Director of Marketing

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    "description": "<div class=\"WordSection1\">\n<p style=\"margin-left:10px; margin-right:31px; text-align:justify\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><strong><span style=\"color:#4f4d54\">Job Purpose: </span></strong><span style=\"color:#605d64\">To direct, manage and provide strategic </span><span style=\"color:#4f4d54\">leadership </span><span style=\"color:#605d64\">and direction to all Marketing operations. </span><span style=\"color:#4f4d54\">Responsible </span><span style=\"color:#605d64\">for the successful overall operation of direct mail, promotions, data base management and evaluate and purchase of media outlets.</span></span></p>\n\n<p>&nbsp;</p>\n\n<p style=\"margin-left:10px\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><strong><u><span style=\"color:#605d64\">Essential Functions:</span></u></strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#605d64\">Develop and execute short- and </span><span style=\"color:#4f4d54\">long-range </span><span style=\"color:#605d64\">marketing plans to enhance the opportunity for profit growth while adhering to budget guidelines.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#605d64\">Plan</span><span style=\"color:#878589\">, </span><span style=\"color:#605d64\">oversee and analyze the casino&#39;s advertising and achieve satisfactory profit</span><span style=\"color:#878589\">/</span><span style=\"color:#605d64\">loss ratio in all promotions, sales, and entertainment and special events</span><span style=\"color:#878589\">.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#605d64\">Research, analyze and monitor financial, technological, and </span><span style=\"color:#4f4d54\">demographic </span><span style=\"color:#605d64\">factors throughout the gambling industry.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#747077\">Establish </span><span style=\"color:#605d64\">and monitor annual market strategy for the casino.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#605d64\">Ensure compliance with all procedural</span><span style=\"color:#878589\">/</span><span style=\"color:#605d64\">regulatory requirements to include, but not limited to purchasing of goods and services, inventory control, issuance of complementary, point adjustments, and auditing of employee</span><span style=\"color:#878589\">/</span><span style=\"color:#605d64\">customer activities.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#605d64\">Serve as casino spokesperson in media and public arenas when deemed </span><span style=\"color:#747077\">appropriate.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#605d64\">Negotiate difficult customer concerns swiftly while demonstrating an ability to uphold the policy and procedures of the department and meeting the needs of the customer. Coordinates the proper resolution of customer dispute</span></span></li>\n</ul>\n</div>\n\n<div style=\"page-break-after:always\"><span style=\"display:none\">&nbsp;</span></div>\n\n<p style=\"margin-left:333px\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Page 2 of 3 Job Description: Director of Marketing</span></span></p>\n\n<p style=\"margin-left:79px\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">resolutions, issues, and concerns with related departments and follows through to ensure that a fair and equitable resolution was achieved.</span></span></p>\n\n<ul>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Conduct audit and review of complimentary issuance</span><span style=\"color:#878289\">, </span><span style=\"color:#5e5b64\">point adjustment, data entry protocol, and all edits or adjustments to </span><span style=\"color:#4b4b52\">pla</span><span style=\"color:#747077\">yer </span><span style=\"color:#5e5b64\">accounts. Conducts initial </span><span style=\"color:#4b4b52\">investigation </span><span style=\"color:#5e5b64\">and immediately takes action to resolve discrepancies.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Review marketing techniques regarding the profitability and effectiveness of rated</span><span style=\"color:#878289\">/</span><span style=\"color:#5e5b64\">non-rated casino players as related to casino marketing program effectiveness, including the profitability and effectiveness of direct mail programs, </span><span style=\"color:#4b4b52\">bounce </span><span style=\"color:#5e5b64\">back offers, bonus programs, promotions, special events</span><span style=\"color:#878289\">, </span><span style=\"color:#5e5b64\">holidays, gaming tournaments and player appreciation parties.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Prepare various cost and operational reports.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Supervise the planning and scheduling of management work assignments and performance development.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Prepare reports as required.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Perform other duties and projects as required by management.</span></span></li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p style=\"margin-left:11px\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><strong><u><span style=\"color:#5e5b64\">Physical </span></u></strong><strong><u><span style=\"color:#4b4b52\">Requirements:</span></u></strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Walking, sitting or standing for </span><span style=\"color:#4b4b52\">long </span><span style=\"color:#5e5b64\">periods oftime; occasional </span><span style=\"color:#4b4b52\">bending</span><span style=\"color:#747077\">, </span><span style=\"color:#5e5b64\">squatting, kneeling, stooping; good finger </span><span style=\"color:#4b4b52\">dexterity </span><span style=\"color:#5e5b64\">and feeling; frequent repetitive motions; talking, hearing and visual acuity.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Occasional lifting (up to 50 lbs)</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Be able to reach, bend, and stoop.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Ability to organize and coordinate multi tasks.</span></span></li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p style=\"margin-left:7px\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><strong><u><span style=\"color:#5e5b64\">Working </span></u></strong><strong><u><span style=\"color:#4b4b52\">Conditions</span></u></strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Busy office environment.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Typical of that in a busy casino with heavy cigarette smoke accompanied with a variety of competing noises and communications</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Flexible hours (weekends, nights, holidays)</span></span></li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p style=\"margin-left:7px\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><strong><u><span style=\"color:#5e5b64\">Minimum</span></u></strong><strong><u> </u></strong><strong><u><span style=\"color:#4b4b52\">Qualifications</span></u></strong><strong><u> </u></strong><strong><u><span style=\"color:#4b4b52\">for</span></u></strong><strong><u> </u></strong><strong><u><span style=\"color:#5e5b64\">Consideration</span></u></strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Bachelor&#39;s degree in Marketing, Business Administration or related area from a four-year college or university, or seven plus years related experience and/or training, or an equivalent combination of education and progressive experience.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Ability to work any shifts, weekends, and holidays.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Documents that establish both Identity and </span><span style=\"color:#747077\">Employment Eligibility.</span></span></li>\n\t<li><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"color:#5e5b64\">Kickapoo Tribal Gaming License.</span></span></li>\n</ul>\n",
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