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    "requisitionDescription": "<div><div><div><p></p>\n<p><span style=\"font-size: 12pt;font-family: Arial, sans-serif;\">We are actively seeking a Senior Analyst, Marketing Analytics</span> <span style=\"font-size: 12pt;font-family: Arial, sans-serif;\">with a strong desire to play a key role in building the omnichannel marketing</span><br><span style=\"font-size: 12pt;font-family: Arial, sans-serif;\">performance measurement/marketing insights practice at the leading sports betting company in the country. As a trusted partner to brand, retail and performance marketing teams, you’ll work closely with the VP, Measurement &amp; Insights and agency partners to drive a learning</span><br><span style=\"font-size: 12pt;font-family: Arial, sans-serif;\">agenda that supports William Hill’s aggressive U.S. growth plans.</span> <span style=\"font-size: 12pt;font-family: Arial, sans-serif;\">Leveraging your consumer insights expertise, excellent</span><br><span style=\"font-size: 12pt;font-family: Arial, sans-serif;\">analytical skills, and project management experience, you will deliver high-quality insights addressing a diverse range of business questions.</span>&nbsp;</p>\n<p></p>\n<p><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\"><strong>What You Will Be Doing</strong></span>&nbsp;</p>\n<ul>\n<li dir = \"auto\"><span style=\"background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">Partners with the BI team to deliver day-to-day report development and distribution for all marketing performance initiatives</span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">Supports the evolution of the marketing performance measurement program through working with media agency, attribution, and campaign measurement partners</span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">Translates insights from advanced data analysis (regression, key drivers, segmentation, LTV modeling) into strategic implications for marketing </span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">Develops an understanding of holistic customer experience and behavior to incorporate into marketing optimization insights</span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">Formulates and manages customer insights tests/projects (audience, brand, copy and creative) with internal clients; develops project management plans</span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: windowtext;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">Supports the marketing forecasting and goal-setting process with channel and campaign performance insights </span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">A thoughtful approach to building on / improving current process and systems for effective marketing insights delivery</span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">Interfaces with marketing tech leads to ensure proper tag management, attribution partner enablement, data feeds in place to support the insights/learning agenda </span>&nbsp;</li>\n</ul>\n<p>&nbsp;</p>\n<p><span style=\"font-size: 12pt;font-family: Arial, sans-serif;\"><strong>What You Will Need:</strong></span>&nbsp;</p>\n<ul>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">Bachelor’s/Master’s in related field (social sciences, economics, applied mathematics)</span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">5-7 years of consumer insights/marketing analytics experience; account planning experience and experience interfacing with seasoned brand and acquisition marketers is highly desirable</span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">Advanced knowledge of a variety of marketing measurement techniques – including experience with multi-touch attribution, marketing mix model stewardship, segmentation research and lifetime value model development</span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">You are innately curious and get excited about understanding (and socializing) the ‘why’ behind the marketplace/consumer dynamics you observe </span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">Strong communication skills to deliver meaningful insights for influencing business decisions</span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">Keen interest and knowledge of sports marketing and hospitality categories – preferable experience working on direct-to-consumer brands</span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">You have an entrepreneurial spirit and a strong drive to do whatever it takes to make a big impact</span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">You thrive in a small, agile team environment but also can perform independently at a high level</span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">Experience: SQL, Python, R, SPSS</span>&nbsp;</li>\n<li dir = \"auto\"><span style=\"color: black;background-color: white;font-size: 12pt;font-family: Arial, sans-serif;\">PowerBI, Tableau, Google Analytics, AppsFlyer</span>&nbsp;</li>\n</ul>\n<p></p>\n<p></p>\n<p></p>\n<p></p>\n<p>&nbsp;&nbsp;&nbsp;</p>\n<p><span style=\"font-size: 10px;font-family: Arial;\">“William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally recognized protected basis under federal, state or local laws.  William Hill complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.” </span>&nbsp;</p>\n<p>&nbsp;</p>\n</div></div></div>\n",
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