Brand Marketing Lead

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    "jobOpeningName": "Brand Marketing Lead",
    "departmentLabel": "Marketing",
    "employmentStatusLabel": "Full-Time"
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    "location": {
      "city": "San Giljan",
      "state": "San Giljan",
      "postalCode": "STJ9023",
      "addressCountry": "Malta"
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    "datePosted": "2026-05-19",
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    "description": "<p><span style=\"font-size: 12pt\">At Dinotech, we foster a collaborative and forward-thinking culture where innovation, teamwork, and continuous growth are part of our everyday mindset. While we continue to grow, we’ve maintained an exciting and agile scale-up environment where innovation, collaboration, and people remain at the heart of what we do.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt\">We offer a flexible hybrid working model that supports both professional development and work-life balance, along with a dynamic workplace, competitive salary, and a culture driven by teamwork and continuous growth. We also provide the tools and equipment you need to work comfortably, whether from home or the office, and regularly bring our teams together through social events and company gatherings.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt\">Ready to grow with us and be part of something exciting?</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">What are we looking for ? </span><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">A Brand Marketing Lead to take on a senior cross-functional role at the heart of the Marketing department. Acting as the CMO’s primary execution partner, this individual will lead the end-to-end coordination of marketing initiatives across Acquisition, Retention (CRM &amp; VIP), Design, Content, and Product teams. They will serve as the connective tissue that transforms marketing strategy into disciplined, on-brand, and commercially effective campaigns - ensuring every player touchpoint reflects a cohesive brand identity while driving measurable business results.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">What You’ll do:</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">1. Strategic Campaign Leadership</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Own the full marketing calendar: planning, briefing, and coordinating simultaneous campaigns across all channels and verticals.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Translate CMO strategy and business objectives into actionable project roadmaps with clear timelines, owners, and KPIs.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Coordinate kick-off and alignment sessions across Acquisition, CRM/Retention, VIP, Design, Content, and Product stakeholders.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Maintain the brands’ competitive positioning and ensure all marketing output reflects agreed tone of voice, visual identity, and regulatory standards.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">2. Cross-Functional Project Coordination</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Serve as the single point of contact and accountability for all live marketing initiatives - escalating blockers and resolving conflicts across teams.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Build and manage detailed project plans (briefs, timelines, dependencies, RACI matrices) using project management tooling (e.g. Jira).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Facilitate weekly cross-functional sprint reviews, ensuring deliverables are on track, on brief, and on budget.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">3. Acquisition Marketing</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Brief and guide the Acquisition team on brand-consistent acquisition campaigns.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Review and approve acquisition creative and messaging to ensure alignment with brand guidelines and campaign objectives. </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Collaborate on landing page strategy with Design and Product to maximise conversion while maintaining brand integrity.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Proactively identify optimisation opportunities with the Acquisition team.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">4. Retention, CRM &amp; VIP Marketing</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Collaborate with the Retention teams to coordinate lifecycle marketing programmes - welcome journeys, reactivation, loyalty campaigns, and promotional calendars with appropriate team involvement from the marketing department. </span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">5. Design &amp; Content Governance</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Own and evolve brand guidelines in partnership with the Head of Brands and Design lead.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Drive a content calendar aligned to key sporting events, game launches, seasonal moments, and market-specific occasions.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">6. Reporting &amp; Performance Management</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Define and track campaign performance metrics in partnership with Data/Analytics; present monthly marketing performance reviews to the CMO.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Own the marketing dashboard - consolidating marketing department KPIs into a single executive view.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Conduct post-campaign analysis and document learnings; build a culture of test-and-learn across all marketing functions.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Manage the consolidated marketing budget tracker, flagging variances and reallocation opportunities to the CMO proactively.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">What You’ll bring:</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Essential</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">5+ years in a marketing management or senior marketing role, with at least 2 years in iGaming (casino, sportsbook, poker, or adjacent).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Proven experience as a marketing project lead or campaign manager coordinating multiple specialist teams simultaneously.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Understanding of iGaming player acquisition and lifecycle - including affiliate marketing, CRM journeys, bonus mechanics, and VIP tier structures.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Strong brand sensibility - able to review creative, copy, and UX with a critical commercial and aesthetic eye.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Data-literate: comfortable interpreting performance dashboards, A/B test results, and attribution models to make informed recommendations.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Excellent stakeholder management and communication skills; able to influence without direct authority.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Experience with project management tools (Jira, or equivalent) and marketing collaboration platforms.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Working knowledge of gambling compliance and marketing compliance requirements across markets.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Desirable</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Experience marketing across multiple jurisdictions</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Exposure to product marketing and go-to-market planning for digital products.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Familiarity with CRM platforms and analytics tools.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Background in or exposure to a performance marketing function (paid social, paid search, programmatic, SEO).</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">What we offer:</span></p>\n<ul>\n<li>Hybrid working model</li>\n</ul>\n<ul>\n<li>Health Insurance &amp; Dental Insurance for you and your family</li>\n<li>Monthly Wellness Allowance</li>\n<li>Birthday Flight Voucher </li>\n<li>Weekly Team meals.</li>\n<li>Corporate events throughout the year</li>\n<li>Learning &amp; Development opportunities</li>\n<li>A great working environment<br></li>\n</ul>\n<p><br><br></p>\n<p><br><br></p>",
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