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Paid Ads Specialist
Potomac · Bethesda, MD, United States · On Site · Active · Rippling ATS
Job facts
| Field | Value |
|---|---|
| Company | Potomac |
| Title | Paid Ads Specialist |
| Normalized title | - |
| Department / team | Marketing |
| Location | Bethesda, MD, United States |
| Work model | On Site |
| Employment type | Full Time |
| Salary | - |
| Status | active |
| ATS provider | Rippling ATS |
| Posted / first seen | 2026-06-15 / 2026-06-16 |
| Changed / last seen | 2026-06-19 / 2026-06-19 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Potomac. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Rippling ATS. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Bethesda. | Open |
| Department jobs | Active postings in Marketing. | Open |
| Work model jobs | Active On Site postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Potomac |
| Source | 8021b6c5-c7b1-4043-a8cc-b6bf08be9b22 |
| ATS provider | Rippling ATS |
Description
company
The Opportunity At Potomac, we’re not for everyone—and that’s by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don’t need handholding to make things happen.
We’re a boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel
Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk ®.
role
As we continue our aggressive growth trajectory, we are looking for a Paid Ads Specialist (Multi-Platform Performance & Retargeting Expert) who can help accelerate brand awareness, lead generation, and advisor engagement through highly targeted, data-driven digital advertising campaigns.
This position is based in our headquarters in Bethesda, Maryland and is an in-office role.
Summary The Paid Ads Specialist is a performance-driven marketing professional responsible for developing, executing, and optimizing paid media campaigns across LinkedIn, Meta, and Google platforms. This role blends strategic thinking with hands-on campaign management to drive measurable business outcomes through audience targeting, conversion optimization, and continuous performance improvement.
Working closely with marketing, sales, and leadership teams, this individual will build and manage full-funnel campaigns that generate awareness, nurture prospects, and drive qualified leads for Potomac's growing business. The ideal candidate has strong experience in paid media, retargeting strategies, campaign analytics, and performance marketing.
Key Responsibilities Paid Media Strategy & Execution
Develop and manage paid advertising campaigns across LinkedIn, Google Ads, Meta, and other relevant platforms. Build full-funnel marketing campaigns designed to drive awareness, engagement, lead generation, and conversion. Create audience targeting strategies based on demographic, behavioral, and intent-based data. Manage campaign budgets and optimize spending to maximize ROI and efficiency. Retargeting & Audience Development
Design and implement sophisticated retargeting campaigns across multiple channels. Build audience segmentation strategies that improve engagement and conversion rates. Create multi-touch nurturing campaigns that move prospects through the buyer journey. Continuously refine audience pools to improve campaign effectiveness and reduce acquisition costs. Performance Analytics & Optimization
Monitor campaign performance and identify opportunities for improvement. Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline contribution. Conduct A/B testing on creative, messaging, landing pages, and audience segments. Leverage attribution models and analytics tools to measure campaign effectiveness and inform future strategy. Cross-Functional Collaboration
Partner with content, creative, and sales teams to align messaging and campaign objectives. Collaborate on landing page optimization and lead generation initiatives. Provide regular reporting and insights to leadership on campaign performance and marketing impact. Stay current on platform updates, industry trends, and emerging digital advertising opportunities. Qualifications Required
3–5 years of experience managing paid digital advertising campaigns. Hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager. Demonstrated success building and optimizing lead generation and conversion-focused campaigns. Strong understanding of audience targeting, retargeting, attribution, and conversion tracking. Experience managing advertising budgets and measuring return on investment. Analytical mindset with the ability to interpret data and make informed optimization decisions. Excellent communication and project management skills. Bachelor's degree in Marketing, Communications, Business, or a related field. Preferred
Experience in financial services, asset management, fintech, or B2B marketing. Familiarity with HubSpot, Google Analytics 4, Google Tag Manager, and CRM integrations. Experience with marketing automation platforms and lead nurturing workflows. Knowledge of SEO and broader digital marketing strategies. Certifications in Google Ads, LinkedIn Marketing Solutions, or Meta Blueprint. Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you’re looking for a slow pace and low volume, this isn’t for you.
