Vice President, Marketing, Brand & Communications

Founded in 2012 by Seth Rogen and Lauren Miller Rogen, HFC is a nationally recognized nonprofit organization that is changing the trajectory of Alzheimer’s disease through broad-scale awareness, brain health education, and tangible support for families impacted by the disease. HFC’s mission is to care for families impacted by this disease, activate the next generation of Alzheimer’s advocates, and be a leader in brain health research and education. HFC is seeking a Vice President, Marketing, Brand & Communications (VPMBC) to lead the organization’s external-facing communications, brand, content, and media strategy. This role ensures that HFC’s voice is credible, accessible, culturally relevant, and aligned with its mission. This is a remote position and a key leadership role within the organization, reporting directly to the Executive Director and serving as a member of the executive team. The VPMBC partners closely with Programs, Development, and Executive leadership to ensure that HFC’s work is clearly communicated, accurately represented, and effectively amplified and oversees a team of two full-time staff– the Associate Director of Communications and the Senior Manager of Communications. Core Responsibilities Communications & Brand Strategy Develop and execute HFC’s communications and brand strategy across owned, earned, and shared channels in service of advancing HFC’s mission, programs, and fundraising priorities. Drive long-term brand positioning to establish HFC as a trusted, nationally recognized leader and household name in brain health, caregiving, and Alzheimer’s prevention. Own HFC’s messaging framework and brand voice, maintaining clarity and cohesion across campaigns, programs, fundraising initiatives and platforms. Ensure consistency, accessibility, and scientific integrity across all public-facing communications. Serve as a strategic advisor to Executive leadership on narrative positioning, reputational considerations, and public-facing communications including major fundraising moments and campaigns. Oversee HFC’s digital ecosystem using analytics and audience insights to inform strategy, prioritize platforms, measure performance, and drive continuous improvement. Content Strategy & Storytelling Lead editorial vision and long-term content planning that elevates HFC’s care, brain health, and prevention programs while driving broad public awareness. Oversee development and distribution of high-quality multimedia content, educational resources, and programmatic toolkits for diverse audiences. Expand and manage evergreen educational content designed for long-term use, accessibility, and national reach. Translate complex brain health, caregiving, and research topics into clear, empathetic, and action-oriented storytelling that supports program adoption and community engagement. Partner with Program and Development teams to convert outcomes, impact, and insights into compelling narratives and campaign assets. Media Relations Lead national media and PR strategy, including press outreach, spokesperson preparation, messaging development, interview coordination and proactively position HFC as a trusted national voice in brain health, caregiving, and Alzheimer’s-related education. Secure high-impact coverage that elevates HFC’s programs and advocacy efforts while reinforcing brand leadership. Manage relationships with media outlets, journalists, and external PR partners. Support celebrity founders and Executive leadership with preparation, messaging, and follow-up for media appearances and public engagements. Build and maintain a robust thought leadership platform through strategic placements, commentary, and partnerships. Events & Partnerships Lead communications strategy for HFC’s major events and convenings, ensuring cohesive messaging and brand alignment. Partner cross-functionally to support event promotion, sponsorship fulfillment, donor communications, on-sites, content capture, and post-event storytelling that extends national reach. Support cultivation and stewardship of mission-aligned brand and media partners through communications strategy and visibility opportunities. Coordinate celebrity, founder, and high-profile talent participation across communications, events, media, and content initiatives. Leverage events and partnerships as platforms for expanding awareness of HFC’s programs and reinforcing national brand presence. Leadership & Team Development Lead, mentor, and manage the Communications team, fostering a collaborative, high-performing, and mission-driven culture. Set departmental goals, priorities, and performance expectations aligned with organizational strategy. Support staff professional development and leadership growth. Build sustainable workflows, review processes, and systems that balance quality, speed, and staff capacity. Qualifications & Experience The ideal candidate is a seasoned, mission-driven communications and marketing leader with a proven track record of building national brands, driving awareness, and advancing fundraising and programmatic impact through strategic storytelling. 10+ years of senior-level experience in external relations, marketing, or media leadership; nonprofit or mission-driven experience preferred. Experience building or scaling a national brand, preferably within a nonprofit, healthcare, education, or social impact organization. Demonstrated success leading integrated communications programs with national reach. Exceptional writing, editing, and storytelling skills. Proven experience managing teams, vendors, and multi-channel initiatives. Experience working with high-profile talent, executives, or public-facing leaders. Strong digital fluency, including CMS platforms, email marketing tools, analytics, and social media platforms. Strategic, organized, and adaptable leader comfortable operating in a fast-paced environment. Sense of humor, empathy, discretion, and sound judgment required. Specifications Based in the greater Los Angeles or greater New York metro area Full-time, remote position (with periodic in-person meetings for team collaboration) Occasional evenings, occasional weekends and regular travel required as the team works between the East and West Coasts Compensation & Benefits Salary range: 145K-165K/year; this role is also eligible for performance-based bonuses HFC values our employees’ time and efforts. Our commitment to your success is enhanced by our competitive benefits package, including employer-paid health insurance, retirement plan with employer-matching, professional development opportunities, and paid time off. The opportunity to be part of an innovative and mission-driven organization making a tangible impact on advancing brain health education and Alzheimer’s care, support and advocacy. How to Apply Because of the emphasis on writing in this position, we require a cover letter and writing sample to assess writing proficiency. There’s no such thing as a perfect candidate, so don’t let imposter syndrome hold you back. You don’t need 100% of the preferred qualifications to add value to our team. Our supporters come from all different backgrounds, and so do our employees. If you’re passionate about what you could accomplish here, we’d love to hear from you. DEI Statement : We work to maintain the best possible environment for our employees, where people can learn and grow with the organization. We strive to provide an environment where each person is encouraged to contribute to our processes, decisions, planning and culture. At HFC, we take DEI seriously, but we also know that laughing together is a great way to build understanding and create a more inclusive environment. We're like a diverse group of superheroes, with unique powers and perspectives, coming together to make the world a better place. We’re committed to creating a workplace culture that celebrates differences and embraces everyone's quirks. We believe that diversity is not just about race, gender, or ethnicity, but also about the many different ways that people express themselves and experience the world around them. Our DEI efforts are not just lip service - we're taking action to ensure that everyone is welcome and valued. We know that humor can be a powerful tool for breaking down barriers and bringing people together. So, we invite you to bring your sense of humor to work and help us create a workplace where everyone is free to be their authentic selves.

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