Senior Paid Search Specialist

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    "datePosted": "2025-06-02",
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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">About AmeriPharma</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">AmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute to our joint success on a daily basis. We value new ideas, creativity, and productivity. We like people who are passionate about their roles and people who like to grow and change as the company evolves.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">AmeriPharma’s Benefits</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Full benefits package including medical, dental, vision, life that fits your lifestyle and goals</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Great pay and general compensation structures</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Employee assistance program to assist with mental health, legal questions, financial counseling etc.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Comprehensive PTO and sick leave options</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">401k program</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Plenty of opportunities for growth and advancement</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Company sponsored outings and team-building events</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Casual Fridays</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold; text-decoration: none\">Job Summary</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">AmeriPharma is seeking a results-driven Google Ads Specialist to strategize, execute, and optimize paid media campaigns across Google, Bing, and YouTube Ads. This role requires deep expertise in search, display, and video advertising and will play a critical role in driving qualified traffic, increasing conversions, and delivering measurable ROI for the business. You’ll work closely with the digital marketing team to manage full-funnel campaigns, execute A/B tests, analyze performance trends, and translate data into actionable insights. This is a fast-paced, hands-on role ideal for someone who thrives on performance marketing, stays ahead of platform updates, and is passionate about continuous testing and improvement.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold; text-decoration: none\">Schedule Details</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Location: Remote, Laguna Hills, CA. </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Hours: Monday-Friday, 9:00AM-5:30PM </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold; text-decoration: none\">Duties and Responsibilities</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Plan, launch, and manage paid search and video campaigns across Google Search, YouTube, and Bing Ads (Microsoft Advertising).</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Design full-funnel PPC strategies aligned with brand goals, targeting criteria, budget allocation, and performance benchmarks.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Conduct in-depth keyword research and audience targeting to maximize reach, relevance, and efficiency.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Write compelling ad copy for search and display ads, and collaborate with the creative team to produce high-performing YouTube ad content.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Monitor budgets and campaign pacing to ensure efficient spend and maximize return on ad spend (ROAS).</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Analyze KPIs including CTR, CPC, CPA, conversion rates, and video performance using GA4, Looker Studio, and native ad platforms.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Continuously test ad variations, landing pages, bidding strategies, and targeting to improve performance and reduce acquisition costs.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Monitor competitor activity and stay up to date with platform changes, trends, and new advertising tools.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Deliver clear, actionable reports on campaign performance to stakeholders on a weekly and monthly basis.</span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold; text-decoration: none\">Required Qualifications</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">7+ Years proven experience managing Google Ads campaigns with a focus on paid search.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Google Ads certifications (e.g., Google Ads Search Certification)</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Deep knowledge of GA4</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">In-depth knowledge of Google Ads platform, including setup, keyword research, ad creation, and bid management.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics).</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Attention to detail, data-driven decision-making, and optimization skills.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Familiarity with A/B testing and conversion rate optimization (CRO).</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Effective communication skills for cross-functional collaboration and reporting.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Understanding of search engine optimization (SEO) principles.</span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold; text-decoration: none\">Education and Experience Requirements</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Bachelor’s degree in Marketing, Advertising, Communications, or a related field.​</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Experience with keyword research, bid strategies, audience segmentation, and ad performance optimization.​</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Strong analytical skills with experience using GA4, Looker Studio, and native ad platform reporting tools.​</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Demonstrated ability to work independently, manage multiple campaigns, and meet deadlines in a remote setting.​</span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold; text-decoration: none\">Preferred Qualifications</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Proficiency with Google Tag Manager and WordPress.​</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Experience in Looker Studio reporting and dashboard creation.​</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: 400; text-decoration: none\">Experience working in healthcare, pharmacy, or regulated industries.​</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">AmeriPharma’s Mission Statement </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Our goal is to achieve superior clinical and economic outcomes while maintaining the utmost compassion and care for our patients. It is our joint and individual responsibility daily to demonstrate to outpatients, prescribers, colleagues, and others that We Care!</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Physical Requirements </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">EEO Statement </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The duties and responsibilities of this position are subject to change and other duties may be assigned or removed at any time. AmeriPharma values diversity in its workforce and is proud to be an AAP/EEO employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, age, protected veteran status, or on the basis of disability or any other legally protected class.</span></p>",
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