If you want to drive, build, and scale, this is your shot.
Benefits: Medical insurance Vision insurance Dental insurance Health savings account option 401(k) & other retirement benefits Paid maternity leave Paid paternity leave Commuter benefits Disability insurance Paid time off
Full job record
| Job ID | 9e025596c2355e607ced399d822838822201d6f3 |
| Org ID | cc487d51-21c2-40c3-8343-bfdc696f505f |
| Source ID | 8021b6c5-c7b1-4043-a8cc-b6bf08be9b22 |
| Board ID | 8021b6c5-c7b1-4043-a8cc-b6bf08be9b22 |
| Provider | rippling |
| Provider Job Key | 40e9c5bd-a9fb-4ab8-950d-634bc22fe02b |
| Title | Paid Ads Specialist |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Bethesda, MD, United States |
| Department | Marketing |
| Team | — |
| Employment Type | full_time |
| Workplace Type | on_site |
| Remote Policy | — |
| Country | United States |
| Region | MD |
| City | Bethesda |
| Salary Raw | — |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | — |
| Source URL | https://ats.rippling.com/potomac/jobs/40e9c5bd-a9fb-4ab8-950d-634bc22fe02b |
| Apply URL | https://ats.rippling.com/potomac/jobs/40e9c5bd-a9fb-4ab8-950d-634bc22fe02b |
| First Seen At | 2026-06-16 08:46:43Z |
| Last Seen At | 2026-06-19 10:07:37Z |
| Last Checked At | 2026-06-19 10:07:37Z |
| Last Changed At | 2026-06-19 10:07:37Z |
| Inactive At | — |
| Source Posted At | 2026-06-15 17:24:06Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=rippling/board=potomac/date=2026-06-19/2026-06-19T10-07-36-652Z-30c242f6485fd7c46d6b04c388429ff714a21f943779da46d025a8ca63d12488.json |
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"role": "<meta><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">As we continue our aggressive growth trajectory, we are looking for a </span><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Paid Ads Specialist</strong></b><span style=\"font-size:12pt;white-space:pre-wrap;\"> </span><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">(Multi-Platform Performance & Retargeting Expert)</strong></b><span style=\"font-size:12pt;white-space:pre-wrap;\"> who can help accelerate brand awareness, lead generation, and advisor engagement through highly targeted, data-driven digital advertising campaigns.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">This position is based in our headquarters in Bethesda, Maryland and is an in-office role.</span></p><h6 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:13pt;font-weight:600;letter-spacing:0.25px;margin-top:8px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Summary </strong></b></h6><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">The Paid Ads Specialist is a performance-driven marketing professional responsible for developing, executing, and optimizing paid media campaigns across LinkedIn, Meta, and Google platforms. This role blends strategic thinking with hands-on campaign management to drive measurable business outcomes through audience targeting, conversion optimization, and continuous performance improvement.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Working closely with marketing, sales, and leadership teams, this individual will build and manage full-funnel campaigns that generate awareness, nurture prospects, and drive qualified leads for Potomac's growing business. The ideal candidate has strong experience in paid media, retargeting strategies, campaign analytics, and performance marketing.</span></p><h6 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:13pt;font-weight:600;letter-spacing:0.25px;margin-top:8px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Key Responsibilities</strong></b></h6><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Paid Media Strategy & Execution</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Develop and manage paid advertising campaigns across LinkedIn, Google Ads, Meta, and other relevant platforms.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Build full-funnel marketing campaigns designed to drive awareness, engagement, lead generation, and conversion.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Create audience targeting strategies based on demographic, behavioral, and intent-based data.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Manage campaign budgets and optimize spending to maximize ROI and efficiency.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Retargeting & Audience Development</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Design and implement sophisticated retargeting campaigns across multiple channels.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Build audience segmentation strategies that improve engagement and conversion rates.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Create multi-touch nurturing campaigns that move prospects through the buyer journey.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Continuously refine audience pools to improve campaign effectiveness and reduce acquisition costs.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Performance Analytics & Optimization</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Monitor campaign performance and identify opportunities for improvement.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline contribution.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Conduct A/B testing on creative, messaging, landing pages, and audience segments.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Leverage attribution models and analytics tools to measure campaign effectiveness and inform future strategy.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Cross-Functional Collaboration</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Partner with content, creative, and sales teams to align messaging and campaign objectives.