Content Marketing Lead

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      "subtitle": "Come join our team! Our global workforce enjoys generous vacation and benefits policies, along with a remote-friendly lifestyle. See available openings below.\n",
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    "description": {
      "role": "<meta><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Position Overview</strong></b></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Scratch is hiring a </span><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Content Marketing Lead</strong></b><span style=\"font-size:12pt;white-space:pre-wrap;\"> to own the strategy and execution of content across our marketing, sales enablement, and partner education programs. This role will drive how Scratch earns the attention of independent veterinary practices, moves prospects through the funnel, and delivers measurable impact on activated deals and attributed revenue.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">This role will deftly</span><b><strong style=\"font-size:12pt;white-space:pre-wrap;\"> balance content strategy and execution.</strong></b><span style=\"font-size:12pt;white-space:pre-wrap;\"> You will translate deep knowledge of the veterinary practice landscape into content that is clear, credible, and built to convert. You will partner with the Director of Marketing to develop and own Scratch’s content strategy, defining our SEO and AEO approach, building the editorial framework that connects content investment to pipeline outcomes, and ensuring every asset serves a clear purpose in the buyer journey.&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Compassion and human (and animal!) relationships are core to how Scratch operates. The Content Marketing Lead will champion a human-first content standard and leverage AI thoughtfully for ideation, seeding, and enhancement to build the best content possible.&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">You’ll collaborate closely with the Scratch marketing, sales, and product teams, as well as a dedicated design agency. You won’t regularly be producing creative design work from concept to final product but you will adapt templates and use design tools to bring polished, publication-ready assets across the finish line.</span></p><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What You'll Do</strong></b></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Reporting to the Director of Marketing, this role will be responsible for content strategy and execution across the full marketing and sales lifecycle.</span></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Develop and own Scratch’s content strategy, including SEO and AEO frameworks, editorial calendar, and content-to-pipeline attribution model.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Understand and drive performance through our content-to-pipeline funnel, including audience segmentation, content engagement, pipeline attribution, and deal influence to continuously refine strategy and prioritize resources.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Own the editorial calendar and ensure a consistent cadence of SEO-informed content including blog posts, case studies, whitepapers, and more.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Ideate, create, and maintain sales enablement materials that help the sales team engage, educate, and convert prospects including interactive demos, one-sheeters, and more.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Manage and produce email content in HubSpot that delivers the right message to the right audience at the right time.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Lead social short-form content for various channels, including Facebook, Instagram, LinkedIn, Tiktok, and more.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Own webinar strategy and execution from topic development through post-event follow-up, including presentation content and bite-sized features that extend their reach.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Source and build customer testimonials in a variety of formats, including quotes, case studies, video testimonials, and more.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Collaborate with cross-functional teams including sales, customer success, product, business intelligence, our dedicated design agency, and more.</span></li></ul><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What We Are Looking For</strong></b></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">The ideal candidate is a strategic content leader who is equally comfortable setting direction and doing the work. You think in funnels and frameworks but write with clarity and humanity.  We’re looking for someone who builds audience understanding the hard way, through listening and experience with the customer, and leverages that understanding to drive measurable results.</span></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">5+ years of content marketing experience, with demonstrated ownership of both strategy and execution in a B2B environment, ideally in veterinary, healthcare, or FinTech.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Direct experience producing content for the veterinary or animal health industry strongly preferred.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Proven ability to build and manage a content strategy that drives measurable outcomes such as activated prospects, pipeline influence, and attributed revenue.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">A portfolio demonstrating range across marketing content, sales collateral, and email copy.</span><br><span style=\"font-size:12pt;white-space:pre-wrap;\">Deep working knowledge of SEO best practices and a growing fluency in AEO, structuring content to generate direct answers, build topical authority, and earn citations in AI-driven search experiences.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Proven ability to develop audience understanding through primary research (customer interviews, call reviews, market studies) and translate those insights into resonant content.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Experience with HubSpot or a comparable marketing automation platform.