Director of Referral Marketing

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    "description_html": "<p><strong>Director of Referral Marketing</strong></p><p>Nashville, TN<br><strong>Full-Time | Exempt</strong><br>Reports to: Vice President of Referral Marketing<br>Travel: Approximately 50%</p><p><br></p><p>At Southern Orthodontic Partners, we partner with leading orthodontic practices to deliver exceptional patient experiences and drive sustainable growth. As a fast-growing organization, we provide strategic and operational support that allows our doctors to focus on outstanding patient care.</p><p>We are seeking a dynamic, relationship-driven leader to serve as <strong>Regional Director of Referral Marketing</strong>. This role is ideal for a strategic operator who excels at developing teams, influencing external partners, and driving measurable referral and revenue growth across multiple markets.</p><p>&nbsp;&nbsp;</p><p><strong>About the Role</strong></p><p>The Regional Director of Referral Marketing will lead and develop a team of <strong>5–7 Relationship Managers (RMs)</strong> responsible for growing referrals from dental partners.</p><p>This role blends <strong>people leadership, field execution, and strategic B2B growth ownership</strong>. You will set direction for referral performance, elevate sales capabilities across the team, and partner cross-functionally to drive consistent, scalable growth.</p><p>&nbsp;&nbsp;</p><p><strong>What You’ll Do</strong></p><p><strong>Lead, Coach &amp; Develop a High-Performing Team</strong></p><ul><li>Directly manage and develop a team of 5–7 Relationship Managers</li><li>Establish clear performance expectations tied to referral growth and partner engagement</li><li>Provide ongoing coaching in field execution, account management, and sales effectiveness</li><li>Drive accountability through performance cadence, scorecards, and structured feedback</li><li>Build a culture focused on ownership, consistency, and results</li></ul><p>&nbsp;&nbsp;</p><p><strong>Elevate Sales Capability &amp; Training</strong></p><ul><li>Own regional execution of <strong>B2B sales training and development</strong> for Relationship Managers</li><li>Standardize best practices in prospecting, account growth, and relationship management</li><li>Reinforce disciplined use of CRM, pipeline management, and referral tracking</li><li>Partner with leadership to continuously refine sales playbooks and onboarding</li></ul><p>&nbsp;&nbsp;</p><p><strong>Drive Regional Referral Growth Strategy</strong></p><ul><li>Develop and execute market-level strategies aligned to organizational growth goals</li><li>Set, track, and consistently outperform referral and production targets</li><li>Identify whitespace opportunities, high-value partners, and growth levers across markets</li><li>Translate strategy into clear execution plans for the field</li></ul><p>&nbsp;&nbsp;</p><p><strong>Strengthen &amp; Scale Referral Partnerships</strong></p><ul><li>Ensure consistent, high-quality relationship management across all RM portfolios</li><li>Support key partner relationships and high-impact growth opportunities</li><li>Drive initiatives that increase partner engagement, loyalty, and long-term volume</li><li>Elevate the overall referring provider experience</li></ul><p>&nbsp;&nbsp;</p><p><strong>Leverage Data to Drive Decisions</strong></p><ul><li>Analyze referral trends, conversion metrics, and market performance</li><li>Identify performance gaps and implement targeted action plans</li><li>Provide clear, actionable insights and reporting to leadership</li><li>Ensure data-driven decision-making across the team</li></ul><p>&nbsp;&nbsp;</p><p><strong>Lead Cross-Functional B2B Strategy</strong></p><ul><li>Partner with operations, marketing, and clinical leadership to align growth initiatives</li><li>Contribute to broader <strong>B2B strategy and referral program evolution (DRP)</strong></li><li>Identify opportunities to improve processes, programs, and partner value proposition</li><li>Serve as a key voice in scaling referral growth across the organization</li></ul><p>&nbsp;&nbsp;</p><p><strong>Why Join Southern Orthodontic Partners?</strong></p><ul><li>Competitive base salary + performance-based bonus</li><li>Comprehensive benefits (medical, dental, vision)</li><li>401(k) &nbsp;with company match</li><li>Generous PTO and holidays</li><li>Clear opportunity to influence growth strategy at scale</li><li>Collaborative, high-performance culture</li></ul><p><br></p>",
