Creative Strategy Manager

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  "detail": {
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    "heading": "Creative Strategy Manager",
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    "description_html": "<div class=\"job_description\">\n\t\t\t\t\t<p style=\"line-height:1.38;background-color:#ffffff;margin-top:16px;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">SMADEX </span></span></span></span></span><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.</span></span></span></span></span></span></span></p><p style=\"line-height:1.38;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The Role:</span></span></span></span></span></span></span></p><p style=\"line-height:1.38;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Smadex is seeking a </span></span></span></span></span><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Creative Strategy Manager</span></span></span></span></span><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.</span></span></span></span></span></span></span></p><p style=\"line-height:1.38;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.</span></span></span></span></span></span></span><br>&#160;</p><p style=\"line-height:1.38;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Key Responsibilities</span></span></span></span></span></span></span></p><p style=\"line-height:1.38;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Creative Strategy &amp; Insights (40%)</span></span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Build structured, client-facing creative proposals that connect performance data to strategic direction</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Partner with Product on creative tools.&#160;</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns</span></span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Cross-Functional Leadership (30%)</span></span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Lead creative briefings and ensure alignment between client objectives and creative execution</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Handle ticketing and communication with Creative Designers</span></span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Client Partnership (20%)</span></span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Support Account Managers in high-stakes creative conversations with clients</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Present creative performance reviews and strategic recommendations to client stakeholders</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Proactively identify creative optimization opportunities that expand wallet share</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Participate in JBPs and QBRs as experts on Creatives</span></span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Knowledge Management (10%)</span></span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Build and maintain a creative performance repository accessible across teams</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Train Account Managers on creative best practices and how to position creative insights with clients</span></span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">What You Bring</span></span></span></span></span></span></span></p><p style=\"line-height:1.38;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Required:</span></span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">5+ years in mobile advertising, creative strategy, or performance marketing</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Deep understanding of creative formats across UA, retargeting, and CTV</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Experience translating creative performance data into strategic recommendations</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Track record of working cross-functionally in fast-paced environments</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strong presentation skills and ability to influence without direct authority</span></span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Preferred:</span></span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Experience with programmatic advertising platforms</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Gaming industry knowledge (especially mid-core and casual)</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Familiarity with creative production workflows and timelines</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Data visualization skills</span></span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Success Metrics</span></span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Reduction in creative-related delays for campaign launches</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Increase in creative iteration velocity for HV accounts</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Client satisfaction scores on creative insights and recommendations</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Knowledge sharing metrics (playbooks created, teams trained, insights distributed)</span></span></span></span></span></span></span></li></ul><div style=\"text-align:center;\"><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:italic;\"><span style=\"text-decoration:none;\">Please note that we do NOT provide VISA sponsorship. Applicants must have a valid permit to work </span></span></span></span></span></span></span>",
    "description_text": "SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.\n The Role:\n Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.\n As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.\n Key Responsibilities\n Creative Strategy & Insights (40%)\n Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients\n Build structured, client-facing creative proposals that connect performance data to strategic direction\n Partner with Product on creative tools.\n Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns\n Cross-Functional Leadership (30%)\n Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams\n Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch\n Lead creative briefings and ensure alignment between client objectives and creative execution\n Handle ticketing and communication with Creative Designers\n Client Partnership (20%)\n Support Account Managers in high-stakes creative conversations with clients\n Present creative performance reviews and strategic recommendations to client stakeholders\n Proactively identify creative optimization opportunities that expand wallet share\n Participate in JBPs and QBRs as experts on Creatives\n Knowledge Management (10%)\n Build and maintain a creative performance repository accessible across teams\n Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies\n Train Account Managers on creative best practices and how to position creative insights with clients\n What You Bring\n Required:\n 5+ years in mobile advertising, creative strategy, or performance marketing\n Deep understanding of creative formats across UA, retargeting, and CTV\n Experience translating creative performance data into strategic recommendations\n Track record of working cross-functionally in fast-paced environments\n Strong presentation skills and ability to influence without direct authority\n Preferred:\n Experience with programmatic advertising platforms\n Gaming industry knowledge (especially mid-core and casual)\n Familiarity with creative production workflows and timelines\n Data visualization skills\n Success Metrics\n Reduction in creative-related delays for campaign launches\n Increase in creative iteration velocity for HV accounts\n Client satisfaction scores on creative insights and recommendations\n Knowledge sharing metrics (playbooks created, teams trained, insights distributed)\n Please note that we do NOT provide VISA sponsorship. Applicants must have a valid permit to work",
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    "title": "Creative Strategy Manager",
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