Digital Marketing Manager

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    "jobTitle": "Digital Marketing Manager",
    "location": "Grease Monkey International LLC - Greenwood Village, CO 80111",
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    "description": "<p style=\"text-align: center;\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\"><b><span style=\"font-size:18.0pt\"><span style=\"color:#1f3864\">Digital Marketing Manager</span></span></b></span></span></p>\r\n\r\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\"><i><span style=\"font-size:13.0pt\"><span style=\"color:#555555\">Paid Media &amp; Organic Social Focus</span></span></i></span></span></p>\r\n\r\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Location: Greenwood Village, Colorado</span></span></p>\r\n\r\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Reports To: Director of Digital Marketing</span></span></p>\r\n\r\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Employment Type: Full-time, Exempt</span></span></p>\r\n\r\n<h1 style=\"margin-top:20px; margin-bottom:8px\"><span style=\"font-size:16pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#1f3864\"><span style=\"font-size:14.0pt\">Job Summary</span></span></span></span></h1>\r\n\r\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">The Digital Marketing Manager will execute paid media and organic social strategies that directly contribute to new car growth &mdash; acquiring new customers and driving vehicles into bay. This is a performance-driven role operating within a performance-driven culture where results are measured, owned, and acted upon.</span></span></p>\r\n\r\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Working closely with the Director of Digital Marketing, this role supports the execution of campaigns through agency partners and internal teams, while maintaining hands-on accountability for day-to-day performance outcomes. It requires a deep working knowledge of platform mechanics across paid and organic channels to effectively support strategy, manage budgets, and keep execution partners performing to a high standard.</span></span></p>\r\n\r\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">This role is well-suited for a proactive self-starter who thrives in a results-oriented environment, can manage multiple digital initiatives simultaneously, and is energized by working alongside senior leadership to move performance in the right direction.</span></span></p>\r\n\r\n<h1 style=\"margin-top:20px; margin-bottom:8px\"><span style=\"font-size:16pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#1f3864\"><span style=\"font-size:14.0pt\">Key Responsibilities</span></span></span></span></h1>\r\n\r\n<h2 style=\"margin-top:16px; margin-bottom:5px\"><span style=\"font-size:13pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#2e5090\"><span style=\"font-size:12.0pt\">Paid Media Strategy &amp; Oversight</span></span></span></span></h2>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Oversee paid media strategy across Google Ads, Meta (Facebook/Instagram), and emerging channels including CTV</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Guide campaign direction, budget allocation, and optimization strategy to improve KPIs including CPC, CPA, CTR, and offline conversion metrics</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Support the execution of campaigns through agency partners and internal teams, ensuring all efforts are aligned with business goals and new car growth objectives</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Maintain strong working knowledge of Google Ads and Meta Ads platforms &mdash; including campaign structure, optimization levers, and attribution &mdash; to effectively manage performance and budgets</span></span></li>\r\n</ul>\r\n\r\n<h2 style=\"margin-top:16px; margin-bottom:5px\"><span style=\"font-size:13pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#2e5090\"><span style=\"font-size:12.0pt\">Organic Social Strategy &amp; Community Management Oversight</span></span></span></span></h2>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Develop and oversee organic social strategy, including content calendars aligned to marketing priorities</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Lead ideation and development of content concepts, including testing emerging formats, trends, and platforms</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Identify and execute on opportunities with Reddit and influencer partnerships to expand brand reach and credibility</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Provide direction to internal teams or agencies executing content and publishing; may require direct publishing in some instances</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Establish best practices for community management, including response guidelines and brand voice</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Monitor performance and guide optimizations based on insights and platform trends</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Manage strategy, development and execution for new social channels such as TikTok, Reddit, and others</span></span></li>\r\n</ul>\r\n\r\n<h2 style=\"margin-top:16px; margin-bottom:5px\"><span style=\"font-size:13pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#2e5090\"><span style=\"font-size:12.0pt\">Competitive Intelligence</span></span></span></span></h2>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Regularly monitor and analyze competitor paid media activity &mdash; including channels, spend signals, offers, and creative strategy</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Track competitive offers in market (promotions, pricing, seasonal pushes) to inform offer strategy and creative positioning</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Synthesize competitive insights into actionable recommendations for the Director of Digital Marketing and cross-functional stakeholders</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Maintain a working knowledge of where key competitors are investing and how that shifts over time</span></span></li>\r\n</ul>\r\n\r\n<h2 style=\"margin-top:16px; margin-bottom:5px\"><span style=\"font-size:13pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#2e5090\"><span style=\"font-size:12.0pt\">Agency Management (Paid &amp; Organic)</span></span></span></span></h2>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Manage day-to-day relationships with external agency partners across paid media and organic social, working closely with the Director of Digital Marketing on overall strategy and direction</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Set clear performance expectations, KPIs, budgets, and deliverables in alignment with Director-led priorities</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Hold agency partners accountable to performance goals and escalate material issues or strategic decisions to the Director</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Ensure agency efforts remain aligned with internal marketing objectives and business goals</span></span></li>\r\n</ul>\r\n\r\n<h2 style=\"margin-top:16px; margin-bottom:5px\"><span style=\"font-size:13pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#2e5090\"><span style=\"font-size:12.0pt\">Performance Analytics &amp; KPI Ownership</span></span></span></span></h2>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Track, analyze, and report on performance across paid and organic channels</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Own and understand key marketing KPIs (e.g., CPA, ROAS, engagement rate, conversion rate)</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Translate data into actionable insights, optimization strategies, and clearly structured test-and-learn hypotheses &mdash; whether testing channels, creative approaches, audience segments, or offers</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Design and evaluate ongoing experiments to build institutional knowledge about what drives performance</span></span></li>\r\n</ul>\r\n\r\n<h2 style=\"margin-top:16px; margin-bottom:5px\"><span