Native Structured
{
"list_job": {
"id": "96",
"isRemote": null,
"location": {
"city": null,
"state": null
},
"atsLocation": {
"city": "Memphis",
"state": "Tennessee",
"country": "United States",
"province": null
},
"departmentId": "18899",
"locationType": "1",
"jobOpeningName": "Director of Digital",
"departmentLabel": "Outcomes",
"employmentStatusLabel": "Full-Time"
},
"detail_errors": [],
"detail_job_opening": {
"location": {
"city": null,
"state": null,
"postalCode": null,
"addressCountry": null
},
"datePosted": "2025-12-22",
"atsLocation": {
"city": "Memphis",
"state": "Tennessee",
"country": "United States",
"countryId": "1"
},
"description": "<p><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">Director of Digital (Paid Media + SEO + Digital Optimization)</span></p>\n<p><span style=\"font-size: 10pt\">RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and reporting. You’re driven to rigorously test, continuously improve outcomes, and uncover insights that fuel innovation. You thrive at the intersection of strategy, technology, AI, and performance—and you’re known for balancing big-picture vision with hands-on execution.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\"><span style=\"color: rgb(18, 18, 18)\">This is a senior player/coach role for someone who can lead digital strategy and execution across </span>email, advertising, organic and paid search, website development (UX/UI and CRO), organic and paid social, and CRM optimization <span style=\"color: rgb(18, 18, 18)\">while also serving as an AI champion</span><span style=\"color: rgb(18, 18, 18)\">—actively applying AI tools to accelerate analysis, optimization, testing, and reporting. You</span><span style=\"color: rgb(18, 18, 18)\">’ll stay close enough to the work to spot (and fix) performance issues fast, rolling up your sleeves wherever needed rather than operating solely as a coach or reviewer.</span></span><br></p>\n<p><br></p>\n<p><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Position Overview</span></p>\n<p><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 10pt\">RedRover Sales & Marketing Strategy is an internationally award-winning, fast-growing B2B agency on a national expansion path.</span></p>\n<p><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">The Director of Digital will </span><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 10pt\">own our agency’s iterative testing and digital optimization process</span><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\"> and lead the strategy and development of dashboards and performance reporting. You will also </span><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 10pt\">manage and mentor a multidisciplinary team</span><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\"> of digital specialists (PPC, SEO, FED, UX/UI) toward the achievement of RedRover’s signature guaranteed metrics.</span></p>\n<p><br></p>\n<p><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Bottom line: you’re responsible for making whatever campaign adjustments are necessary to achieve the outcomes the agency guarantees. </span></p>\n<p><br></p>\n<p><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">What You’ll Do (Key Responsibilities)</span></p>\n<p><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">1) Lead Digital Optimization & Iterative Testing</span></p>\n<ul>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Lead the agency’s digital optimization effort, ensuring </span><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 10pt\">weekly split testing within every campaign</span><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\"> and continual refinement across client programs.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Regularly audit performance of digital assets and campaigns; create test roadmaps and push improvements through to results.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Champion a relentless culture of experimentation—this isn’t “set it and forget it” testing; it’s systematic iteration of every conceivable variable.</span></li>\n</ul>\n<p><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">2) Own Paid Media Strategy & Performance (Hands-On)</span></p>\n<ul>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Direct paid media strategy and execution across platforms (Google Ads, Bing, LinkedIn, Meta, etc.).</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Oversee keyword/audience research and competitive insights to inform targeting and spend strategy.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Guide ad copy and creative performance standards aimed at improving CTR, CPC, CVR, CPL, and ROAS.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Monitor and optimize bidding, budgeting, pacing, and platform configurations to hit performance goals.</span></li>\n</ul>\n<p><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">3) Direct Integrated Digital Strategy (Paid + Organic)</span></p>\n<ul>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Align PPC and SEO strategy to maximize search visibility and conversion impact across the funnel.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Lead technical/on-page/off-page SEO direction in partnership with specialists, ensuring strategies enhance</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Collaborate with strategy, creative, UX/UI, and development teams so digital campaigns align with client goals and brand objectives.