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Collaborate on landing page optimization and lead generation initiatives.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Provide regular reporting and insights to leadership on campaign performance and marketing impact.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Stay current on platform updates, industry trends, and emerging digital advertising opportunities.</span></li></ul><h6 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:13pt;font-weight:600;letter-spacing:0.25px;margin-top:8px;margin-bottom:4px;padding-left:0px;\"><span style=\"white-space:pre-wrap;\">Qualifications </span></h6><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><i><b><strong style=\"font-size:12pt;font-style:italic;white-space:pre-wrap;\">Required</strong></b></i></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">3–5 years of experience managing paid digital advertising campaigns.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Demonstrated success building and optimizing lead generation and conversion-focused campaigns.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Strong understanding of audience targeting, retargeting, attribution, and conversion tracking.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Experience managing advertising budgets and measuring return on investment.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Analytical mindset with the ability to interpret data and make informed optimization decisions.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Excellent communication and project management skills.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Bachelor's degree in Marketing, Communications, Business, or a related field.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><i><b><strong style=\"font-size:12pt;font-style:italic;white-space:pre-wrap;\">Preferred</strong></b></i></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Experience in financial services, asset management, fintech, or B2B marketing.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Familiarity with HubSpot, Google Analytics 4, Google Tag Manager, and CRM integrations.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Experience with marketing automation platforms and lead nurturing workflows.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Knowledge of SEO and broader digital marketing strategies.</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Certifications in Google Ads, LinkedIn Marketing Solutions, or Meta Blueprint.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you’re looking for a slow pace and low volume, this isn’t for you. </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">If you want to drive, build, and scale, this is your shot. </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><h6 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:13pt;font-weight:600;letter-spacing:0.25px;margin-top:8px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Benefits:</strong></b></h6><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Medical insurance</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Vision insurance</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Dental insurance</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Health savings account option</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">401(k) & other retirement benefits</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Paid maternity leave</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Paid paternity leave</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Commuter benefits</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Disability insurance</span></li><li style=\"font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Paid time off</span></li></ul>",
"company": "<meta><h6 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:13pt;font-weight:600;letter-spacing:0.25px;margin-top:8px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">The Opportunity</strong></b><span style=\"white-space:pre-wrap;\"> </span></h6><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">At Potomac, we’re not for everyone—and that’s by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don’t need handholding to make things happen. </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">We’re a</span><span style=\"white-space:pre-wrap;\"> </span><span style=\"font-size:12pt;white-space:pre-wrap;\">boutique</span><span style=\"white-space:pre-wrap;\"> </span><span style=\"font-size:12pt;white-space:pre-wrap;\">tactical</span><span style=\"white-space:pre-wrap;\"> </span><span style=\"font-size:12pt;white-space:pre-wrap;\">asset manager</span><span style=\"white-space:pre-wrap;\"> </span><span style=\"font-size:12pt;white-space:pre-wrap;\">with a differentiated product</span><span style=\"white-space:pre-wrap;\"> </span><span style=\"font-size:12pt;white-space:pre-wrap;\">that serves</span><span style=\"white-space:pre-wrap;\"> </span><span style=\"font-size:12pt;white-space:pre-wrap;\">the</span><span style=\"white-space:pre-wrap;\"> </span><span style=\"font-size:12pt;white-space:pre-wrap;\">independent broker-dealer and RIA</span><span style=\"white-space:pre-wrap;\"> </span><span style=\"font-size:12pt;white-space:pre-wrap;\">channel </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk</span><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">®.</strong></b><span style=\"font-size:12pt;white-space:pre-wrap;\"> </span></p>"
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}Get this page with API
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