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Marketing Operations Manager

D041dd25 4cbf 4fcd Bf77 Ecd856f31f0f 19000101 000001 · Rochester, NY, US, Rochester, NY; Buffalo, NY, US, Buffalo, NY; Warsaw, NY, US, Warsaw, NY · Hybrid · Active · $75,000–$100,000 / year · ADP Workforce Now Recruiting

Job facts

FieldValue
CompanyD041dd25 4cbf 4fcd Bf77 Ecd856f31f0f 19000101 000001
TitleMarketing Operations Manager
Normalized title-
Department / team-
LocationRochester, NY, United States
Work modelHybrid / Hybrid
Employment typeFull Time
Salary$75,000–$100,000 / year
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-05-11 / 2026-05-31
Changed / last seen2026-06-06 / 2026-06-06

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ATS provider jobsActive postings observed through ADP Workforce Now Recruiting.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Rochester.Open
Work model jobsActive Hybrid postings.Open
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Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyD041dd25 4cbf 4fcd Bf77 Ecd856f31f0f 19000101 000001
Source90b5f112-a824-4e72-bbce-d79bcd158172
ATS providerADP Workforce Now Recruiting

Description

Purpose : The Marketing Operations Manager is responsible for the day-to-day operational execution of marketing initiatives across the bank. Reporting to the Director of Marketing, this role manages print and promotional vendor relationships, branch merchandising standards, customer communications, and reporting to ensure marketing efforts are delivered efficiently, compliantly, and in alignment with brand standards. The Marketing Operations Manager plays a key role in improving marketing processes and workflows to enhance the efficiency and effectiveness of marketing operations for the bank. Essential Functions : Marketing Operations Leadership - provide administrative and logistical leadership with the coordination of turn-key marketing initiatives, ensuring timelines and deliverables are tracked, updated, and reported on. Quarterly reporting – generate reports to provide insights into marketing effectiveness. Gather marketing data and draft quarterly CMO report and Bank Compliance Committee presentation. As well as monthly/quarterly vendor reporting, as required. Marketing materials – coordinate the creation of social media creative and traditional print assets with our Advertising Agency of record, based on direction and content provided by Brand Marketing Manager. As well as scheduling and deployment of social posts. Branch Merchandising – responsible for ensuring the consistent execution of branch merchandising standards across allocations. Oversee the deployment and maintenance of in-branch marketing and regulatory signage to ensure materials are current, accurate, and on-brand. Print and promotional vendor management – lead relationships with print, promotional, and fulfillment vendors to ensure high-quality production and on-time delivery of marketing assets. Oversee production proofs and collaborate with print and promotional vendors to ensure marketing materials are accurate, compliant to our brand standards, and easily accessible to frontline sales teams. Customer Communications – work with respective project teams on customer communications when needed. Manage list pulls and coordination with print vendor or Marketing Automation Specialist for mailing (or email) to be deployed. Sponsorship and Events administration – creation of sponsorship ads when requested, and the coordination of tickets or value adds the bank is entitled to as part of sponsorships. Organization of invitations for Line of Business event(s), as well as the dissemination of event materials such as tablecloths, pull-up banners, etc. to ensure our brand is appropriately reflected at events. Budget management - track expenditures and forecast future spending for the Director of Marketing on a monthly basis. Collaboration - work closely with marketing team members and Advertising Agency of record to ensure alignment and integration of marketing efforts. Five Star Promise - demonstrate the standards and principles of the Five Star Bank experience in every interaction with internal and external customers, associates, and stakeholders. Incorporate the high-performance behaviors of teamwork, leading by example, and service in every facet of work. Job Related Qualifications : Required: Education: Bachelor’s degree in Marketing, Business, Project management or related field. Prior Experience: 4+ years of experience in marketing operations or project coordination Licenses or Accreditation : N/A Competencies : Excellent written and verbal communication skills Strong project management skills with ability to manage multiple priorities and meet established deadlines High attention to detail, excellent organizational skills and the ability to work on a number of initiatives simultaneously Creative thinking and analytical skills with a process improvement focus Strong working knowledge with Microsoft Office Suite or related software. Working knowledge with Adobe suite of products such as Illustrator, InDesign or Photoshop Working knowledge of Canva Familiarity with automated email marketing solutions such as Salesforce Marketing Cloud Familiarity with website administration and analytics tools such as Google Analytics Physical Requirements : Able to regularly sit or stand for prolonged periods of time. Extensive computer usage is required. Benefits: Medical, Dental, and Vision Insurance Health Savings Account Flexible Spending Account(s) Company Paid Life Insurance, Long-Term Disability, and Short-Term Disability Voluntary Offerings: Life, Critical Illness/Specified Disease, Accident, Hospital Indemnity, Legal Insurance & Personal Accident Tuition Reimbursement Employee Referral Program Wellness Reimbursement Program Star Volunteer Program Employee Banking and Financial Perks Flexible Hybrid Work Schedule Paid Time Off (PTO) Company Paid Holidays This job description is not exhaustive. The Marketing Operations Manager may be required to perform other duties as assigned. The expected rate of pay for this position is shown above. Compensation offers are based on a wide range of factors including relevant skills, training, experience, education and, where applicable, licenses or certifications obtained. Market and organizational factors are also considered. In addition to your base rate of pay and a competitive benefits package, successful candidates may be eligible to receive cash or equity-based incentives based on the role and performance.

