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HomeCompaniesA63e7571 5f87 42ae B6dc 75a9f524fd18 19000101 000001Category Marketing Manager, Electric Instrume

Category Marketing Manager, Electric Instrume

A63e7571 5f87 42ae B6dc 75a9f524fd18 19000101 000001 · Nashville, TN, US, Nashville, TN · Active · ADP Workforce Now Recruiting

Job facts

FieldValue
CompanyA63e7571 5f87 42ae B6dc 75a9f524fd18 19000101 000001
TitleCategory Marketing Manager, Electric Instrume
Normalized title-
Department / team-
LocationNashville, TN, United States
Work model-
Employment typeFull Time
Salary-
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-02-11 / 2026-05-31
Changed / last seen2026-06-06 / 2026-06-06

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PageWhat it containsOpen
Company jobsActive postings from A63e7571 5f87 42ae B6dc 75a9f524fd18 19000101 000001.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through ADP Workforce Now Recruiting.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Nashville.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyA63e7571 5f87 42ae B6dc 75a9f524fd18 19000101 000001
Sourcece9d98e0-0c82-4d29-a802-685c62e99388
ATS providerADP Workforce Now Recruiting

Description

The Category Marketing Manager – Electric Instruments owns brand activation and marketing execution for the Electric Instruments category within Gibson’s portfolio. This role drives growth and engagement for electric instruments by leading integrated marketing campaigns and collaborating closely with Product, Creative, Cultural Influence, and Commercial teams. You will champion the electric category’s unique heritage and innovation, ensuring its distinct voice resonates across all channels. Essential Functions Develop and implement annual marketing plans specifically for the Electric Guitars category and associated brand portfolio. Execute launch campaigns and seasonal activations that highlight electric craftsmanship and artist collaborations across earned, owned, and paid channels. Partner with Retail Marketing to deliver impactful retail and dealer programs tailored to electric guitar audiences. Provide market insights and competitive intelligence within the electric segment to guide strategy and positioning. Manage campaign briefs, timelines, budgets, and performance reporting for electric initiatives. Collaborate with cultural influence, creative, and commercial teams to amplify electric storytelling and maintain category momentum across DTD and DTC channels. Required Skills/Abilities 5+ years in category or brand marketing, preferably within musical instruments with a focus on electric products. Experience in multi-brand marketing and campaign development with a focus on premium or heritage products. Strong project management and communication skills. Ability to derive actionable insights from market and campaign performance data. Required Education and Experience Bachelor’s degree in Marketing, Business, or related discipline. Personal Qualities Creative and analytical thinker with a passion for guitar-centric music and storytelling. Skilled at working cross-functionally and managing multiple projects. Deep appreciation for electric guitar culture, craftsmanship, and artist communities. Travel Requirements May include travel to retail locations, artist events, or cross-functional meetings. Physical Demands Office-based role with occasional light lifting of promotional materials.

Full job record

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Org ID3a219abe-de43-400c-ac99-ec0d8d459eb6
Source IDce9d98e0-0c82-4d29-a802-685c62e99388
Board IDce9d98e0-0c82-4d29-a802-685c62e99388
Provideradp_workforcenow
Provider Job Key589280
TitleCategory Marketing Manager, Electric Instrume
Normalized Title
Statusactive
Activeyes
Location TextNashville, TN, US, Nashville, TN
Department
Team
Employment Typefull_time
Workplace Type
Remote Policy
CountryUnited States
RegionTN
CityNashville
Salary Raw
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First Seen At2026-05-31 18:55:15Z
Last Seen At2026-06-06 13:14:20Z
Last Checked At2026-06-06 13:14:20Z
Last Changed At2026-06-06 13:14:20Z
Inactive At
Source Posted At2026-02-11 18:57:00Z
Source Updated At
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