Marketing Associate

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    "location": {
      "city": "Los Angeles",
      "state": "California",
      "postalCode": "90038",
      "addressCountry": "United States"
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    "datePosted": "2026-05-21",
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    "description": "<p><span style=\"font-size: 8pt\">WORK WITH US</span></p>\n<p><span style=\"font-size: 8pt\">Service-Meets-Retail,</span></p>\n<p><span style=\"font-size: 8pt\">Experiential Skincare Company</span><br><br></p>\n<p><span style=\"color: rgb(7, 125, 67); font-size: 8pt; font-weight: bold\">C</span><span style=\"color: rgb(7, 125, 67); font-size: 8pt; font-weight: bold\">ompany description</span></p>\n<p><span style=\"font-size: 8pt\">Founded in 2019, Formula Fig is an innovative digital-first experiential skincare company operating 8+ Fig Bar locations across Canada (Vancouver, Toronto) and the US (Los Angeles). We've built a flywheel model connecting formulafig.com with our physical Fig Bars, offering high-tech treatments integrated with carefully curated third-party retail products. Our treatments seamlessly incorporate both partner products and our proprietary skincare line, FFFormulations, which launches this year—marking our evolution into a fully integrated treatment and product brand.</span><br></p>\n<p><br></p>\n<p><span style=\"font-size: 8pt; font-weight: bold\">ROLE DESCRIPTION</span></p>\n<p><span style=\"font-size: 8pt\">We’re seeking a Marketing Associate who will act as the operational engine behind our marketing team.  As the Marketing Associate, you'll own the daily execution of our community management on social channels, UGC pipeline, and in-person events — while supporting our brand partnerships and the FFFormulations launch. You sit at the intersection of brand, community, and guest experience — this is a role for someone who lives the Formula Fig brand and can translate it into every comment reply, story repost, Fig Fan touchpoint, and Fig Bar event.</span><br></p>\n<p><span style=\"font-size: 8pt\">This role will report to the CEO.</span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-size: 8pt; font-weight: bold\">KEY RESPONSIBILITIES</span></p>\n<p><span style=\"font-size: 8pt; font-weight: bold\">Social media operations (daily)</span></p>\n<ul>\n<li><span style=\"font-size: 8pt\">Execute daily social community engagement across Instagram, TikTok, and emerging channels under direction </span></li>\n<li><span style=\"font-size: 8pt\">Draft caption copy for social posts and brand-voice copy for use across social, email/SMS, and landing pages — hand off to the Digital Associate for digital deployment</span></li>\n<li><span style=\"font-size: 8pt\">Respond to comments, DMs, and tagged stories within 4 hours during working hours</span></li>\n<li><span style=\"font-size: 8pt\">Capture, request, and organize UGC from Fig Fans and guests</span></li>\n<li><span style=\"font-size: 8pt\">Hand off captured UGC and assets to the Digital Associate for deployment into social, Klaviyo, and landing pages</span></li>\n<li><span style=\"font-size: 8pt\">Manage the content phone for real-time stories, UGC reshares, and Fig Fan amplification</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 8pt; font-weight: bold\">Fig Fan + community management</span></p>\n<ul>\n<li><span style=\"font-size: 8pt\">Own day-to-day Fig Fan outreach, tracking, and Asana board hygiene</span></li>\n<li><span style=\"font-size: 8pt\">Facilitate Fig Fan bookings and treatment coordination alongside the Guest Concierge team</span></li>\n<li><span style=\"font-size: 8pt\">Maintain Gorgias internal notes for every active Fig Fan</span></li>\n<li><span style=\"font-size: 8pt\">Manage Fig Fan referral codes, tracking, and redemption follow-up</span></li>\n<li><span style=\"font-size: 8pt\">Surface trends, top-performing creators, and partnership opportunities to the Marketing team</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 8pt; font-weight: bold\">Press + Media support</span></p>\n<ul>\n<li><span style=\"font-size: 8pt\">Track award submission deadlines and assemble materials for industry recognition</span></li>\n<li><span style=\"font-size: 8pt\">Maintain the active press list and journalist outreach tracker</span></li>\n<li><span style=\"font-size: 8pt\">Coordinate sample sends, press kits, and follow-up logistics post-launch or post-event</span></li>\n<li><span style=\"font-size: 8pt\">Triage incoming press inquiries through Gorgias and route to the marketing team</span></li>\n<li><span style=\"font-size: 8pt\">Pull data and assemble materials for quarterly brand marketing reporting</span></li>\n</ul>\n<p><span style=\"font-size: 8pt; font-weight: bold\">Events + partnerships coordination</span></p>\n<p><span style=\"font-size: 8pt\">Execute the day-to-day operations of two active programmes plus in-bar events, under direction of the marketing team:</span></p>\n<p><br></p>\n<p><span style=\"font-size: 8pt; font-style: italic; font-weight: bold\">Local Business