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Vice President of Marketing Strategy, Las Vegas (Corporate)

Edmn Fa Us2 Oraclecloud Com CX 1 · Las Vegas, NV, United States; Caesars Las Vegas_Corporate · On Site · Active · Oracle Recruiting Cloud / Fusion HCM

Job facts

FieldValue
CompanyEdmn Fa Us2 Oraclecloud Com CX 1
TitleVice President of Marketing Strategy, Las Vegas (Corporate)
Normalized title-
Department / teamProperty Leadership
LocationLas Vegas, NV, United States
Work modelOn Site
Employment typeFull Time
Salary-
Statusactive
ATS providerOracle Recruiting Cloud / Fusion HCM
Posted / first seen2026-06-03 / 2026-06-04
Changed / last seen2026-06-04 / 2026-06-06

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Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through Oracle Recruiting Cloud / Fusion HCM.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Las Vegas.Open
Department jobsActive postings in Property Leadership.Open
Work model jobsActive On Site postings.Open
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Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyEdmn Fa Us2 Oraclecloud Com CX 1
Source010453b6-b197-40bb-ac15-ee004fbdc341
ATS providerOracle Recruiting Cloud / Fusion HCM

Description

Description The Vice President of Marketing Strategy is responsible for defining and leading the overarching marketing strategy for Caesars Entertainment’s Las Vegas portfolio. This role owns the development of market-level strategies across eight properties, including competitive positioning, customer segmentation, reinvestment strategy, and cross-property optimization. This leader partners across property teams and enterprise functions to drive profitable growth, maximize customer value, and strengthen Caesars’ competitive position in one of the world’s most dynamic gaming and hospitality markets. Responsibilities Market & Portfolio Strategy Define and lead the integrated marketing strategy for Caesars’ Las Vegas portfolio, ensuring alignment to enterprise priorities and market opportunities Establish portfolio-level strategies that optimize the positioning, role, and performance of each property within the market Continuously assess the competitive landscape and develop strategic responses to drive market share and profitability Customer & Revenue Strategy Oversee customer segmentation, reinvestment strategy, and worth-based marketing approaches to maximize return on marketing investment Partner on the development and activation of Caesars Rewards and loyalty-driven growth strategies in-market Define acquisition, retention, and cross-property migration strategies to increase trip frequency, spend, and lifetime value Partner closely with Casino Marketing and hosted-player teams to drive high-value customer visitation across the Las Vegas portfolio, ensuring alignment on player development strategy and market-level prioritization of hosted guests Planning & Performance Ownership Lead the development of annual marketing strategies, plans, and budgets across all Las Vegas properties Own performance outcomes tied to marketing effectiveness, including revenue growth, ROI, and customer metrics Establish frameworks, KPIs, and reporting to drive accountability and continuous optimization Campaign & Channel Integration Set strategic direction for integrated campaigns across brand, digital, CRM, PR, and on-property channels Ensure consistency of messaging and execution across all guest touchpoints Identify opportunities to enhance personalization, targeting, and channel effectiveness Innovation & Growth Initiatives Drive a test-and-learn culture across the portfolio, advancing new marketing approaches, technologies, and channels Identify new revenue opportunities, partnerships, and guest experiences that drive incremental demand Champion the evolution of data-driven and personalized marketing capabilities Enterprise Initiatives & Collaboration Contribute to enterprise-wide marketing initiatives, representing the Las Vegas market in the development and execution of national strategies and programs Partner with corporate and regional teams to inform broader business development priorities (BDPs), national promotions, and enterprise campaigns Share market insights, best practices, and performance learnings across the organization to elevate overall marketing effectiveness Support enterprise priorities and ensuring strong alignment between Las Vegas and broader company objectives Leadership & Collaboration Lead, influence, and elevate marketing teams, fostering a high-performance, collaborative culture Establish best practices, standards, and strategic discipline across the organization Serve as a key partner to property leadership, finance, operations, and enterprise marketing teams Governance & Compliance Ensure all marketing activities align with regulatory requirements and company policies Promote a culture of integrity, accountability, and responsible marketing practices Qualifications 10+ years of progressive marketing leadership experience, preferably in multi-unit, high-volume consumer businesses Experience in gaming, hospitality, loyalty-driven, or similar industries strongly preferred Proven ability to lead large-scale marketing strategies tied directly to revenue and profitability outcomes Deep understanding of customer segmentation, database marketing, and ROI-driven decision making Demonstrated success managing complex organizations and influencing across multiple stakeholders Strong financial acumen and experience managing significant marketing budgets ADDITIONAL REQUIREMENTS Ability to drive marketing strategies across multiple locations Demonstrated ability to multi-task and prioritize activities Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business Company At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