Full job record

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Source ID90b5f112-a824-4e72-bbce-d79bcd158172
Board ID90b5f112-a824-4e72-bbce-d79bcd158172
Provideradp_workforcenow
Provider Job Key588676
TitleMarketing Operations Manager
Normalized Title—
Statusactive
Activeyes
Location TextRochester, NY, US, Rochester, NY; Buffalo, NY, US, Buffalo, NY; Warsaw, NY, US, Warsaw, NY
Department—
Team—
Employment Typefull_time
Workplace Typehybrid
Remote Policyhybrid
CountryUnited States
RegionNY
CityRochester
Salary Raw75000.00 To 100000.00 (USD) Annually
Salary Min75,000
Salary Max100,000
Salary CurrencyUSD
Salary Periodyear
Source URLhttps://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=d041dd25-4cbf-4fcd-bf77-ecd856f31f0f&ccId=19000101_000001&lang=en_US&type=JS&jobId=588676&jwId=9201303768180_1
Apply URLhttps://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=d041dd25-4cbf-4fcd-bf77-ecd856f31f0f&ccId=19000101_000001&lang=en_US&type=JS&jobId=588676&jwId=9201303768180_1
First Seen At2026-05-31 18:43:09Z
Last Seen At2026-06-06 12:38:52Z
Last Checked At2026-06-06 12:38:52Z
Last Changed At2026-06-06 12:38:52Z
Inactive At—
Source Posted At2026-05-11 18:58:00Z
Source Updated At—
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    "requisitionDescription": "<div><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;' data-pasted=\"true\"><strong><span style=\"font-family: arial,sans-serif;\"><span style=\"font-size: 14px;\"><u>Purpose</u>:</span></span></strong><span style=\"font-family: arial, sans-serif; font-size: 14px;\">&nbsp;The Marketing Operations Manager is responsible for the day-to-day operational execution of marketing initiatives across the bank. Reporting to the Director of Marketing, this role manages print and promotional vendor relationships, branch merchandising standards, customer communications, and reporting to ensure marketing efforts are delivered efficiently, compliantly, and in alignment with brand standards. The Marketing Operations Manager plays a key role in improving marketing processes and workflows to enhance the efficiency and effectiveness of marketing operations for the bank.</span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><strong><u>Essential Functions</u>:</strong></span></p><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul style=\"margin-bottom: 0in; margin-left: 0.25in;\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\"><strong>Marketing Operations Leadership</strong> - provide administrative and logistical leadership with the coordination of turn-key marketing initiatives, ensuring timelines and deliverables are tracked, updated, and reported on.</li></ul></div><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul start=\"2\" style=\"margin-bottom: 0in; margin-left: 0.25in;\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\"><strong>Quarterly reporting</strong> &ndash; generate reports to provide insights into marketing effectiveness. Gather marketing data and draft quarterly CMO report and Bank Compliance Committee presentation. As well as monthly/quarterly vendor reporting, as required.</li></ul></div><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul start=\"3\" style=\"margin-bottom: 0in; margin-left: 0.25in;\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\"><strong>Marketing materials</strong> &ndash; coordinate the creation of social media creative and traditional print assets with our Advertising Agency of record, based on direction and content provided by Brand Marketing Manager. As well as scheduling and deployment of social posts.</li></ul></div><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul start=\"4\" style=\"margin-bottom: 0in; margin-left: 0.25in;\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\"><strong>Branch Merchandising &ndash;</strong> responsible for ensuring the consistent execution of branch merchandising standards across allocations. Oversee the deployment and maintenance of in-branch marketing and regulatory signage to ensure materials are current, accurate, and on-brand.</li></ul></div><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul start=\"5\" style=\"margin-bottom: 0in; margin-left: 0.25in;\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\"><strong>Print and promotional vendor management&nbsp;</strong>&ndash; lead relationships with print, promotional, and fulfillment vendors to ensure high-quality production and on-time delivery of marketing assets. Oversee production proofs and collaborate with print and promotional vendors to ensure marketing materials are accurate, compliant to our brand standards, and easily accessible to frontline sales teams.</li></ul></div><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul start=\"6\" style=\"margin-bottom: 0in; margin-left: 0.25in;\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\"><strong>Customer Communications</strong> &ndash; work with respective project teams on customer communications when needed. Manage list pulls and coordination with print vendor or Marketing Automation Specialist for mailing (or email) to be deployed.</li></ul></div><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul start=\"7\" style=\"margin-bottom: 0in; margin-left: 0.25in;\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\"><strong>Sponsorship and Events administration</strong> &ndash; creation of sponsorship ads when requested, and the coordination of tickets or value adds the bank is entitled to as part of sponsorships. Organization of invitations for Line of Business event(s), as well as the dissemination of event materials such as tablecloths, pull-up banners, etc. to ensure our brand is appropriately reflected at events.</li></ul></div><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul start=\"8\" style=\"margin-bottom: 0in; margin-left: 0.25in;\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\"><strong>Budget management</strong> - track expenditures and forecast future spending for the Director of Marketing on a monthly basis.