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      "description": "<p>Description</p><p><strong>Director of Referral Marketing</strong></p><p>Nashville, TN<br/><strong>Full-Time | Exempt</strong><br/>Reports to: Vice President of Referral Marketing<br/>Travel: Approximately 50%</p><p><br/></p><p>At Southern Orthodontic Partners, we partner with leading orthodontic practices to deliver exceptional patient experiences and drive sustainable growth. As a fast-growing organization, we provide strategic and operational support that allows our doctors to focus on outstanding patient care.</p><p>We are seeking a dynamic, relationship-driven leader to serve as <strong>Regional Director of Referral Marketing</strong>. This role is ideal for a strategic operator who excels at developing teams, influencing external partners, and driving measurable referral and revenue growth across multiple markets.</p><p>  </p><p><strong>About the Role</strong></p><p>The Regional Director of Referral Marketing will lead and develop a team of <strong>5–7 Relationship Managers (RMs)</strong> responsible for growing referrals from dental partners.</p><p>This role blends <strong>people leadership, field execution, and strategic B2B growth ownership</strong>. You will set direction for referral performance, elevate sales capabilities across the team, and partner cross-functionally to drive consistent, scalable growth.</p><p>  </p><p><strong>What You’ll Do</strong></p><p><strong>Lead, Coach & Develop a High-Performing Team</strong></p><ul><li>Directly manage and develop a team of 5–7 Relationship Managers</li><li>Establish clear performance expectations tied to referral growth and partner engagement</li><li>Provide ongoing coaching in field execution, account management, and sales effectiveness</li><li>Drive accountability through performance cadence, scorecards, and structured feedback</li><li>Build a culture focused on ownership, consistency, and results</li></ul><p>  </p><p><strong>Elevate Sales Capability & Training</strong></p><ul><li>Own regional execution of <strong>B2B sales training and development</strong> for Relationship Managers</li><li>Standardize best practices in prospecting, account growth, and relationship management</li><li>Reinforce disciplined use of CRM, pipeline management, and referral tracking</li><li>Partner with leadership to continuously refine sales playbooks and onboarding</li></ul><p>  </p><p><strong>Drive Regional Referral Growth Strategy</strong></p><ul><li>Develop and execute market-level strategies aligned to organizational growth goals</li><li>Set, track, and consistently outperform referral and production targets</li><li>Identify whitespace opportunities, high-value partners, and growth levers across markets</li><li>Translate strategy into clear execution plans for the field</li></ul><p>  </p><p><strong>Strengthen & Scale Referral Partnerships</strong></p><ul><li>Ensure consistent, high-quality relationship management across all RM portfolios</li><li>Support key partner relationships and high-impact growth opportunities</li><li>Drive initiatives that increase partner engagement, loyalty, and long-term volume</li><li>Elevate the overall referring provider experience</li></ul><p>  </p><p><strong>Leverage Data to Drive Decisions</strong></p><ul><li>Analyze referral trends, conversion metrics, and market performance</li><li>Identify performance gaps and implement targeted action plans</li><li>Provide clear, actionable insights and reporting to leadership</li><li>Ensure data-driven decision-making across the team</li></ul><p>  </p><p><strong>Lead Cross-Functional B2B Strategy</strong></p><ul><li>Partner with operations, marketing, and clinical leadership to align growth initiatives</li><li>Contribute to broader <strong>B2B strategy and referral program evolution (DRP)</strong></li><li>Identify opportunities to improve processes, programs, and partner value proposition</li><li>Serve as a key voice in scaling referral growth across the organization</li></ul><p>  </p><p><strong>Why Join Southern Orthodontic Partners?</strong></p><ul><li>Competitive base salary + performance-based bonus</li><li>Comprehensive benefits (medical, dental, vision)</li><li>401(k)  with company match</li><li>Generous PTO and holidays</li><li>Clear opportunity to influence growth strategy at scale</li><li>Collaborative, high-performance culture</li></ul><p><br/></p><p>Requirements</p><p> <strong>What You Bring</strong></p><ul><li>Bachelor’s degree in Business, Marketing, or related field preferred</li><li>5+ years of B2B sales, business development, or relationship management experience</li><li>2+ years of team leadership experience</li><li>Proven track record of driving measurable revenue and referral growth</li><li>Strong coaching and sales leadership capabilities</li><li>Data-driven mindset with ability to translate insights into action</li><li>Ability to build credibility with both field teams and external partners</li><li>Experience in healthcare, dental, orthodontic, or multi-site environments preferred</li><li>Proficiency with CRM systems and sales performance tools</li><li>Willingness to travel (~50%)</li></ul>",
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