Full job record

Job ID9ed89378ad581294a05db0e973abf4e597a3732d
Org ID40e51c25-36c8-4c2d-998a-780f5164ab5e
Source ID010453b6-b197-40bb-ac15-ee004fbdc341
Board ID010453b6-b197-40bb-ac15-ee004fbdc341
Provideroracle_hcm
Provider Job Key84572
TitleVice President of Marketing Strategy, Las Vegas (Corporate)
Normalized Title
Statusactive
Activeyes
Location TextLas Vegas, NV, United States; Caesars Las Vegas_Corporate
DepartmentProperty Leadership
Team
Employment Typefull_time
Workplace Typeon_site
Remote Policy
CountryUnited States
RegionNV
CityLas Vegas
Salary RawDescription The Vice President of Marketing Strategy is responsible for defining and leading the overarching marketing strategy for Caesars Entertainment’s Las Vegas portfolio. This role owns the development of market-level strategies across eight properties, including competitive positioning, customer segmentation, reinvestment strategy, and cross-property optimization. This leader partners across property teams and enterprise functions to drive profitable growth, maximize customer value, and strengthen Caesars’ competitive position in one of the world’s most dynamic gaming and hospitality markets. Responsibilities Market & Portfolio Strategy Define and lead the integrated marketing strategy for Caesars’ Las Vegas portfolio, ensuring alignment to enterprise priorities and market opportunities Establish portfolio-level strategies that optimize the positioning, role, and performance of each property within the market Continuously assess the competitive landscape and develop strategic responses to drive market share and profitability Customer & Revenue Strategy Oversee customer segmentation, reinvestment strategy, and worth-based marketing approaches to maximize return on marketing investment Partner on the development and activation of Caesars Rewards and loyalty-driven growth strategies in-market Define acquisition, retention, and cross-property migration strategies to increase trip frequency, spend, and lifetime value Partner closely with Casino Marketing and hosted-player teams to drive high-value customer visitation across the Las Vegas portfolio, ensuring alignment on player development strategy and market-level prioritization of hosted guests Planning & Performance Ownership Lead the development of annual marketing strategies, plans, and budgets across all Las Vegas properties Own performance outcomes tied to marketing effectiveness, including revenue growth, ROI, and customer metrics Establish frameworks, KPIs, and reporting to drive accountability and continuous optimization Campaign & Channel Integration Set strategic direction for integrated campaigns across brand, digital, CRM, PR, and on-property channels Ensure consistency of messaging and execution across all guest touchpoints Identify opportunities to enhance personalization, targeting, and channel effectiveness Innovation & Growth Initiatives Drive a test-and-learn culture across the portfolio, advancing new marketing approaches, technologies, and channels Identify new revenue opportunities, partnerships, and guest experiences that drive incremental demand Champion the evolution of data-driven and personalized marketing capabilities Enterprise Initiatives & Collaboration Contribute to enterprise-wide marketing initiatives, representing the Las Vegas market in the development and execution of national strategies and programs Partner with corporate and regional teams to inform broader business development priorities (BDPs), national promotions, and enterprise campaigns Share market insights, best practices, and performance learnings across the organization to elevate overall marketing effectiveness Support enterprise priorities and ensuring strong alignment between Las Vegas and broader company objectives Leadership & Collaboration Lead, influence, and elevate marketing teams, fostering a high-performance, collaborative culture Establish best practices, standards, and strategic discipline across the organization Serve as a key partner to property leadership, finance, operations, and enterprise marketing teams Governance & Compliance Ensure all marketing activities align with regulatory requirements and company policies Promote a culture of integrity, accountability, and responsible marketing practices Qualifications 10+ years of progressive marketing leadership experience, preferably in multi-unit, high-volume consumer businesses Experience in gaming, hospitality, loyalty-driven, or similar industries strongly preferred Proven ability to lead large-scale marketing strategies tied directly to revenue and profitability outcomes Deep understanding of customer segmentation, database marketing, and ROI-driven decision making Demonstrated success managing complex organizations and influencing across multiple stakeholders Strong financial acumen and experience managing significant marketing budgets ADDITIONAL REQUIREMENTS Ability to drive marketing strategies across multiple locations Demonstrated ability to multi-task and prioritize activities Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business Company At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
Salary Min
Salary Max
Salary Currency
Salary Periodday
Source URLhttps://edmn.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/84572
Apply URLhttps://edmn.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/84572
First Seen At2026-06-04 10:28:19Z
Last Seen At2026-06-06 18:43:45Z
Last Checked At2026-06-06 18:43:45Z
Last Changed At2026-06-04 10:28:19Z
Inactive At
Source Posted At2026-06-03 00:00:00Z
Source Updated At
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