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Content Brand Strategist

Potomac · Bethesda, MD, United States · On Site · Active · Rippling ATS

Job facts

FieldValue
CompanyPotomac
TitleContent Brand Strategist
Normalized title-
Department / teamMarketing
LocationBethesda, MD, United States
Work modelOn Site
Employment typeFull Time
Salary-
Statusactive
ATS providerRippling ATS
Posted / first seen2026-06-15 / 2026-06-16
Changed / last seen2026-06-19 / 2026-06-19

Related slices

PageWhat it containsOpen
Company jobsActive postings from Potomac.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through Rippling ATS.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Bethesda.Open
Department jobsActive postings in Marketing.Open
Work model jobsActive On Site postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyPotomac
Source8021b6c5-c7b1-4043-a8cc-b6bf08be9b22
ATS providerRippling ATS

Description

company The Opportunity At Potomac, we’re not for everyone—and that’s by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don’t need handholding to make things happen. We’re a boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk ®. role Summary Potomac is seeking a Content Brand Strategist with Advanced Copywriting Experience to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role responsible for developing compelling narratives, creating high-impact content, and ensuring brand consistency across marketing, sales, executive communications, and thought leadership initiatives. This position sits at the intersection of brand strategy, content marketing, and advanced copywriting. You will translate complex investment concepts into clear, engaging messaging that builds trust, strengthens advisor relationships, and supports business growth. The ideal candidate combines exceptional writing skills with strong strategic thinking, audience awareness, and an understanding of how content drives engagement throughout the customer journey. Key Responsibilities Elevate Potomac's Brand Narrative Help define and evolve Potomac's brand voice, messaging framework, and narrative strategy Ensure consistency across all internal and external communications Develop messaging that clearly articulates Potomac's value proposition and differentiators Partner with leadership to strengthen the firm's market positioning Drive Content Strategy Develop and execute content strategies aligned with business objectives and growth initiatives Create content plans that support advisor engagement, lead generation, brand awareness, and retention efforts Identify opportunities to leverage content across multiple channels and audiences Ensure content supports broader sales and marketing initiatives Create High-Impact Content Write and edit compelling content across a variety of formats, including: -Thought leadership articles -Advisor communications -Marketing campaigns -Website content -Email campaigns -Sales enablement materials -Executive messaging -Social media content -Presentation materials -Video scripts Translate complex investment concepts into clear, persuasive, and accessible messaging Develop content that balances educational value with business objectives Measure and Improve Performance Monitor content performance and audience engagement metrics Use data and insights to refine messaging and content strategy Continuously identify opportunities to improve effectiveness and impact Stay informed on industry trends, content best practices, and evolving advisor needs Qualifications Required 5-10 years of experience in content strategy, brand marketing, communications, copywriting, or a related field Exceptional writing, editing, and storytelling abilities Experience developing content strategies that support business growth objectives Demonstrated ability to create compelling content across multiple channels and formats Strong understanding of audience segmentation and content performance measurement Experience collaborating with senior leaders and cross-functional teams Preferred Experience in financial services, asset management, wealth management, or a related industry Familiarity with advisor-focused marketing and distribution models Experience supporting executive thought leadership programs Understanding of marketing automation, CRM systems, and digital marketing channels Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you’re looking for a slow pace and low volume, this isn’t for you. If you want to drive, build, and scale, this is your shot. Benefits: Medical insurance Vision insurance Dental insurance Health savings account option 401(k) & other retirement benefits Paid maternity leave Paid paternity leave Commuter benefits Disability insurance Paid time off

