WeLab Bank - Head of Marketing

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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">WeLab, a leading pan-Asian fintech platform, operates two digital banks (WeLab Bank and Bank Saqu) as well as multiple online financial services in Hong Kong, Mainland China, and Indonesia, with over 70 million individual users and over 700 enterprise customers. WeLab uses game-changing technology to help users access credit, save money, and enjoy their financial journey.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">At WeLab, we always put our people first. Embarking on a career with WeLab means being part of the driving force to make financial services accessible for everyone. In our flat and agile organization, you will get all the opportunities to make real impacts and deliver change. Most importantly, while you achieve greatness, we will ensure you have an amazing experience at WeLab!</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Our team is energetic and passionate who can deliver and execute, and we are looking for intellectually curious, open-minded, and smart-working individuals who are just as passionate as we are about making financial services enjoyable.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Join us to build a better financial future for everyone! </span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">About You:</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You enjoy doing purpose-led and meaningful work</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You have a strong thirst for knowledge and are driven to find solutions that don't exist yet</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You are comfortable with ambiguity and extremely resourceful (in your past life, you could've been a detective)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You always find a way to get things done without sacrificing the quality of your work, integrity, and values</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">No task is off limits for you</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You are humble and prioritize the success of the team over your own with an eagerness to help those around you</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You don't shy away from challenges and can bounce back from setbacks</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">About this Role:</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">As Head of Marketing, you will own and lead the end-to-end marketing strategy for WeLab Bank, driving customer acquisition, retention, and lifetime value while elevating our brand as the most trusted and innovative digital bank in Hong Kong</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You will be a visible strategic leader—partnering closely with the C-suite, product, growth, risk, and customer experience teams—to translate business objectives into powerful, data-informed marketing strategies that deliver measurable growth and a best-in-class customer experience</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">This is a high-impact role for a creative, resourceful, and commercially minded marketing leader who thrives in a dynamic, high-growth environment and is passionate about building a world-class marketing function from the ground up</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">What you’ll do and what success looks like in this role</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Own the development and execution of WeLab Bank’s integrated marketing strategy across brand, performance, digital, and customer marketing</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Translate business goals into clear marketing objectives, KPIs, and roadmaps that drive customer growth, engagement, retention, and lifetime value</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ensure flawless execution of marketing plans while maintaining agility to adapt to market shifts and emerging opportunities</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Conceptualize and lead high-impact, data-driven campaigns across online and offline channels (social, digital, performance, content, events, partnerships, etc.)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Build compelling narratives and creative assets that differentiate WeLab Bank and resonate with Hong Kong’s diverse customer segments</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Collaborate closely with product, growth, risk, and customer experience teams to uncover customer insights and translate them into marketing and branding strategies for existing and new products</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Play a key role in go-to-market planning for new product launches, feature enhancements, and strategic initiatives</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Identify, establish, and manage new marketing channels and partnership programs (e.g., fintech partnerships, lifestyle ecosystems, co-branded initiatives)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Work with external stakeholders—including agencies, media partners, influencers, and strategic partners—to amplify reach and achieve business goals</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Develop long-term partnership strategies that drive sustainable growth and brand equity</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Use data, analytics, and customer insights to optimize campaign performance, channel mix, messaging, and creative</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Build marketing analytics capabilities and dashboards to track ROI, customer acquisition cost, retention, and lifetime value</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Build, lead, motivate, and coach a high-performing marketing team with a strong ownership culture</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Manage the marketing budget effectively, ensuring optimal allocation of resources across channels, campaigns, and initiatives</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Stay up to date with emerging marketing trends, technologies, and best practices, and drive innovation and evolution within the marketing function</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Collaborate with cross-functional teams to ensure brand consistency across all touchpoints and drive a cohesive customer experience</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">What is required and what we’re looking for</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Bachelor's degree with 15+ years of marketing experience, preferably in retail banking</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Proven leadership skills and a track record of success in marketing</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong execution skills paired with a sharp analytical mindset and data-driven decision-making</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Familiarity with innovative marketing tools, platforms, and approaches (e.g., marketing automation, CDPs, analytics tools, AI-driven marketing)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to translate data insights into actionable strategies and clear business impact</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong team orientation and collaborative style, with the ability to build trusted relationships with internal and external stakeholders</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong presentation skills and the ability to influence senior leadership and cross-functional teams</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Entrepreneurial mindset, comfortable with hands-on involvement</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Fluency in English, Cantonese, and Mandarin (preferred) with excellent written and verbal communication skills</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Perks and Benefits to enrich your experience at WeLab:</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Learning and development stipend - we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Wellness and happiness – Numerous activities to let you focus on your physical and mental wellbeing, complemented by happiness dollars (basically, an extra stipend!) to spend on anything that makes you happy. We allow flexible time offs to take care of personal matters and to enjoy time with family and friends</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Comfortable and positive work environment – Open plan office for easy collaboration and social with your colleagues, or branch out into your own thinking pods when needed, with FREE food and drinks for when you want to recharge</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Work smart, play hard – Connect with your colleagues over food and drinks at the stocked pantry, in the spacious social area with board games and a ping pong table, or over activities like hiking, yoga, badminton, etc.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">A big and contagious smile on everyone’s face to make you happier :)</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">WeLab’s Awards &amp; Recognitions:</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Asia Banking Finance Retail Banking Awards: Virtual Bank of the Year - Hong Kong  </span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">CNBC Disruptor 50: the only Hong Kong-based company on the list </span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Financial Times Asia-Pacific High-Growth Companies: #2 in ranking  </span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The Chinese University of Hong Kong “Corporate Innovation Index”: #1 in ranking </span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We offer a competitive salary package to the successful candidate. If you are interested in joining this exciting team, please apply with resume via the \"Apply\" button below.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">All information provided by applicants will be used for recruitment purposes only. Information of unsuccessful applicants will be destroyed within 24 months of receipt.</span></p>",
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