Digital Marketing Specialist

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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>The 401 Group of Companies is seeking a creative, highly organized, and versatile Digital Marketing Specialist to join our growing marketing department at our head office. Reporting into our RV, Marine, and Powersports marketing leadership, the successful candidate will support and help advance integrated marketing initiatives across these brands, contributing throughout the full design lifecycle, from initial concept to asset creation. Assisting the Marketing Manager with their execution of campaigns through platforms like Google, Meta, SnapChat, and TikTok.</span><span> </span></span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Location - 2200 Eagle St N, Cambridge ON</span><br></p>\n<p><span style=\"font-weight: bold\"><span>Department - Marketing</span><span> </span></span></p>\n<p><span style=\"font-weight: bold\"><span>Reports to <span style=\"font-size: 12pt; text-decoration: rgb(0, 0, 0)\">Marketing Manager – RV, Marine &amp; Powersports, and Director of Marketing</span></span></span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">About the role</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>This is a junior-level position well suited to a candidate with one to two years of marketing experience, with a focus on design, who is seeking to join a larger team and continue developing as a well-rounded marketer. The ideal candidate thrives in a fast-paced environment, demonstrates strong creative and strategic thinking, and brings a collaborative approach to executing campaigns across multiple channels.</span><span> </span></span></p>\n<p><br><br></p>\n<p><span style=\"text-decoration: underline\"><span>Campaign Development &amp; Execution</span><span> </span></span></p>\n<ul>\n<li><span><span>Support existing team members in </span><span>creating </span><span>Google and Meta Ad campaign</span><span> assets</span><span>.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Collaborate with marketing and cross-functional teams to plan, implement, and </span><span>optimize</span><span> campaigns tailored to each brand segment.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Develop and execute design elements for multi-channel initiatives, including social media, PPC advertising, email marketing, websites, </span><span>print</span><span> </span><span>and SMS campaigns.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Maintain brand consistency and messaging alignment across all marketing collateral, </span><span>adhering to multiple brand guidelines at all times</span><span>.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Leverage AI-driven processes, applications, and tools to enhance workflow efficiency, accelerate content creation, and </span><span>optimize</span><span> campaign performance.</span></span><span> </span><br></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"text-decoration: underline\"><span>Content Creation &amp; Management</span><span> </span></span></p>\n<ul>\n<li><span><span>Create and manage high-quality content, including blogs, social media posts, newsletters, and email and SMS campaigns.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Produce marketing materials such as brochures, flyers, presentations, and promotional content as </span><span>required</span><span>.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Coordinate photography and videography requests with the relevant locations.</span></span><span> </span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"text-decoration: underline\"><span style=\"color: rgb(0, 0, 0); text-decoration: underline\"><span>Brand Management &amp; Development</span><span> </span></span></span></p>\n<ul>\n<li><span><span>Work closely with internal teams and external partners to ensure consistent branding and voice across all customer touchpoints.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Conduct market research and competitor analysis to </span><span>identify</span><span> opportunities for growth and improvement.</span></span><span> </span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"text-decoration: underline\"><span>Collaboration &amp; Team Support</span><span> </span></span></p>\n<ul>\n<li><span><span>Partner with internal departments, external agencies, and vendors to ensure the </span><span>timely</span><span> delivery of projects.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Support internal communications and employee engagement initiatives as needed.</span></span><span> </span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"text-decoration: underline\"><span><span>Qualifications &amp; Requirements</span></span><span> </span></span></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Education: </span></span></span><span><span>Post-secondary diploma or degree in Marketing, Communications, Business, or a related field.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Experience: </span></span></span><span><span>One to two years of experience in a marketing role, ideally one involving regular, hands-on work </span><span>creating social media content, print designs, or website banners.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Skills:</span></span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong understanding of marketing principles, digital marketing, and content creation.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Excellent writing and editing skills, with strong attention to detail.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Proficiency</span><span> with marketing tools such as </span><span>Adobe Creative Suite, Canva, or comparable design tools is </span><span>required</span><span>.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Hands-on experience with </span><span>Google Analytics, social media platforms, and email marketing platforms.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong organizational, project management, and time management skills.</span></span><span> </span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"text-decoration: underline\"><span><span>Core Competencies</span></span><span> </span></span></p>\n<ul>\n<li><span><span>Strong communication</span><span> and interpersonal skills.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ability to thrive in a fast-paced, deadline-driven environment.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Team-oriented, with a proven ability to collaborate effectively across departments.</span></span><span> </span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"color: rgb(36, 36, 36) !important; font-size: 12pt; font-weight: inherit\"><span style=\"font-weight: bold\">Why Join Us?</span></span><span style=\"color: rgb(36, 36, 36) !important; font-size: 12pt; font-weight: inherit\"><br></span></p>\n<ul>\n<li>Privately owned and <span style=\"font-weight: bold\">100% Canadian</span></li>\n<li>40+ state-of-the-art facilities</li>\n<li>A fun, fast-paced, high-energy environment packed with exciting initiatives and rewarding perks</li>\n<li>Personalized coaching, mentoring, and training focused on your growth and the team's success</li>\n<li>Meaningful career path planning and real advancement opportunities</li>\n<li>Health &amp; wellness benefit enrollment opportunities</li>\n<li>Employee referral bonus opportunities</li>\n<li>Exclusive employee pricing on automotive parts and service, plus a special discount at the Blackshop Restaurant and Wine Bar</li>\n<li>Perkopolis Enrollment</li>\n<li>On-site Parking</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span>Salary - $60,000–$70,000 CAD</span><span> </span></span></p>\n<p><br></p>\n<p><span style=\"color: rgb(51, 51, 58); font-size: 12pt\"><span>The 401 Group attracts people who want to be challenged, make a real impact, and grow every single day. </span><span>You'll</span><span> join a </span></span><span style=\"color: rgb(20, 20, 26); font-size: 12pt; font-weight: bold\"><span>diverse marketing team of 12+</span></span><span style=\"color: rgb(51, 51, 58); font-size: 12pt\"><span>, take on meaningful ownership, and have the space to deepen your craft and prosper in your area of marketing. </span><span>We're</span><span> building something ambitious — and we want people who want to build it with us.</span></span></p>\n<p><span style=\"color: rgb(36, 36, 36) !important; font-size: 12pt; font-weight: inherit\"> </span></p>\n<p><span style=\"font-size: 12pt\">This posting reflects a current and active opening.</span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: rgb(166, 166, 166)\">Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 or </span><a href=\"mailto:[email protected]\" target=\"_blank\" rel=\"noopener noreferrer\">[email protected]</a></span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"color: rgb(166, 166, 166); font-family: Inter, sans-serif; font-size: 12pt\">We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we receive, we are unable to confirm the receipt of individual applications or resumes. </span></p>",
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