</li></ul></div><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul start=\"9\" style=\"margin-bottom: 0in; margin-left: 0.25in;\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\"><strong>Collaboration</strong> - work closely with marketing team members and Advertising Agency of record to ensure alignment and integration of marketing efforts.</li></ul></div><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul start=\"10\" style=\"margin-bottom: 0in; margin-left: 0.25in;\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\"><strong>Five Star Promise</strong> - demonstrate the standards and principles of the Five Star Bank experience in every interaction with internal and external customers, associates, and stakeholders. Incorporate the high-performance behaviors of teamwork, leading by example, and service in every facet of work.</li></ul></div><p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:.5in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><strong><u>Job Related Qualifications</u>:</strong></span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><strong>Required:</strong></span></p><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\"><strong>Education:</strong> Bachelor&rsquo;s degree in Marketing, Business, Project management or related field.</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\"><strong>Prior Experience:</strong> 4+ years of experience in marketing operations or project coordination</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\"><strong>Licenses or Accreditation</strong>: N/A</li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><strong><u>Competencies</u>:</strong></span></p><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Excellent written and verbal communication skills</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Strong project management skills with ability to manage multiple priorities and meet established deadlines</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">High attention to detail, excellent organizational skills and the ability to work on a number of initiatives simultaneously</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Creative thinking and analytical skills with a process improvement focus</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Strong working knowledge with Microsoft Office Suite or related software.</li><li style=\"font-family: arial, sans-serif; font-size: 14px;\">Working knowledge with Adobe suite of products such as Illustrator, InDesign or Photoshop&nbsp;</li><li style=\"font-family: arial, sans-serif; font-size: 14px;\">Working knowledge of Canva&nbsp;</li><li style=\"font-family: arial, sans-serif; font-size: 14px;\">Familiarity with automated email marketing solutions such as Salesforce Marketing Cloud</li><li style=\"font-family: arial, sans-serif; font-size: 14px;\">Familiarity with website administration and analytics tools such as Google Analytics</li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><strong><u>Physical Requirements</u>:</strong></span></p><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Able to regularly sit or stand for prolonged periods of time.</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Extensive computer usage is required.</li></ul><p><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><br></span></p><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;' data-pasted=\"true\"><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><strong><u>Benefits:</u></strong></span></p><ul style=\"margin-bottom:0in;margin-top:0in;\" type=\"disc\"><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Medical, Dental, and Vision Insurance</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Health Savings Account</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Flexible Spending Account(s)</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Company Paid Life Insurance, Long-Term Disability, and Short-Term Disability</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Voluntary Offerings: Life, Critical Illness/Specified Disease, Accident, Hospital Indemnity, Legal Insurance &amp; Personal Accident</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Tuition Reimbursement</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Employee Referral Program</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Wellness Reimbursement Program</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Star Volunteer Program</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Employee Banking and Financial Perks</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Flexible Hybrid Work Schedule</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Paid Time Off (PTO)</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Company Paid Holidays</li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><em>&nbsp;</em></span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 14px;\">This job description is not exhaustive. The Marketing Operations Manager may be required to perform other duties as assigned.</span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 14px;\"><br></span></p><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Calibri\",sans-serif;' data-pasted=\"true\"><span style=\"font-size: 14px; line-height: 107%; font-family: arial, sans-serif;\">The expected rate of pay for this position is shown above. Compensation offers are based on a wide range of factors including relevant skills, training, experience, education and, where applicable, licenses or certifications obtained. Market and organizational factors are also considered. In addition to your base rate of pay and a competitive benefits package, successful candidates may be eligible to receive cash or equity-based incentives based on the role and performance.</span></p></div>\n",
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