Senior Paid Media Strategist

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    "description": "<p><span style=\"color: rgb(20, 82, 136); font-size: 18pt; font-weight: bold\">Job Description</span></p>\n<p><span style=\"font-family: Inter,sans-serif; font-size: 12pt; font-style: italic; font-weight: bold\">Hey, we got your attention! </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Thanks for checking us out! We’re hiring and looking for our next top Senior Paid Media Strategist who is ready to contribute to a diverse portfolio of clients across North America.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">A little about Konstruct…</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We are a B2B-focused digital marketing agency headquartered in Calgary, Alberta, but we have clients all over North America.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We specialize in search, paid, and content marketing. And we're damn good at all 3!</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We have a hybrid work model with three in-office days that fuel our collective pursuit of success. Champions aren't made in isolation, and we're serious about winning together.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Unlike many other agencies, we’re serious about having a healthy work-life balance. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We believe we can’t grow as a company unless we help you grow as a marketer, and we are obsessive about both.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We take our culture seriously, nothing is more important to us than creating an environment where people can learn, grow, and have fun doing great work together. Thursday team lunches, anyone?</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We’re looking for curious self-starters who don't settle for \"good enough.\" We sweat the details...every time!</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">A little about the role…</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">As a Sr </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Paid Ads Strategist,</span><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> you will lead the planning, execution, and optimization of multi-channel digital campaigns across </span><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Search, Display, and Social</span><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> platforms. In this client-facing role, you’ll collaborate closely with key stakeholders to develop holistic media strategies that align with business objectives and drive measurable growth.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">You will be responsible for end-to-end campaign management from strategic planning and tactical execution to performance analysis and insights reporting. In addition, you’ll play a key role in identifying opportunities to expand client partnerships by uncovering growth areas, proposing new initiatives, and continuously refining our approach to meet evolving goals.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">The right candidate lives and breathes paid media. You are up to date with knowledge of the latest PPC and digital marketing trends and can translate them into impactful campaign strategies. You’re in this field because you love the pace and embrace change. You live by the motto “implement, test, optimize, repeat”. You want our clients to get the best bang for their buck and grow like crazy. Data makes you tick, you can never get enough of it and can get lost in spreadsheets analyzing data for hours. </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Candidates must be located in the Calgary area.</span></p>\n<p><span style=\"font-family: Inter,sans-serif; font-size: 12pt; font-weight: bold\">A little about you…</span></p>\n<ul>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">7+ years of ad buying and managing experience across paid acquisition platforms </span><span style=\"font-family: Inter,sans-serif; font-size: 12pt; font-weight: bold\">and 3+ years specializing in performance marketing</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Thorough understanding of digital marketing and PPC best practices and strategies</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Proven experience building, maintaining, and optimizing successful digital strategies and paid campaigns on platforms like programmatic, Google, Facebook, LinkedIn, Twitter, Microsoft, and YouTube</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Proven experience building complex, multi-step funnel strategies by distilling high-level business goals (revenue, pipeline growth, sales impact) into actionable marketing strategies, prioritization, and performance metrics across channels.</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Ability to effectively manage multiple goals (revenue, engagement, awareness) and to continuously improve month-over-month KPI targets</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Proficiency managing mid-to-large-scale budgets ($30K/mo+)</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Great at search copywriting. You can write headlines that get (and convert) the click. And can easily craft new angles on demand</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Familiarity with A/B and multivariate experiments</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Great analytical skills and pattern recognition. You can quickly spot trends, trim the fat, and scale what’s working</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt; font-weight: bold\">Enjoy communicating with clients and adept at data storytelling</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Excellent written and verbal communication skills especially when walking clients through strategy plans and campaign reports</span></li>\n</ul>\n<p><span style=\"font-family: Inter,sans-serif; font-size: 12pt; font-weight: bold\">Things that will greatly improve your candidacy:</span></p>\n<ul>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Prior performance agency experience</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Google Ads Certified in Search, Display, Shopping, and Video</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Microsoft Ads Certified</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Facebook Certified</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Google Analytics Certified</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Experience setting up analytics and conversion tracking (Google Analytics / Google Tag Manager)</span></li>\n</ul>\n<p><span style=\"font-family: Inter,sans-serif; font-size: 12pt; font-weight: bold\">Your Qualities:</span></p>\n<ul>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Details matter, you sweat the small stuff</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Relentless curiosity, you’re not afraid to ask hard questions and challenge the status quo</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Strong communicator, you have a talent for translating complex strategies into client-friendly language</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Marketer at heart, new trends, tactics, and tools keep you up at night</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Competitive, good enough is rarely good enough</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Empathetic, a client’s wins and losses are your wins and losses</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">You want to do great work, and be on a team that enables that</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">You maintain a data-first approach assess campaign performance and pinpoint issues</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">You love to learn - this field is always changing and you love to change with it!</span></li>\n</ul>\n<p><span style=\"font-family: Inter,sans-serif; font-size: 12pt; font-weight: bold\">Some Tips For Your Cover Letter:</span></p>\n<ul>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">We aren't looking for someone who just follows a checklist; we need a strategist who understands the \"Why\" behind the \"What.\" </span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt; font-weight: bold\">Walk us through your strategic decision-making process:</span><span style=\"font-family: Inter,sans-serif; font-size: 12pt\"> How do you move beyond platform metrics (ROAS/CPC) to drive actual business outcomes for a client?</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt; font-weight: bold\">Highlight a complex \"Win\":</span><span style=\"font-family: Inter,sans-serif; font-size: 12pt\"> Tell us about a time you identified a non-obvious business challenge or a nuanced data point that required a total pivot in strategy.</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt; font-weight: bold\">Focus on the Logic:</span><span style=\"font-family: Inter,sans-serif; font-size: 12pt\"> Describe how you balanced client expectations with your strategic recommendations to achieve a unique result.</span></li>\n</ul>\n<p><span style=\"font-family: Inter,sans-serif; font-size: 12pt; font-weight: bold\">Job Perks:</span></p>\n<ul>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Hybrid work environment</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Competitive compensation</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Vacation and paid time off</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Extended health care</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Free parking</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Office games (prepare to get your foos on!)</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Full kitchen stocked full of snacks</span></li>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt\">Pizza Thursdays</span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter,sans-serif; font-size: 12pt; font-weight: bold\">Be part of a fast-growing team that is in it to win it!</span></li>\n</ul>\n<p><span style=\"font-family: Inter,sans-serif; font-size: 12pt; font-weight: bold\">You read all the way to the bottom:  We love you already!</span></p>",
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