size: 12pt\">Coordinate with external agencies, suppliers and internal stakeholders to ensure timely delivery of marketing initiatives and campaigns.</span></li>\n<li><span style=\"font-size: 12pt\">Assist with the development of brochures, promotional materials, presentations and branded collateral.</span></li>\n<li><span style=\"font-size: 12pt\">Support digital marketing initiatives, including paid advertising campaigns, marketing automation and sales funnel optimisation.</span></li>\n<li><span style=\"font-size: 12pt\">Conduct market and competitor analysis to identify trends, opportunities and areas for improvement.</span></li>\n<li><span style=\"font-size: 12pt\">Support communication initiatives with agents and other stakeholders, including product updates, campaign communications and operational notices.</span></li>\n<li><span style=\"font-size: 12pt\">Provide support for corporate events, sponsorships, responsible business initiatives and other organisational activities as required.</span></li>\n<li><span style=\"font-size: 12pt\">Undertake any other reasonable duties as assigned by Management.</span></li>\n</ol>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Secondary Responsibilities:</span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<ol>\n<li><span style=\"font-size: 12pt\">Coordinate the development and distribution of Annual Awards artwork, serving as the liaison between the Career Agency Development, Human Relations and Training Units.</span></li>\n<li><span style=\"font-size: 12pt\">Assist with the review and approval of artwork developed by Sales Representatives to ensure alignment with brand standards and organisational guidelines.</span></li>\n</ol>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">QUALIFICATIONS</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Education</span></p>\n<p><span style=\"font-size: 12pt\">Minimum 5 CSEC passes inclusive of Grade 1 or 2  in Mathematics and English A and</span></p>\n<p><span style=\"font-size: 12pt\">6 CAPE passes (full certificate) or an equivalent diploma or professional certificate and </span></p>\n<p>Undergraduate Degree in Marketing or Communications, Business Management or related field along with Certification in Digital Marketing or related discipline.<br></p>\n<p>Master's Degree in Marketing or Business Management is an asset, </p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Experience</span></p>\n<p>Minimum of four (4) to six (6) years’ experience in marketing, brand management or campaign execution.</p>\n<p>Experience managing integrated marketing campaigns across multiple channels.</p>\n<p>Experience in digital marketing, campaign analytics and content management.</p>\n<p>Experience within financial services or insurance would be considered an asset.<br></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\"><em><span style=\"font-weight: bold\">Please note that our recruitment and selection policy requires you to present a police certificate of character no older than 6 months from the date of stamp.</span></em></span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\"><em><span style=\"font-weight: bold\">We thank you for your application. However, only if you have been short-listed, you will be contacted.</span></em></span></p>",
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