Home › Companies › A63e7571 5f87 42ae B6dc 75a9f524fd18 19000101 000001 › Category Marketing Manager, Electric Instrume
Category Marketing Manager, Electric Instrume
A63e7571 5f87 42ae B6dc 75a9f524fd18 19000101 000001 · Nashville, TN, US, Nashville, TN · Active · ADP Workforce Now Recruiting
Job facts
| Field | Value |
|---|---|
| Company | A63e7571 5f87 42ae B6dc 75a9f524fd18 19000101 000001 |
| Title | Category Marketing Manager, Electric Instrume |
| Normalized title | - |
| Department / team | - |
| Location | Nashville, TN, United States |
| Work model | - |
| Employment type | Full Time |
| Salary | - |
| Status | active |
| ATS provider | ADP Workforce Now Recruiting |
| Posted / first seen | 2026-02-11 / 2026-05-31 |
| Changed / last seen | 2026-06-06 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from A63e7571 5f87 42ae B6dc 75a9f524fd18 19000101 000001. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through ADP Workforce Now Recruiting. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Nashville. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | A63e7571 5f87 42ae B6dc 75a9f524fd18 19000101 000001 |
| Source | ce9d98e0-0c82-4d29-a802-685c62e99388 |
| ATS provider | ADP Workforce Now Recruiting |
Description
The Category Marketing Manager – Electric Instruments owns brand activation and marketing execution for the Electric Instruments category within Gibson’s portfolio. This role drives growth and engagement for electric instruments by leading integrated marketing campaigns and collaborating closely with Product, Creative, Cultural Influence, and Commercial teams. You will champion the electric category’s unique heritage and innovation, ensuring its distinct voice resonates across all channels.
Essential Functions
Develop and implement annual marketing plans specifically for the Electric Guitars category and associated brand portfolio. Execute launch campaigns and seasonal activations that highlight electric craftsmanship and artist collaborations across earned, owned, and paid channels. Partner with Retail Marketing to deliver impactful retail and dealer programs tailored to electric guitar audiences. Provide market insights and competitive intelligence within the electric segment to guide strategy and positioning. Manage campaign briefs, timelines, budgets, and performance reporting for electric initiatives. Collaborate with cultural influence, creative, and commercial teams to amplify electric storytelling and maintain category momentum across DTD and DTC channels.
Required Skills/Abilities
5+ years in category or brand marketing, preferably within musical instruments with a focus on electric products. Experience in multi-brand marketing and campaign development with a focus on premium or heritage products. Strong project management and communication skills. Ability to derive actionable insights from market and campaign performance data.
Required Education and Experience
Bachelor’s degree in Marketing, Business, or related discipline.
Personal Qualities
Creative and analytical thinker with a passion for guitar-centric music and storytelling. Skilled at working cross-functionally and managing multiple projects. Deep appreciation for electric guitar culture, craftsmanship, and artist communities.
Travel Requirements
May include travel to retail locations, artist events, or cross-functional meetings.
Physical Demands
Office-based role with occasional light lifting of promotional materials.
Full job record
| Job ID | a1a24d062bbd55fc3d63acc5ef9c2110c4b8bf9f |
| Org ID | 3a219abe-de43-400c-ac99-ec0d8d459eb6 |
| Source ID | ce9d98e0-0c82-4d29-a802-685c62e99388 |
| Board ID | ce9d98e0-0c82-4d29-a802-685c62e99388 |
| Provider | adp_workforcenow |
| Provider Job Key | 589280 |
| Title | Category Marketing Manager, Electric Instrume |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Nashville, TN, US, Nashville, TN |
| Department | — |
| Team | — |
| Employment Type | full_time |
| Workplace Type | — |
| Remote Policy | — |
| Country | United States |
| Region | TN |
| City | Nashville |
| Salary Raw | — |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | — |
| Source URL | https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=a63e7571-5f87-42ae-b6dc-75a9f524fd18&ccId=19000101_000001&lang=en_US&type=JS&jobId=589280&jwId=9200746644634_1 |
| Apply URL | https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=a63e7571-5f87-42ae-b6dc-75a9f524fd18&ccId=19000101_000001&lang=en_US&type=JS&jobId=589280&jwId=9200746644634_1 |
| First Seen At | 2026-05-31 18:55:15Z |
| Last Seen At | 2026-06-06 13:14:20Z |
| Last Checked At | 2026-06-06 13:14:20Z |
| Last Changed At | 2026-06-06 13:14:20Z |
| Inactive At | — |
| Source Posted At | 2026-02-11 18:57:00Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=adp_workforcenow/board=a63e7571-5f87-42ae-b6dc-75a9f524fd18|19000101_000001/date=2026-06-06/2026-06-06T13-14-19-308Z-b5ded1a6c7dc122e42fe6449df697c0a4fe3fd0301df785fa69bc166eb6e0a48.json |
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"requisitionDescription": "<div><p><br></p><p data-pasted=\"true\">The Category Marketing Manager – Electric Instruments owns brand activation and marketing execution for the Electric Instruments category within Gibson’s portfolio. This role drives growth and engagement for electric instruments by leading integrated marketing campaigns and collaborating closely with Product, Creative, Cultural Influence, and Commercial teams. You will champion the electric category’s unique heritage and innovation, ensuring its distinct voice resonates across all channels.</p><p> </p><p><strong>Essential Functions</strong></p><ul type=\"disc\"><li>Develop and implement annual marketing plans specifically for the Electric Guitars category and associated brand portfolio.</li><li>Execute launch campaigns and seasonal activations that highlight electric craftsmanship and artist collaborations across earned, owned, and paid channels.</li><li>Partner with Retail Marketing to deliver impactful retail and dealer programs tailored to electric guitar audiences.</li><li>Provide market insights and competitive intelligence within the electric segment to guide strategy and positioning.</li><li>Manage campaign briefs, timelines, budgets, and performance reporting for electric initiatives.</li><li>Collaborate with cultural influence, creative, and commercial teams to amplify electric storytelling and maintain category momentum across DTD and DTC channels.</li></ul><p><strong> </strong></p><p><strong>Required Skills/Abilities</strong></p><ul type=\"disc\"><li>5+ years in category or brand marketing, preferably within musical instruments with a focus on electric products.</li><li>Experience in multi-brand marketing and campaign development with a focus on premium or heritage products.</li><li>Strong project management and communication skills.</li><li>Ability to derive actionable insights from market and campaign performance data.</li></ul><p><strong> </strong></p><p><strong>Required Education and Experience</strong></p><ul type=\"disc\"><li>Bachelor’s degree in Marketing, Business, or related discipline.</li></ul><p><strong> </strong></p><p><strong>Personal Qualities</strong></p><ul type=\"disc\"><li>Creative and analytical thinker with a passion for guitar-centric music and storytelling.</li><li>Skilled at working cross-functionally and managing multiple projects.</li><li>Deep appreciation for electric guitar culture, craftsmanship, and artist communities.</li></ul><p><strong> </strong></p><p><strong>Travel Requirements</strong></p><ul type=\"disc\"><li>May include travel to retail locations, artist events, or cross-functional meetings.</li></ul><p><strong> </strong></p><p><strong>Physical Demands</strong></p><ul type=\"disc\"><li>Office-based role with occasional light lifting of promotional materials.</li></ul><p><br></p></div>\n",
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