Partnership Programme</span></p>\n<ul>\n<li><span style=\"font-size: 8pt\">Coordinate the active LA + Vancouver gifting partner network (currently 25+ partners across fitness, coffee, lifestyle)</span></li>\n<li><span style=\"font-size: 8pt\">Execute gift card seeding and partner-side admin</span></li>\n<li><span style=\"font-size: 8pt\">Coordinate partner-led activations across the calendar: Pride, marathons, regional festivals, Mother's Day, Coachella</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 8pt; font-style: italic; font-weight: bold\">Brand Partner Activation Programme</span></p>\n<ul>\n<li><span style=\"font-size: 8pt\">Execute Surprise &amp; Delight rounds (H+G Guest Passes) for active brand partners</span></li>\n<li><span style=\"font-size: 8pt\">Coordinate Team Champions: comp facials + on-site content capture</span></li>\n<li><span style=\"font-size: 8pt\">Execute brand partner onboarding logistics: materials, sample sends, asset coordination, dedicated email/social moments alongside the Digital Marketing Associate</span></li>\n<li><span style=\"font-size: 8pt\">Support brand-led in-bar Fig Bar events end-to-end: vendor coordination, RSVP management, gifting, setup, on-site flow, photography/UGC capture</span></li>\n<li><span style=\"font-size: 8pt\">Manage pre-event marketing comms (invites, social teasers) and post-event recap content</span></li>\n<li><span style=\"font-size: 8pt\">Maintain the marketing events + partnerships calendar in Asana</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 8pt; font-weight: bold\">Cross-functional coordination</span></p>\n<ul>\n<li><span style=\"font-size: 8pt\">Partner daily with the Digital Marketing Associate — hand off UGC, social assets, and brand-voice copy </span></li>\n<li><span style=\"font-size: 8pt\">Bridge marketing and Guest Experience: ensure Gorgias workflows and guest-facing touchpoints stay aligned with brand voice</span></li>\n<li><span style=\"font-size: 8pt\">Coordinate with team on Brand Partnerships on activation execution</span></li>\n<li><span style=\"font-size: 8pt\">Support FFFormulations launch marketing operations: teasers, sneak peeks, launch day social, post-launch UGC</span></li>\n<li><span style=\"font-size: 8pt\">Triage marketing-related guest escalations alongside the Guest Experience team, ensuring brand voice and resolution speed</span></li>\n<li><span style=\"font-size: 8pt\">Participate in the Clienteling Framework for repeat and high-value guests, in partnership with Guest Experience and Fig Bar Managers</span></li>\n</ul>\n<p><span style=\"font-size: 8pt; font-weight: bold\">Admin + ops</span></p>\n<ul>\n<li><span style=\"font-size: 8pt\">Asset trafficking, vendor coordination, basic reporting</span></li>\n<li><span style=\"font-size: 8pt\">Maintain the marketing calendar and brief docs to Formula Fig standards</span></li>\n<li><span style=\"font-size: 8pt\">Apply the \"no brief, no work\" creative standard and the CRI framework (Context / Recommendation / Impact) on every ask</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 8pt; font-weight: bold\">QUALIFICATIONS</span></p>\n<ul>\n<li><span style=\"font-size: 8pt\">1–3 years in social media, community management, events, or marketing coordination — beauty, wellness, or hospitality preferred</span></li>\n<li><span style=\"font-size: 8pt\">Native fluency in Instagram + TikTok; understands platform mechanics, not just trends</span></li>\n<li><span style=\"font-size: 8pt\">Brand-first taste: can articulate why a piece of content is or isn't on-brand, beyond \"it looks good\"</span></li>\n<li><span style=\"font-size: 8pt\">Operationally rigorous: lives in Asana, comfortable with Gorgias, Figma, Google Workspace. Familiarity with Klaviyo a bonus</span></li>\n<li><span style=\"font-size: 8pt\">Event execution experience: comfortable running on-site logistics, vendor coordination, and same-day problem solving</span></li>\n<li><span style=\"font-size: 8pt\">PR / press experience an asset: comfortable with award submissions, journalist outreach, and press list management</span></li>\n<li><span style=\"font-size: 8pt\">Experience managing partner networks at scale (10+ active partnerships, gifting coordination, contract trafficking)</span></li>\n<li><span style=\"font-size: 8pt\">Strong written communication; can draft caption copy, DM responses, and internal updates in voice</span></li>\n<li><span style=\"font-size: 8pt\">Comfortable in a fast-moving, founder-led environment with shifting priorities</span></li>\n<li><span style=\"font-size: 8pt\">LA-based; able to be in-person at WeHo and Culver Steps Fig Bars regularly</span></li>\n</ul>\n<p><span style=\"font-size: 8pt\"><span style=\"font-size: 8pt; font-weight: bold\">COMPENSATION<br></span><span style=\"font-size: 8pt\">The anticipated compensation range for this position is <span style=\"font-weight: bold\">$26–$30 per hour,</span> depending on experience, skills, and qualifications.</span><span style=\"font-size: 8pt; font-weight: bold\"><br></span></span></p>",
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