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Proficiency with design tools (Adobe Creative Suite, Figma, and/or Canva) for adapting templates and preparing publication-ready assets.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Experience leveraging AI tools (e.g., Claude, ChatGPT) for ideation, seeding, enhancement, and editing while still bringing your human expertise to create the best possible content.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Ability to manage multiple concurrent projects and meet deadlines in a fast-moving environment.</span></li></ul><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Why You'll Love Working Here</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:13pt;white-space:pre-wrap;\">Competitive base salary ranging from $110,000 - $130,000</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:13pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:13pt;white-space:pre-wrap;\">Scratch is a remote-first company, giving ultimate flexibility to today's nomadic work style. For those who prefer a hybrid model, we do have an office space in Pasadena available for use (which is stocked with snacks &amp; various beverages). We offer unlimited PTO, covered healthcare, 401k match, cell plan reimbursement, and monthly recognition opportunities. We also provide learning platforms and resources for all to keep growing. Not only that, but we have an equity retention policy to ensure you grow as the company grows financially, as well. And if your family is growing, we offer generous parental leave, too!</span></p><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><span style=\"white-space:pre-wrap;\">How to Apply</span></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:13pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:13pt;white-space:pre-wrap;\">Ready to join our team? To apply, please visit our&nbsp;</span><a href=\"https://scratchpay.com/career/\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">Scratch Careers Page</span></a><span style=\"font-size:13pt;white-space:pre-wrap;\">. Be sure to:</span></p><ol data-pattern=\"deciLoAlphaLoRom\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:decimal;\"><li style=\"font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:13pt;white-space:pre-wrap;\">Submit your resume.</span></li><li style=\"font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:13pt;white-space:pre-wrap;\">Answer the custom questions provided.</span></li><li style=\"font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:13pt;white-space:pre-wrap;\">Feel free to add any additional information or documents you believe are relevant to your application.</span></li></ol><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:13pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:13pt;white-space:pre-wrap;\">We look forward to reviewing your application!</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:13pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:13pt;white-space:pre-wrap;\">*Our team will ONLY contact you from the domain </span><b><strong style=\"font-size:13pt;white-space:pre-wrap;\">@scratchpay.com or @ats.rippling.com</strong></b></p><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><span style=\"white-space:pre-wrap;\">Our Commitment</span></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:13pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:13pt;white-space:pre-wrap;\">We’re innovators who care deeply about the lives of pets, their owners, and veterinary professionals. We believe diversity strengthens our team and drives better solutions.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:13pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:13pt;white-space:pre-wrap;\">Scratch is committed to diversity in its workforce and is proud to be an equal opportunity employer. Scratch considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.</span></p>",
      "company": "<meta><h1 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:1px;margin-top:24px;margin-bottom:4px;text-align:start;padding-left:0px;\"><span style=\"font-size:15pt;white-space:pre-wrap;\">Who We Are</span></h1><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:13pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><b><strong style=\"font-size:13pt;white-space:pre-wrap;\">Scratch Financial (“Scratch”)</strong></b><span style=\"font-size:13pt;white-space:pre-wrap;\"> is a late stage venture-backed financial technology business based in Pasadena, California. At Scratch, everything starts and ends with our mission: being the payment partner of choice for veterinary practices and helping pet parents access the care their animals need without financial barriers.  Driven by our award-winning technology, Scratch has become the fastest growing financing provider in veterinary care, with a partner network of 15,000+ practices across the U.S. and Canada.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:13pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"font-size:13pt;white-space:pre-wrap;\">Scratch has 2 main products:</span></p><ol data-pattern=\"deciLoAlphaLoRom\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:decimal;\"><li style=\"font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><b><strong style=\"font-size:13pt;white-space:pre-wrap;\">Scratch Pay: </strong></b><span style=\"font-size:13pt;white-space:pre-wrap;\">Point-of-sale client facing lending, including a BNPL offering and longer-term payment plans</span></li><li style=\"font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><b><strong style=\"font-size:13pt;white-space:pre-wrap;\">Scratch Checkout:</strong></b><span style=\"font-size:13pt;white-space:pre-wrap;\"> Payment processing that is integrated with the veterinary practice management software</span></li></ol><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:13pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"font-size:13pt;white-space:pre-wrap;\">We are a company built on the foundation of transforming the way pet healthcare payments are done, and we are looking for innovators who share our commitment to shaping the future of veterinary care financing. If putting compassion first, helping tell the story of groundbreaking products and continuously learning &amp; refining to achieve exceptional outcomes sounds like you, then we encourage you to apply.</span></p>"
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