</span></li>\n</ul>\n<p><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">4) Lead Reporting, Dashboards & Insight Storytelling</span></p>\n<ul>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Oversee and drive development of </span><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 10pt\">dashboards, analytics tools, and automated reporting systems</span><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Translate complex multi-platform data into clear, compelling visual reporting clients/ internal teams can act on.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Analyze trends, surface performance insights, and recommend strategic optimizations with confidence.</span><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\"><br></span></li>\n</ul>\n<p><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">5) Manage & Grow the Digital Bench</span></p>\n<ul>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Manage and mentor a team of digital experts (PPC, SEO, FED, UX/UI), setting performance expectations and growth paths.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Lead cross-functional collaboration and ensure commitments are met on time, with no surprises.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Bring forward new technologies, methodologies, and best practices that keep RedRover ahead.</span></li>\n</ul>\n<p><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">6) Own and Execute the Digital Roadmap for RedRover</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Lead the evolution of RedRover into an AI-first firm by actively applying emerging technologies to improve performance, speed, and insight. Build and scale the systems, talent, and processes required to support continuous innovation—while remaining hands-on where it matters most.</span></li>\n<li><span style=\"color: rgb(38, 38, 38); font-family: arial, helvetica, sans-serif; font-size: 10pt\">Build the organization to support technology and innovation. </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Required Knowledge, Skills & Abilities</span></p>\n<ul>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Deep expertise leading digital strategy across </span><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 10pt\">paid social, PPC, SEO, UX/UI, digital campaign management, and optimization</span><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">; comfortable being hands-on when needed.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Extensive experience running split-testing at scale with measurable performance lift.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Proven ability to develop and manage comprehensive digital reporting and dashboard systems.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Strong leadership and mentoring skills with multidisciplinary digital teams, including international talent.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Proficiency with GA4, GTM, Search Console, HubSpot, Unbounce, SEMRush (or equivalent).</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Excellent communication and presentation skills, especially simplifying complex data into decisions.</span></li>\n<li><span style=\"font-weight: bold\"><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Demonstrated alignment with RedRover’s Pack DNA: </span><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 10pt\"><span style=\"color: rgb(18, 18, 18); font-size: 10pt\">Results-Driven, </span><span style=\"color: rgb(18, 18, 18); font-size: 10pt\">Tenacious Ownership, </span><span style=\"color: rgb(18, 18, 18); font-size: 10pt\">Agents of Change, </span><span style=\"color: rgb(18, 18, 18); font-size: 10pt\">Self-Disciplined & Accountable, </span><span style=\"color: rgb(18, 18, 18); font-size: 10pt\">Positive Culture Builders and </span><span style=\"color: rgb(18, 18, 18); font-size: 10pt\">Highly Coachable. </span></span></span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Bonus Points</span></p>\n<ul>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Experience with B2B categories such as manufacturing, professional services, technology, logistics, or industrial markets.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">CRO and landing-page optimization expertise.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Experience building repeatable testing frameworks or playbooks for teams.</span></li>\n<li><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">Strong familiarity with WRIKE or comparable PM tools.</span><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"color: rgb(38, 38, 38); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Why RedRover</span></p>\n<p><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\">We’re a high-performance, culture-driven B2B agency that guarantees outcomes and backs it with relentless optimization. You’ll lead a pack that cares about results and about each other.</span></p>\n<p><br></p>\n<p><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt; font-weight: bold\">Benefits include:</span><span style=\"color: #262626; font-family: Arial,sans-serif; font-size: 10pt\"> competitive compensation, healthcare/dental/vision, generous PTO that grows with tenure, vacation expense reimbursement, pet insurance, daycare reimbursement, fitness benefits, paid parental leave, retirement contributions, and flexible hours. </span></p>",
"compensation": null,
"departmentId": "18899",
"locationType": "1",
"seekPromoted": false,
"jobCategoryId": null,
"jobOpeningName": "Director of Digital",
"departmentLabel": "Outcomes",
"jobOpeningStatus": "Open",
"minimumExperience": "Manager/Supervisor",
"jobOpeningShareUrl": "https://redrover.bamboohr.com/careers/96",
"employmentStatusLabel": "Full-Time"
}
}