Full job record

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Org IDcc487d51-21c2-40c3-8343-bfdc696f505f
Source ID8021b6c5-c7b1-4043-a8cc-b6bf08be9b22
Board ID8021b6c5-c7b1-4043-a8cc-b6bf08be9b22
Providerrippling
Provider Job Key5cbc7f9d-3c59-4fb8-9c58-61ec46b5cdb9
TitleContent Brand Strategist
Normalized Title—
Statusactive
Activeyes
Location TextBethesda, MD, United States
DepartmentMarketing
Team—
Employment Typefull_time
Workplace Typeon_site
Remote Policy—
CountryUnited States
RegionMD
CityBethesda
Salary Raw—
Salary Min—
Salary Max—
Salary Currency—
Salary Period—
Source URLhttps://ats.rippling.com/potomac/jobs/5cbc7f9d-3c59-4fb8-9c58-61ec46b5cdb9
Apply URLhttps://ats.rippling.com/potomac/jobs/5cbc7f9d-3c59-4fb8-9c58-61ec46b5cdb9
First Seen At2026-06-16 08:46:43Z
Last Seen At2026-06-19 10:07:37Z
Last Checked At2026-06-19 10:07:37Z
Last Changed At2026-06-19 10:07:37Z
Inactive At—
Source Posted At2026-06-15 16:18:10Z
Source Updated At—
Raw Payload Uris3://job-postings-prod-raw-590183727216/raw/provider=rippling/board=potomac/date=2026-06-19/2026-06-19T10-07-36-652Z-30c242f6485fd7c46d6b04c388429ff714a21f943779da46d025a8ca63d12488.json
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      "role": "<meta><h6 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:13pt;font-weight:600;letter-spacing:0.25px;margin-top:8px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Summary&nbsp;</strong></b></h6><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Potomac is seeking a </span><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Content Brand Strategist with Advanced Copywriting Experience </strong></b><span style=\"font-size:12pt;white-space:pre-wrap;\">to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role responsible for developing compelling narratives, creating high-impact content, and ensuring brand consistency across marketing, sales, executive communications, and thought leadership initiatives.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">This position sits at the intersection of brand strategy, content marketing, and advanced copywriting. You will translate complex investment concepts into clear, engaging messaging that builds trust, strengthens advisor relationships, and supports business growth.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">The ideal candidate combines exceptional writing skills with strong strategic thinking, audience awareness, and an understanding of how content drives engagement throughout the customer journey.</span></p><h6 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:13pt;font-weight:600;letter-spacing:0.25px;margin-top:8px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Key Responsibilities</strong></b></h6><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Elevate Potomac's Brand Narrative</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(32,32,34);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(32,32,34);font-size:12pt;white-space:pre-wrap;\">Help define and evolve Potomac's brand voice, messaging framework, and narrative strategy</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(32,32,34);font-size:12pt;white-space:pre-wrap;\">Ensure consistency across all internal and external communications</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(32,32,34);font-size:12pt;white-space:pre-wrap;\">Develop messaging that clearly articulates Potomac's value proposition and differentiators</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(32,32,34);font-size:12pt;white-space:pre-wrap;\">Partner with leadership to strengthen the firm's market positioning</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Drive Content Strategy</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Develop and execute content strategies aligned with business objectives and growth initiatives</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Create content plans that support advisor engagement, lead generation, brand awareness, and retention efforts</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Identify opportunities to leverage content across multiple channels and audiences</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Ensure content supports broader sales and marketing initiatives&nbsp;</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Create High-Impact Content</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Write and edit compelling content across a variety of formats, including:</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px 0px 0px 80px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">-Thought leadership articles</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px 0px 0px 80px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">-Advisor communications</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px 0px 0px 80px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">-Marketing campaigns</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px 0px 0px 80px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">-Website content</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px 0px 0px 80px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">-Email campaigns</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px 0px 0px 80px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">-Sales enablement materials</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px 0px 0px 80px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">-Executive messaging</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px 0px 0px 80px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">-Social media content</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px 0px 0px 80px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">-Presentation materials</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px 0px 0px 80px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">-Video scripts</span></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Translate complex investment concepts into clear, persuasive, and accessible messaging</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Develop content that balances educational value with business objectives</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Measure and Improve Performance</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Monitor content performance and audience engagement metrics</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Use data and insights to refine messaging and content strategy</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Continuously identify opportunities to improve effectiveness and impact</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Stay informed on industry trends, content best practices, and evolving advisor needs</span></li></ul><h6 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:13pt;font-weight:600;letter-spacing:0.25px;margin-top:8px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Qualifications&nbsp;</strong></b></h6><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><i><b><strong style=\"font-size:12pt;font-style:italic;white-space:pre-wrap;\">Required</strong></b></i></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">5-10 years of experience in content strategy, brand marketing, communications, copywriting, or a related field</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Exceptional writing, editing, and storytelling abilities</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Experience developing content strategies that support business growth objectives</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Demonstrated ability to create compelling content across multiple channels and formats</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Strong understanding of audience segmentation and content performance measurement</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Experience collaborating with senior leaders and cross-functional teams</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><i><b><strong style=\"font-size:12pt;font-style:italic;white-space:pre-wrap;\">Preferred</strong></b></i></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Experience in financial services, asset management, wealth management, or a related industry</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Familiarity with advisor-focused marketing and distribution models</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Experience supporting executive thought leadership programs</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Understanding of marketing automation, CRM systems, and digital marketing channels</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If&nbsp;you’re&nbsp;looking for a slow pace and low volume, this&nbsp;isn’t&nbsp;for you.&nbsp;If you want to drive, build, and scale, this is your shot.&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><h6 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:13pt;font-weight:600;letter-spacing:0.25px;margin-top:8px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Benefits:</strong></b></h6><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Medical insurance</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Vision insurance</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Dental insurance</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Health savings account option</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">401(k) &amp; other retirement benefits</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Paid maternity leave</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Paid paternity leave</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Commuter benefits</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Disability insurance</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Paid time off</span></li></ul>",
      "company": "<meta><h6 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:13pt;font-weight:600;letter-spacing:0.25px;margin-top:8px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">The Opportunity</strong></b><span style=\"white-space:pre-wrap;\">&nbsp;</span></h6><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">At Potomac, we’re not for everyone—and that’s by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don’t need handholding to make things happen. &nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">We’re a</span><span style=\"white-space:pre-wrap;\">&nbsp;</span><span style=\"font-size:12pt;white-space:pre-wrap;\">boutique</span><span style=\"white-space:pre-wrap;\">&nbsp;</span><span style=\"font-size:12pt;white-space:pre-wrap;\">tactical</span><span style=\"white-space:pre-wrap;\">&nbsp;</span><span style=\"font-size:12pt;white-space:pre-wrap;\">asset manager</span><span style=\"white-space:pre-wrap;\">&nbsp;</span><span style=\"font-size:12pt;white-space:pre-wrap;\">with a differentiated product</span><span style=\"white-space:pre-wrap;\">&nbsp;</span><span style=\"font-size:12pt;white-space:pre-wrap;\">that serves</span><span style=\"white-space:pre-wrap;\">&nbsp;</span><span style=\"font-size:12pt;white-space:pre-wrap;\">the</span><span style=\"white-space:pre-wrap;\">&nbsp;</span><span style=\"font-size:12pt;white-space:pre-wrap;\">independent broker-dealer and RIA</span><span style=\"white-space:pre-wrap;\">&nbsp;</span><span style=\"font-size:12pt;white-space:pre-wrap;\">channel&nbsp;&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk</span><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">®.</strong></b><span style=\"font-size:12pt;white-space:pre-wrap;\"> &nbsp;</span></p>"
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