Sr. Manager, Lifecycle (Nurture, Retention & Loyalty)

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    "description": "<p><span style=\"color: rgb(29, 28, 29); font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">About Us</span></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Inter, sans-serif; font-size: 12pt\">Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail)! We make days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat. We're rooted in innovation and driven by care, with our signature fabrics, Lunaluxe® and Soluxe®, custom-developed to support the way kids move, sleep, and grow — because comfort isn't just how it feels, it's how it's made. Driven by creativity, passion, and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world. We're excited to be doing this, and we hope you will be too. If our mission resonates, we would love to hear from you!</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Location:</span></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Inter, sans-serif; font-size: 12pt\">Hybrid, with three days minimum out of our brand new, state of the art headquarters in Los Angeles, CA</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Visa Sponsorship:</span></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Inter, sans-serif; font-size: 12pt\">This position is not eligible for Visa sponsorship.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">The Role:</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We are looking for a Senior Manager, Lifecycle (Nurture, Retention &amp; Loyalty) to join our dream team! Reporting directly to the Director of Lifecycle &amp; Loyalty, you will be cLTV-obsessed and the pinnacle of post-purchase innovation. Your mission is to turn one-time buyers into lifelong brand advocates, ensuring that every customer feels they’ve made a magical decision for their family the moment they click \"purchase\".</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">You will own the relationship after the first transaction, leveraging data, AI, and community-building strategies to increase purchase frequency and maximize Customer Lifetime Value (cLTV). From scaling our brand-new loyalty program to architecting sophisticated win-back flows, you will ensure our community feels seen, valued, and rewarded.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(29, 28, 29); font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">What you’ll do: </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Architect the Retention Roadmap: Partner with the Director to define the strategic direction of our nurture ecosystem, focusing on recurring revenue, repeat purchase frequency, and long-term engagement.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Optimize the Loyalty Program: Lead the messaging and engagement strategy for our \"built-from-scratch\" loyalty programs, ensuring \"smile-sparking\" rewards at every touchpoint.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Post-Purchase &amp; Education Mastery: Own the journey after the first order, including transactional messaging, product education, and \"how-to\" onboarding to ensure customer success.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Scale Personalization &amp; ML: Shape how we use machine learning (such as churn risk, propensity modeling, and recommendation ranking) to deliver high-value, personalized communications.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Win-Back &amp; Reactivation: Design and optimize automated re-engagement, replenishment, and win-back flows to mitigate churn and bring \"hibernating\" customers back into the fold.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Community &amp; Advocacy: Leverage reviews and social proof to build brand equity and foster a community that customers are proud to belong to.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Collaborate &amp; Experiment: Partner cross-functionally with Creative, CS, Merchandising, and Site teams to operationalize continuous A/B testing that improves the repeat user lifecycle.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Cross-Sell &amp; Up-Sell Strategy: Utilize purchase history and AI to recommend the next best product, driving higher AOV and deeper account adoption.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">What you’ll bring to the team:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience: 5+ years in Lifecycle Marketing, CRM, or Growth, with a proven track record in retention and loyalty strategy for a D2C or e-commerce brand.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strategy First: Ability to build strategic roadmaps and learning agendas that drive measurable LTV growth.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Analytical Mindset: Expert-level knowledge of A/B testing and the ability to translate complex data into actionable insights.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Tech-Savvy: Experience with major customer engagement platforms (e.g., Klaviyo, Iterable, Bloomreach) and loyalty infrastructure.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">ML Fluency: Comfort working with data teams to productize machine learning models like churn prediction or recommendation engines.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Communication: An excellent communicator who can align diverse stakeholders—from Customer Service to Merchandising—around shared retention outcomes.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">The \"Little Sleepies\" Spirit: A proactive self-starter who thrives in a collaborative, fast-paced environment and isn't afraid to innovate.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">What success looks like: </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Repeat Purchase Rate</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Customer Lifetime Value (LTV)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Churn Rate &amp; Win-back Efficiency</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Loyalty Program Engagement (Participation &amp; Revenue)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Average Order Value (AOV)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Review Conversion &amp; Social Proof Lift</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Test Velocity &amp; Personalization Lift</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">What we’re excited to offer you:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">A supportive environment that fosters and encourages new ideas and innovation</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">The opportunity to stock your drawers with Little Sleepies! Free pajamas &amp; Play product when you join (and every year on your work anniversary!) and a generous employee discount all year long to keep you cozy</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Benefits:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Health, dental, and vision insurance</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Paid time off, vacation</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Sick days</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Paid holidays</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Short and long-term disability</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Life insurance</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">401(k)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Employee Assistance Program</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Flexible Spending Accounts</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Home office stipend</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Internet stipend</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Company discount</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Team building activities</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Company-issued computer</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Little Sleepies is an equal-opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>",
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