Vice President, Integrated Marketing

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    "requisitionDescription": "<p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;' data-pasted=\"true\"><span style=\"font-size: 14px; font-family: arial, sans-serif;\">Dairy Farmers of Wisconsin is looking for a Vice President of Integrated Marketing.</span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-size: 14px; font-family: arial, sans-serif;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-size: 14px; font-family: arial, sans-serif;\"><strong><em>About the Dairy Farmers of Wisconsin (DFW):</em></strong> We are a non-profit organization fully funded by the dairy farmers of Wisconsin. Our mission is to help Wisconsin&rsquo;s dairy farm families thrive by building demand for products made in Wisconsin with Wisconsin milk &hellip; like cheese.&nbsp;</span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-size: 14px;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-size: 14px; font-family: arial, sans-serif;\"><strong><em>About the Role:</em></strong> In this role, you will serve as a strategic marketing leader responsible for aligning DFW&rsquo;s brand, retail, and channel marketing efforts into integrated programs that drive demand for Wisconsin dairy products across various markets while strengthening Wisconsin dairy&rsquo;s presence domestically and internationally. &nbsp;Specifically, you will&hellip;</span></p><div style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><ul style=\"margin-bottom: 0in; margin-left: 0.25in;\"><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 0in; font-size: 14px; font-family: arial, sans-serif;\">Lead and unify brand, retail/channel, creative, and industry-facing marketing strategies into a cohesive go-to-market approach.</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Strategic advisor to help shape the future direction of DFW marketing by aligning marketing investments with high-impact growth opportunities that drive measurable outcomes in brand health, demand generation, and partner engagement.&nbsp;</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Transform brand strategy into marketing programs across digital, retail, media, events, and industry partnerships. Ensure alignment between brand storytelling, promotional efforts, buyer engagement, and partner activations.</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Lead the creative function, creative workflow processes, and Digital Asset Management (DAM) system, ensuring best-in-class execution, efficiency, and brand consistency across all marketing outputs.</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Oversee strategy and execution of domestic and international trade shows and events. Guide buyer engagement strategies, including missions and experiential programs.</li><li style=\"margin: 0in; font-size: 14px; font-family: arial, sans-serif;\">Collaborate closely with Dairy Processor Partnerships(DPP) team to align marketing efforts with industry needs. Help processors leverage DFW marketing programs and participate in storytelling and promotional initiatives.&nbsp;</li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;margin-left:.5in;'><span style=\"font-size: 14px; font-family: arial, sans-serif;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-size: 14px; font-family: arial, sans-serif;\"><strong><em>&nbsp;About You:</em></strong> Must be a very seasoned, CPG marketing executive, with a bachelor&rsquo;s degree plus at least 15+ years of experience in progressive marketing leadership, ideally in CPG, consumer durables with retail grocery customer base, food, agriculture or related sectors . Proven ability to build brands, develop strategy and execute impactful marketing programs. Ability to influence, lead and collaborate across teams and diverse target audiences. You will positively contribute to a culture of unity and excellence here at DFW by being hungry, humble and smart.&nbsp;</span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-size: 14px; font-family: arial, sans-serif;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-size: 14px; font-family: arial, sans-serif;\">&nbsp;<strong><em>About the Job &amp; Benefits</em></strong>. This position is located Madison, Wisconsin. You should be willing to travel approximately 30% of the time, including occasional evenings and weekends. Compensation consists of a competitive salary and benefits package that includes a company-funded 401k plan, summer hours, as well as casual office attire.</span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-size: 14px; font-family: arial, sans-serif;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style=\"font-size: 14px; font-family: arial, sans-serif;\">DFW is an equal opportunity employer. &nbsp;</span></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><br></p><p style='margin:0in;font-size:16px;font-family:\"Aptos\",sans-serif;'><br></p>\n",
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