Senior Content Marketer, SEO

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">About Animalz</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer's goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our relentless pursuit of mastering our craft.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Our customers include industry leaders like Amplitude, Ramp, and Wistia, as well as high-growth early-stage startups.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">About the Role</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">We're looking for a Senior Content Marketer to join our SEO team, writing and optimizing content for a portfolio of B2B technology customers. This is a writing-first role — the majority of your time will be spent producing high-quality SEO content yourself — but you'll also bring strategic depth: diagnosing why content isn't performing, identifying opportunities in the competitive landscape, and translating data into action.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You'll work closely with a Head of Content on strategy direction while owning execution with a high degree of independence. You'll manage a small number of accounts end-to-end, occasionally oversee freelance writers, and lead performance reporting for your customers.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">What You'll Do</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Write gold-standard, hand-crafted content</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">: flagship blogs, guides, and landing pages that demand deep research, original thinking, and editorial craft, aligned with search intent, customer strategy, and our highest quality standards</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Edit and elevate AI-generated content</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> from our AI-assisted workflows to publication quality, and help teammates and freelancers do the same through clear feedback and example</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Partner with our AI implementation team</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> to shape and improve AI content workflows, contributing editorial input, feedback, and real-world testing (you don't need to build the systems, but you help make them better)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Contribute to AEO work</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">—including prompt tracking, citation monitoring, and AEO audits—to improve how customer content surfaces and gets cited across AI-powered search</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Diagnose content performance gaps</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> using technical SEO analysis, competitive research, and content quality assessments, and recommend clear, prioritized improvements</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Refresh and optimize existing content</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Stay current on how AI search tools</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> (Perplexity, ChatGPT, Gemini, AI Overviews) surface and cite content, and factor this into content recommendations</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Own content execution for 3–4 customer accounts</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">, managing quality, calendars, and deadlines with increasing independence</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Occasionally manage freelance writers</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> on your accounts, providing clear briefs, feedback, and quality oversight</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Lead monthly performance reports</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> for your customers, communicating results, insights, and strategic recommendations</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Join customer calls</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> and build trusted relationships through clear communication and demonstrated expertise</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Collaborate with design</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> on visuals and graphics that support your content deliverables</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Contribute to team knowledge-sharing</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> and internal initiatives, including process improvements</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">What We're Looking For</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">4–6 years of experience</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> in content marketing, preferably in B2B SaaS or an agency setting</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Exceptional writing ability:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> You produce publication-ready SEO content with minimal revision, writing clearly and persuasively across formats while adapting to different brand voices</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Deep SEO knowledge:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> You're fluent in keyword research, on-page optimization, content audits, and competitive analysis — and you know how to diagnose why a piece isn't ranking and what to do about it</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Emerging AEO fluency:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> You understand how AI-driven discovery tools are changing content visibility and are actively building hands-on skills in this space — prompt tracking, citation monitoring, AEO audits, and optimizing for AI Overviews</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Comfort working with AI content workflows:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> You can edit and elevate AI-generated content to publication quality, and you're eager to give input that helps shape and improve those workflows over time</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Analytical mindset:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> You interpret performance data (traffic, rankings, engagement) and use it to inform content decisions, not just report on them</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Familiarity with content and analytics tools</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> such as GA4, Google Search Console, Ahrefs, Clearscope, or equivalents</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">AI fluency:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> You use AI tools to support your workflow responsibly and efficiently, and stay current on emerging best practices</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Technical curiosity:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> You genuinely enjoy learning how software products work so you can write about them with authority</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Content operations:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> You manage multiple accounts and contributors while maintaining quality and meeting deadlines</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Strong communication</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> and remote collaboration skills; you build trust with customers through transparency and insight</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Coachability and ownership:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> You take initiative, adapt when priorities shift, and are always looking to sharpen your craft</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Our Values</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Value Over Vanity:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> We measure success in customer impact, not surface-level praise.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Two Steps Ahead:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> We're proactive and strategic, solving problems before they become blockers.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Power Source, Not Power Trip:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> We lead through service, energizing teammates and customers.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Pursue Mastery:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> We're always learning, evolving, and testing new approaches.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Left Brain, Right Brain, Robot Brain:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> Our best work blends creativity, analysis, and smart use of AI.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">In the Arena:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> We experiment boldly and stay immersed in our customers' industries.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Your First 90 Days</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Days 1–30: Learn &amp; Integrate</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Complete onboarding and master our tools, processes, and editorial standards</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Deep dive into your assigned customer accounts</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Create your first content deliverables with guidance from your Head of Content</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build relationships with your team and customers</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Days 31–60: Execute &amp; Own</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Take ownership of 2–3 customer accounts with increasing independence</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Begin occasionally managing freelance writers and content calendars</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Lead your first performance reports with support</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Contribute to team meetings and internal initiatives</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Days 61–90: Drive Impact</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own content execution and reporting for 3–4 customer accounts</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Lead strategy refinements based on SEO data and customer feedback</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Demonstrate measurable improvements in content performance</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Share expertise and contribute to team improvement</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Working Arrangements</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Location:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> Fully remote (AMERICAS or EMEA)</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Timezone Requirements:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> At least 4 hours of overlap with US timezones (EST/PST)</span><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Compensation &amp; Benefits</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Salary Range:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> $70,000 – $85,000 USD annually</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Unlimited PTO policy</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Flexible working schedule</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Technology stipend</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Learning stipend</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Health &amp; wellness stipend</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Team lunch stipend</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Health &amp; vision insurance (US only)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">401(k) retirement plan (US only)</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Diversity, Equity &amp; Inclusion</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">At Animalz, we believe diverse perspectives make us stronger. We're committed to building an inclusive workplace where people of all backgrounds, experiences, and identities can thrive. We particularly encourage applications from historically underrepresented groups in tech and marketing.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">Equal Opportunity</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</span></p>",
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