style=\"font-size:13pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#2e5090\"><span style=\"font-size:12.0pt\">AI-Powered Workflows</span></span></span></span></h2>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Demonstrate active, consistent use of AI tools to increase efficiency, accelerate analysis, and improve output quality across paid media, social, and reporting functions</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Apply AI to automate or streamline repetitive workflows including reporting, creative briefing, competitive monitoring, and performance summarization</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Stay current on emerging AI capabilities relevant to digital marketing and proactively surface opportunities to apply them</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Proficiency with AI tools is required, not optional &mdash; candidates will be expected to speak to specific use cases during the interview process</span></span></li>\r\n</ul>\r\n\r\n<h2 style=\"margin-top:16px; margin-bottom:5px\"><span style=\"font-size:13pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#2e5090\"><span style=\"font-size:12.0pt\">Digital Project Management</span></span></span></span></h2>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Lead digital marketing initiatives from concept through execution via internal teams and agency partners</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Act as the primary point of coordination to ensure timelines, deliverables, and cross-functional alignment are met</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Proactively identify opportunities, gaps, and risks across digital programs</span></span></li>\r\n</ul>\r\n\r\n<h2 style=\"margin-top:16px; margin-bottom:5px\"><span style=\"font-size:13pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#2e5090\"><span style=\"font-size:12.0pt\">Content &amp; Creative Collaboration</span></span></span></span></h2>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Partner with creative and brand teams to develop high-performing ad creative and social content</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Ensure all content aligns with brand voice while driving measurable performance outcomes</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Continuously test and iterate creative based on performance data</span></span></li>\r\n</ul>\r\n\r\n<h2 style=\"margin-top:16px; margin-bottom:5px\"><span style=\"font-size:13pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#2e5090\"><span style=\"font-size:12.0pt\">Cross-Functional Collaboration &amp; Franchise Support</span></span></span></span></h2>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Work closely with brand, franchise, analytics, operations, and leadership teams to align strategies</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Partner with franchisees and internal stakeholders to help bridge knowledge gaps in paid media and digital marketing</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Communicate strategies, performance insights, and best practices in a clear and approachable way</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Provide guidance and education to non-digital stakeholders to support adoption and alignment</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Coordinate with internal stakeholders and external vendors to execute campaigns effectively</span></span></li>\r\n</ul>\r\n\r\n<h1 style=\"margin-top:20px; margin-bottom:8px\"><span style=\"font-size:16pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#1f3864\"><span style=\"font-size:14.0pt\">Qualifications</span></span></span></span></h1>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">5+ years of experience in digital marketing with a strong focus on paid media and organic social</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Proven success overseeing paid campaigns and social strategies with measurable results</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Strong understanding of Google Ads and Meta Ads Manager, including campaign structure and optimization</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Experience managing agencies across paid and/or organic channels</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Strong understanding of marketing KPIs and performance measurement</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Demonstrated ability to self-manage, prioritize work, and drive projects forward independently</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Experience managing budgets and allocating spend across channels</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Demonstrated proficiency using AI tools to improve marketing workflows and output</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Bachelor&amp;#x2019;s degree in Marketing, Business, or related field</span></span></li>\r\n</ul>\r\n\r\n<h1 style=\"margin-top:20px; margin-bottom:8px\"><span style=\"font-size:16pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#1f3864\"><span style=\"font-size:14.0pt\">Key Skills</span></span></span></span></h1>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Paid Media Strategy &amp; Optimization</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Organic Social Strategy &amp; Content Planning</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Competitive Intelligence &amp; Market Monitoring</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Community Management Oversight</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Agency Management</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">KPI Analysis &amp; Performance Reporting</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Test-and-Learn / Experimentation Design</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">AI Tool Proficiency</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Digital Project Management</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Strong Communication &amp; Collaboration Skills</span></span></li>\r\n</ul>\r\n\r\n<h1 style=\"margin-top:20px; margin-bottom:8px\"><span style=\"font-size:16pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#1f3864\"><span style=\"font-size:14.0pt\">Compensation &amp; Benefits</span></span></span></span></h1>\r\n\r\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Salary Range: $85,000 &ndash; $95,000 (depending on experience)</span></span></p>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Medical, dental, and vision insurance</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">401(k) with company participation</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Life and disability insurance</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Additional voluntary benefits</span></span></li>\r\n</ul>\r\n\r\n<h1 style=\"margin-top:20px; margin-bottom:8px\"><span style=\"font-size:16pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#1f3864\"><span style=\"font-size:14.0pt\">Working Conditions</span></span></span></span></h1>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Ability to sit or stand for extended periods</span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">Occasional evenings or weekends as needed</span></span></li>\r\n</ul>\r\n\r\n<h1 style=\"margin-top:20px; margin-bottom:8px\"><span style=\"font-size:16pt\"><span style=\"font-family:Arial,sans-serif\"><span style=\"color:#1f3864\"><span style=\"font-size:14.0pt\">Disclaimer</span></span></span></span></h1>\r\n\r\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Arial,sans-serif\">This job description is intended to describe the general nature of the role and is not an exhaustive list of all responsibilities. Additional duties may be assigned as needed.</span></span></p>\r\n",
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This is a performance-driven role operating within a performance-driven culture where results are measured, owned, and acted upon.\\r\\n\\r\\nWorking closely with the Director of Digital Marketing, this role supports the execution of campaigns through agency partners and internal teams, while maintaining hands-on accountability for day-to-day performance outcomes. 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