SEO Lead (Technical, Content & AEO)

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Job Description: SEO Lead (Technical, Content &amp; AEO)</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">About us</span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">Yellow Card is the largest and first licensed stablecoin-based infrastructure provider, operating in 20 African countries and the emerging markets. Our mission is to empower businesses of all sizes, making it easier for them to make international payments, protect their financial assets, manage their treasury function, and access hard currency liquidity.</span></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">We are creating “financial infrastructure that works”, disrupting the financial services industry by offering innovative solutions designed to meet the distinct needs of – and real-world challenges faced on a daily basis by – our customers. Leveraging the power of stablecoins pegged 1:1 to the U.S. dollar (e.g., USDC, USDT, and PYUSD), we deliver our innovative solutions through our commercial trading function, our B2B products </span><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">(i.e., our Payments API &amp; Treasury Portal).</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">About The Role</span><span style=\"font-size: 10pt; font-weight: bold\"><br></span><span style=\"font-size: 10pt\">As the SEO Lead, you will own and drive Yellow Card’s global organic growth engine. You will sit at the intersection of Technical SEO, Content Strategy, and emerging AI Search (AEO). In this leadership role, you will be responsible for deciding exactly what content our teams produce, who it targets, and how it is structured to capture high-intent B2B demand. Search is mutating into Search + Experience Optimization, where AI, intent, and authority matter more than keywords alone. You will ensure our stablecoin and payment infrastructure solutions are the definitive answers on traditional search engines, LLMs, and AI platforms.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Core Responsibilities</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Organic Content Ownership:</span><span style=\"font-size: 10pt\"> Act as the architect for all organic content (blog, resource hubs, landing pages). Define the editorial roadmap, target audiences, and search intent to ensure every piece of content drives qualified B2B traffic and pipeline. Develop exhaustive creative briefs for cross-functional execution.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">AEO &amp; Generative Engine Optimisation (GEO):</span><span style=\"font-size: 10pt\"> Optimise Yellow Card’s digital presence for Large Language Models (LLMs). Develop entity-mapping strategies, knowledge graphs, and advanced structured data markup to position YC as the authoritative source for AI-generated search results (AI Overviews/Snapshots).</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Technical SEO Leadership:</span><span style=\"font-size: 10pt\"> Audit, maintain, and scale the technical health of our global web properties to ensure they are compatible and optimised for search engine technologies and LLM agents. Manage complex multi-regional site architectures and international SEO strategies across 34 emerging and established markets.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Cross-Functional Collaboration &amp; Automation:</span><span style=\"font-size: 10pt\"> Serve as a subject matter expert, partnering closely with Product, Engineering, and Marketing to evolve the software systems and architectures needed to scale our acquisition engine. Champion programmatic SEO and the use of automated workflows to generate, optimise, and audit high-impact content at scale.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">B2B Pipeline &amp; Compliance:</span><span style=\"font-size: 10pt\"> Map the organic journey from initial search to CRM lead capture. Navigate strict financial promotion regulations (FCA, MiCA, local African regulators) to ensure all content maintains impeccable E-E-A-T and regulatory safety.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Required Experience &amp; Skills</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: bold\">5+ years</span><span style=\"font-size: 10pt\"> of progressive, hands-on experience in B2B SEO, ideally within Fintech, Crypto, Web3, or enterprise platforms.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">AEO Native:</span><span style=\"font-size: 10pt\"> Deep, up-to-date knowledge of how AI Search, RAG environments, and LLMs crawl, index, and retrieve information.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Content &amp; Data Synergy:</span><span style=\"font-size: 10pt\"> Exceptional ability to translate technical search queries and LLM intent into clear, actionable strategies for B2B audiences.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Technical &amp; Automation Mindset:</span><span style=\"font-size: 10pt\"> Strong background in schema markup, site architecture, and basic web programming acumen (HTML, JS, CSS). Experience automating SEO operations (n8n, Python, scripts) to scale insights.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Enterprise Tool Stack Mastery:</span><span style=\"font-size: 10pt\"> Expert-level proficiency with technical crawling tools (Screaming Frog/Sitebulb) and advanced data ecosystems (GA4, GSC, Data4SEO, BI tools) to define metrics and identify opportunities for improvement.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Leadership:</span><span style=\"font-size: 10pt\"> A data-driven, results-oriented leader with a proven track record of building scalable systems, managing stakeholders, and simplifying complex topics for cross-functional partners.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 10pt; font-weight: bold\">What We Offer</span></p>\n<ul>\n<li>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">Impactful and Purposeful Work: You will be helping to drive financial inclusion across Africa.</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">Remote-First Flexibility: We embrace a fully remote work environment.</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">Global &amp; Diverse Team: You will have the opportunity to work with talented professionals from 25+ countries across the world, in a multicultural and collaborative environment.</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">Learning &amp; Development: Access to resources, support, and autonomy to grow professionally.</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">Mental Health Support Services: Your mental well-being matters to us.</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">Compensation &amp; Benefits: We offer competitive compensation and meaningful health coverage, and all full-time employees are participants in our stock option plan.</span></li>\n</ul>\n<br></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 10pt; font-weight: bold\">Ready to Join Us?</span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">Are you up for the challenge? Apply today and be part of shaping the future of FinTech. Let's innovate, disrupt, and lead together!</span></p>",
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