Content Marketing Specialist

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  "active_status": "active"
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  "language": "en",
  "location": {
    "raw": "Wauconda, IL, Wauconda, Illinois",
    "city": "Wauconda",
    "region": "IL",
    "country": "United States",
    "is_remote": false,
    "confidence": 0.9
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      "city": "Wauconda",
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      "country": "United States",
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    "countries": [
      "United States"
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  "remote_policy": "hybrid",
  "salary_period": "year",
  "workplace_type": "hybrid",
  "salary_currency": "USD"
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{
  "id": "526254",
  "job": {
    "id": "531640",
    "division": null,
    "department": {
      "id": "35813",
      "name": "Marketing"
    },
    "requisition_id": "REQ-1228",
    "structure_custom_group_one": null
  },
  "url": "https://fidelitone.pinpointhq.com/en/postings/796bb718-87b4-46e9-9d3e-4852fe50ffcc",
  "path": "/en/postings/796bb718-87b4-46e9-9d3e-4852fe50ffcc",
  "title": "Content Marketing Specialist ",
  "benefits": "",
  "location": {
    "id": "30963",
    "city": "Wauconda",
    "name": "Wauconda, IL",
    "province": "Illinois",
    "postal_code": "60084"
  },
  "deadline_at": null,
  "description": "<div><!--block-->The Content Marketing Specialist focuses on driving awareness, engagement and demand generation.&nbsp; This role will be responsible for planning, crafting and optimizing creative and compelling content that engages key stakeholders. This individual will be a strong storyteller with a data driven mindset, capable of translating complicated ideas into simple and easy-to-understand concepts that can be integrated across a variety of mediums.<br><br></div><div><!--block-->&nbsp;<strong>ESSENTIAL FUNCTIONS</strong></div><ul><li><!--block-->Develop and maintain comprehensive editorial and content calendar to effectively increase brand awareness and reinforce brand value with employees, clients and prospects.</li><li><!--block-->Conduct interviews with internal subject matter experts and utilize third-party industry sources to create content.</li><li><!--block-->Plan, write and produce high-quality SEO/AEO/GEO optimized content including blog articles, case studies, white papers, eBooks, web pages, email and social media.</li><li><!--block-->Create and share high quality content for sales and marketing materials. Content includes employee and client communications such as email, social, web, sell sheets, case studies etc.</li><li><!--block-->Measure, report and refine content as necessary to increase effectiveness of search rankings, engagement and conversions.</li><li><!--block-->Proofread and edit the content of others to ensure that it is consistent with brand messaging and drives the intended results.</li><li><!--block-->Contribute to a positive, creative, fast-paced and innovative marketing team environment.</li><li><!--block-->Perform other duties of the department as assigned.</li></ul>",
  "compensation": "$65,000 - $85,000 / year",
  "reporting_to": "",
  "workplace_type": "hybrid",
  "benefits_header": "",
  "employment_type": "full_time",
  "workplace_type_text": "Hybrid",
  "compensation_maximum": 85000,
  "compensation_minimum": 65000,
  "compensation_visible": true,
  "employment_type_text": "Full Time",
  "key_responsibilities": "<ul><li><!--block-->Working knowledge of SEM, SEO tools and best practices and Google Analytics to optimize web content.</li><li><!--block-->Experience with marketing automation tools and web content management systems (WordPress is a plus).</li><li><!--block-->Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).</li><li><!--block-->Strong project management experience, detail-oriented, organized and deadline driven.</li><li><!--block-->Excellent written and verbal communication skills and ability to work collaboratively as a team player.</li></ul>",
  "compensation_currency": "USD",
  "compensation_frequency": "year",
  "skills_knowledge_expertise": "<ul><li><!--block-->Bachelor’s degree in Journalism, Communications or Marketing required.</li><li><!--block-->5+ years of content development and copywriting experience.</li><li><!--block-->Experience in the logistics or supply chain industry is a strong plus.</li></ul>",
  "key_responsibilities_header": "Required Skills",
  "skills_knowledge_expertise_header": "Required Experience"
}